Big companies accepting bitcoins hardly made wonders for bitcoin price recently, isn't it?
The biggest company to accept bitcoin until Microsoft was Dish Network at a market-cap of $32B. Microsoft is the 3rd largest company in the world, with a market-cap over 10x Dish's, at $391B.
Regardless of what happens in the short-term (and it could be anything, including a pop-n-drop), my thoughts on the longer term ramifications:
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Right, the importance of this is far less the actual near- (or even medium-) term demand it's likely to structurally create for bitcoin; it's about the world's 3rd largest company, with a presence on a billion devices globally, giving an even-implied endorsement of Bitcoin.
To most of us, it's obvious that Bitcoin is a better technology with world-changing potential. But most people are incapable of independently evaluating ideas and really need this sort of social-proof.
Acceptance by a huge, stodgy company with software installed on nearly every corporate desktop in the world, will be very legitimizing in many people's minds.
