Looks like they are requesting users to send moneyu to be able to register and play on the site. Not sure what actually is happening.
Guys, the image you posted was a static image that we had been using in our test framework to simulate and demonstrate the registration process of a tournament. It appeared on the main site as a glitch to some users who experienced problems while the Freeroll was running. It's not there any more. But in any case, to be safe, that wasn't a complete Bitcoin address and even if you tried you couldn't make a payment to it. (Try scan that QR code you'll just get a message saying "Welcome to Bitnplay")
https://bitnplay.eu/images/test-qr.pngBitnplay is free and open to anyone who wants to register. We are working on pushing out the first games soon. It's taking slightly longer than expected. But I'll put out a post here once there are some free games that you can use to test drive.