HYIP is something advertised that you'll earn A LOT without effort, just you have to send money there (invest).
The first "wave" of investors are - in some cases - paid. They are usually the friends and the high advertisers of the "business owner".
At some point - pretty early - the "business" "collapses", actually the "businessman" runs with the money.
Later on, he may start another such good business, with another name, another website, another look and a new slogan.
It's a SCAM that never dies. Because people's greed is bigger than their brain