Imagine lighters, matches, napkins or things like that had bitcoin addresses on them.
Those could be some donation asking addresses of organisations like wikipedia or sea shepherds of course but things get more interesting when manufacturer can print individual addresses (how expensive is that?) on every item.
Now those can be lottery addresses. You pay any amount on it and after a certain date (best before?) satoshidice-like service provably and randomly distributes winns. (back-addresses in transactions should work)
Those also can be distribution point voting addresses. If there is a good logistics in supplying sale points and the manufacturer tracks every item precisely to the sale point then the customer may pay any amount to address given on the commodity object and vote for it to be more on the sale point where it was got.
Example: you were lucky to find a box of toothpicks from your closest shop dispenser. You liked the toothpicks and sent 0.0001 BTC to the QR-code (RFID?) address on them knowing there will be more next time.
I see it as a step into post-scarcity world. And I define post-scarcity as voluntaristic payment.
The manufacturer may also remember first address that paid the item and bounce back a certain percent from 2nd and further payments. That makes item resellable and maybe even will encourage users to resell it in bunches making them something like entrepreneurs of himself. It is fine if they will sell it above the price they got it at. They are discovering markets other resellers never knew.
Consumable + resellable is a good’s supercombo
That is pretty much a doable task for bitcoin agent described in wiki I think.