I never heard of this company either but the idea is kind of shitty. All it would take is a small online community (take slickdeals for example) to tell everyone how to take advantage of the rebate, and they would be finished.
The company filed for chapter 11 bankruptcy protection on 16 May 2001, citing $83.3 million in liabilities against $24.5 million in assets.[3] Approximately $80 million was due directly to customers in unpaid rebates.
80 million in debt. Not a great profits model
They should have given a healthy discount for the products instead of 100% rebate.