While I don't endorse Ayn Rand herself at all, often one of the greatest of her ideologies - pure selfishness - is the best. The problem is, pure selfishness isn't understood. Pure selfishness in action has the appearance of selflessness.
"No man is an island." If people didn't need other people, pure selfishness might be something other than selfless. But even a king is supported by the labor of the people who work his land. This means that for purposes of self-support, one must act selflessly, just to maintain friendship with others who help to support him. If one acts selflessly for his own support, he is really being selfish. Yet the appearance and practicality of it is selflessness.
