Although it's always good for bitcoin to get some airtime, as franky1 mentions above it has been on quite a few shows/movies already.
Yet bitcoin is still relatively unknown out there in the general population. I started a new job back in January, and not one of the 30 or so people in the office knew/heard of it.
Everyone knew in my previous workplace because I made sure to discuss it at appropriate times etc etc.
It is up to us to spread the bitcoin word - if you haven't already done so, give out some bitcents as gifts.
Even better yet, Changetip them in Facebook, Youtube, Twitter, Reddit etc...
When they get actual money easily from Bitcoin, they'll get even more involved...
https://www.changetip.com/