Funny bunnies, but I'm pretty sure the OP was a reference to this particular rabbit hole:
"You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe.
You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes."
If you dare to explore the BitShares rabbit hole, the classic article
What Is BitShares? will take you down ten layers of deeper meanings - ultimately envisioning its destiny as a sovereign small town city state on a global scale.