I saw a documentary about this yeesterday, it seems pretty pointless. The pilot has been around the world in a hot air baloon before (also pointless) but sees this as a great step forward in solar powered flight, even though it can only carry two people, is incredibly slow and can't be scaled up.
Solar panels on planes seems like a good idea to help power some simple electronics on board, it won't even offer enough energy to really help fly a jet though. It's good advertising for Breitling though and good for the adverturers ego no doubt.