Xapo definitely needs to work on their PR game because not many in the ecosystem these days likely have a positive image of them. They got a lot of VC money and have seemingly not used it to make themselves occupy any significant useful space to corner the market like the likes of Coinbase or BitPay. I wonder how the vault side of their business is doing..
Agree. As far as I remember it all went downhill when they promised (or led people to believe) that there will be no fees and later introduced the fee structure that is far worse than most cc.
They should start repairing the PR by getting rid off the monthly service fees. Most will use Xapo as a back-up DC to be used once in a while, so being charged monthly, even if you didn't use it at all, will be seen as a massive rip-off.