The article said it wasn't an exchange, not even a business, it was a ponzi. Not likely to affect bitcoin price at all:
Adding to the mystery are reports the company never operated as a genuine bitcoin business at all. Testimonies from customers describe an operation more like a Ponzi scheme that used the veneer of bitcoin trading as its lure.
Classic ponzi scheme where people can only get their money back by bring in greater fools:
We were told by those at higher tiers [of the scheme] that we can get our money back if we find more new clients.