I got an e-mail from them asking me, if I remember correctly, if I was interested in working on their wiki. With all the spammers using the leaked MtGox e-mail list from June 2011 I got a quick trigger finger for the delete key, but I remember it being from BNAK / Swiftcoin.
So apparently it is a real company.
They got a trademark for SwiftCoin here:
From their business registration:
Is the director's name. And from there, Google pulls his LinkedIn and shows owner for 20 years of a mailbox and mail/parcel forwarding service business in the UK.
So I've no clue what they are up to. New Zealand sure pops up a lot around here.
They've been accepting Bitcoin for over a year now, apparently:
Though apparently there were some stumbles early on. And hasn't logged in since 2011: