After spending about three minutes and 40 seconds running, Madad directed us to the app — displayed on Nicol’s iPhone — to see how much he’d made. In three minutes and 40 seconds, he’d amassed about 5 cents.
That's sweet. For 1 hour of cardio you could get $4.5. Too good to be true? Probably so:
Those measly 5 cents, of course, come from a stash of Bitcoin that Chaotic Moon Studios bought to test the Fitcoin app internally. The studio’s team had just three months to develop the concept — partially inspired by an episode of Black Mirror — and it’s still only being tested by members of the team.
Ultimately, Chad Derbyshire, director of marketing at Chaotic Moon Studios, hopes that Fitcoin will be used to form its own breed of cryptocurrency — a type of online money that has allowed for such offshoots as Coinye (formerly known as Coinye West) and Dogecoin. He imagines that individual companies could award dedicated athletes with their own digital money, based on their fitness achievements.
So they aim to create yet another altcoin? Meh