*People* will go with what is cheaper, easier to use, most effective, in that order. Maybe somewhere further down in that list is decentralization.
yes yes,that's because human nature
we'll go with the cheaper one first
Well not really. You can find shoes way chearper than Nikes, yet you see kids and adults loving Nikes, to give an example.
Only these that can't afford it by any means go with cheaper. If it's well marketed, people will drop the money.