Bitcoin makeover. Reputation re-build by ad agency

[pawel7777]

Just came across this article on WSJ (the blog):

http://blogs.wsj.com/moneybeat/2015/02/24/bitbeat-for-bitcoin-some-good-press-finally/

BitBeat: For Bitcoin, Some Good Press, Finally

Bitcoin, the six-year-old fledgling cryptocurrency with an image problem, will be getting a makeover.  Unless you’re familiar with social-media stars like Julia Kelly, Jorden Keith, and Acacia Brinley, though, it’s going to be an ad campaign unlike any you’re used to.

A consortium of bitcoin insiders, including the Bitcoin Foundation, BitFury, BitGo and Tally Capital, hired avante garde ad agency TheAudience to rebuild the currency’s reputation among the general public. The goal is pretty standard: highlight bitcoin’s positive aspects – its potential to help the “unbanked,” for instance – and get people to forget about Mt. Gox and Silk Road.

“We need to highlight the opportunity of bitcoin, we need to educate people on what it is,” said Oliver Luckett, the firm’s CEO, sounding as passionate about it as any bitcoin evangelist. What’s different is how the firm will go about achieving that goal.
...

Related:

https://www.cryptocoinsnews.com/bitcoin-foundation-launches-public-education-campaign-bitcoin/


Sounds strange that pro ad-agency will be working on image of open-source, decentralised project. But hell, why not? Can't wait to see the outcome.

Thoughts?

[ChuckBuck]

Hey, about time the Bitcoin Foundation did some positive about Bitcoin's image!  I'm sure we'll wipe the memory of those shady members they've had (Shrem, Karpeles, Pierce), with some good will and good marketing for sure.

Besides Bitcoin QT/Core updates, I'm don't think I've heard too much waves from this pay to join foundation, so it's better late than never.

Partnering with an A list Ad agency like TheAudience can only be a good thing.  That's what we really need for Bitcoin right now, besides development and investment...we need it to go viral.  We need Grandmas and teenagers alike to get interested and curious.  We need the word of mouth to spread like a disease.

I welcome it!

[countryfree]

Thoughts?

Those agencies do not work cheaply. I wonder how much they're willing to pay to improve BTC's image. Now I wish we'll know when the campaign will start, to see if BTC's market value goes up.

[ajareselde]

Just came across this article on WSJ (the blog):

http://blogs.wsj.com/moneybeat/2015/02/24/bitbeat-for-bitcoin-some-good-press-finally/

BitBeat: For Bitcoin, Some Good Press, Finally

Bitcoin, the six-year-old fledgling cryptocurrency with an image problem, will be getting a makeover.  Unless you’re familiar with social-media stars like Julia Kelly, Jorden Keith, and Acacia Brinley, though, it’s going to be an ad campaign unlike any you’re used to.

A consortium of bitcoin insiders, including the Bitcoin Foundation, BitFury, BitGo and Tally Capital, hired avante garde ad agency TheAudience to rebuild the currency’s reputation among the general public. The goal is pretty standard: highlight bitcoin’s positive aspects – its potential to help the “unbanked,” for instance – and get people to forget about Mt. Gox and Silk Road.

“We need to highlight the opportunity of bitcoin, we need to educate people on what it is,” said Oliver Luckett, the firm’s CEO, sounding as passionate about it as any bitcoin evangelist. What’s different is how the firm will go about achieving that goal.
...

Related:

https://www.cryptocoinsnews.com/bitcoin-foundation-launches-public-education-campaign-bitcoin/


Sounds strange that pro ad-agency will be working on image of open-source, decentralised project. But hell, why not? Can't wait to see the outcome.

Thoughts?

IMHO, bitcoin needs to have a clean definition regarding laws in major states of the world, and bitcoin exchanges should be regulated and controled also, and only then would it make
sence to launch a campaign like this.
While its nice to see bitcoin foundation doing something amazing for benefit of our bitcoins, it seams premature to me.

cheers

[koelen3]

Thoughts?

Those agencies do not work cheaply. I wonder how much they're willing to pay to improve BTC's image. Now I wish we'll know when the campaign will start, to see if BTC's market value goes up.

This actually is good
Those agencies are quite into bitcoins and we all know if we had enough funds , we would love to back BTC more, then will because they can
Amazing !