i do not know if smell like paycoin...
but if the article is true, i think could be a good investment
a short list of person from the article:
list of people involved that put their money on the line.
Patrik Stymne – co-founder of King (Candy Crush Saga)
Rob Goldman – head of growth at Facebook
Emil Michael – senior vice president of business at Uber
Henrik Kjellberg – president of Hotwire
Alex Norstrom – vice president of growth at Spotify (strategic advisor to NeuCoin)