Can't quite understand why is the IBM promoting bitcoin? Are they just using bitcoin to promote they're own services? Or is it just pure marketing and the only goal is to get some attention?
Anyway, nice to see action like this.
IBM had some pretty kick ass Linux commercials a decade ago.
They do tons of consulting work with whatever technology the customer wants. This has been the case since WWII.
As Elwar mentioned, might have something to do with their Proof of Concept for Blockchain-Powered Internet of Things
http://www.ibtimes.co.uk/cryptocurrency-round-ibm-samsung-develop-blockchain-technology-facebook-tipping-1484019IBM has teamed up with Samsung to develop a system that uses blockchain technology to build a decentralised Internet of Things.
The ADEPT system, currently still only a proof of concept, uses the BitTorrent, Ethereum and Telehash protocols to serve as a ledger for billions of existing devices.
"Applying the blockchain concept to the world of (Internet of Things) offers fascinating possibilities," states a draft paper outlining the ADEPT system.
"Right from the time a product completes final assembly, it can be registered by the manufacturer into a universal blockchain representing its beginning of life. Once sold, a dealer or end customer can register it to a regional blockchain."
Another link:
http://www.coindesk.com/ibm-reveals-proof-concept-blockchain-powered-internet-things/