Just an interesting observation:
I was surprised (and slightly saddened) to see today that Alpaca Socks is using BitPay to process bitcoin transactions which certainly wouldn't have been the case when they were active in 2010-2011. They were one of the first merchants to accept Bitcoin. Now it's highly likely that they don't see any bitcoins at all since BitPay handles all that and converts the bitcoins to fiat automatically. I guess it was happening before BitPay existed except the BTC-to-fiat conversion was manual and probably explains why the business owners aren't rich and retired today.
http://www.grasshillalpacas.com/alpacaproductsforbitcoinoffer.html