Just came across this article on WSJ (the blog):
http://blogs.wsj.com/moneybeat/2015/02/24/bitbeat-for-bitcoin-some-good-press-finally/BitBeat: For Bitcoin, Some Good Press, FinallyBitcoin, the six-year-old fledgling cryptocurrency with an image problem, will be getting a makeover. Unless you’re familiar with social-media stars like Julia Kelly, Jorden Keith, and Acacia Brinley, though, it’s going to be an ad campaign unlike any you’re used to.
A consortium of bitcoin insiders, including the Bitcoin Foundation, BitFury, BitGo and Tally Capital, hired avante garde ad agency TheAudience to rebuild the currency’s reputation among the general public. The goal is pretty standard: highlight bitcoin’s positive aspects – its potential to help the “unbanked,” for instance – and get people to forget about Mt. Gox and Silk Road.
“We need to highlight the opportunity of bitcoin, we need to educate people on what it is,” said Oliver Luckett, the firm’s CEO, sounding as passionate about it as any bitcoin evangelist. What’s different is how the firm will go about achieving that goal.
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Related:
https://www.cryptocoinsnews.com/bitcoin-foundation-launches-public-education-campaign-bitcoin/Sounds strange that pro ad-agency will be working on image of open-source, decentralised project. But hell, why not? Can't wait to see the outcome.
Thoughts?
IMHO, bitcoin needs to have a clean definition regarding laws in major states of the world, and bitcoin exchanges should be regulated and controled also, and only then would it make
sence to launch a campaign like this.
While its nice to see bitcoin foundation doing something amazing for benefit of our bitcoins, it seams premature to me.
cheers