Bitcoin Forum

What are the different ways you can market ICO?

Which all platforms and advertising agencies?

Who are the people who make an ICO successful?

How much upfront budget is normally being spend on ICO Marketing & Advertising?

So?  ::)

This is what i think:

First the ICO itself is very important! It needs to be an interesting profit!
If you are smart you use your coin to pay for marketing!

Signature campaign works good. Some ICO even just do signature campaign in the forum and without any social media marketing. But still the project has to be interesting and has the workable system. If not, no one is going to fund it. Investors are looking for higher yield so the project has to be a money maker too.

Right now we are building our product. Unlike other ICO's out there which just have the idea and not a product, we want to launch the ICO with a full working product in alpha version.

It will take some time, but worth the wait.

But we need more people for other works related to ICO, we are bunch of programmers who knows how to code, I have a small marketing and business background as well.

Nothing wrong in getting a helping hand from others.

So, just wanted to know my options.


Thanks for that idea, will keep in mind :)

Facebook ads and Google AdWords are the standards of advertising platforms regardless of what the project is (ICO/business/blog etc).
Reddit, specifically an ICOs subreddit is also vital.
Then there's bitcointalk. Signature campaigns, the ANN thread & localized versions of the ANN thread are important as well.

Besides these there isn't much else to do/worth doing. Make sure you use Slack/Discord/Telegram for communication and take proper security precautions so that your ICO funds are not stolen. Good luck!

Today we contacted a few of ico websites.
They want from 2.5K for direct email campaign,
2.5K Featured listing on the targeted website for 2 weeks
2.5K for the ability to "sponsor" the distribution of their Report and have it distributed to several K+ investors

Are you planning to open ICO so you say such a thing?
Opening ICO is not easy, this is a question that can only be answered by genius men

Thanks for the insight :)

Before thinking about marketing an ICO, why not open an announcement thread and open a bounty campaign? This is just a suggestion. Don't even ask who are the people that makes an ICO successful because the ones who make an ICO a successful one is the concept, the team behind it and the investors as well. The normal budget being spent on ICO marketing and advertising for some ICO it is 30% of the tokens, for some 20% sometimes more. It depends on how much percent of you want to dedicate on the marketing and advertising.

Provide Value

If your coin provides some tangible value to it's users, miners, base, ect. then that truly is the best marketing tool you could use.

This was our goal as well. We wanted to develop an actual product that has commercial traction before launching an ICO. Proof of market and ability to develop was important to us. The funds we hope to raise from our token sale will help us grow and market the product and increase its footprint.

Just make sure you communicate your message well and concisely.

Good luck!  ;D

And in conclusion, you want to start your own ico to grab money. Look you don't have any experience related to the how ico it works. So, your question looks weird. Too many people want to grab money through ico in this day.  :P
No more ico, please....  :-\ :-\

Right now we are on the development phase, thus not doing any promotion. We intend to complete our product to atleast alpha stage so that our users can see the product before they intend to help us by buying our tokens.

The product is unique, so I think that can relate to the coin value. Other than that, the coin itself won't be unique, mostly will be using ethereum or waves.

We will also use our funds to get more developers and make our product to the beta stage and finally to the launch of the official project. We need more developers, testers, etc to speed things up.

If we get enough funds, it will also be used for other promotional work of the product, etc.

No one knows everything from mother's womb. Everyone learns from zero and so am I.

If there are tons of shit ICO's there, that doesn't mean all the ICO's have to be just to grab money.

Also, in ICO's or in any other investment, no one is forcing you, you can invest if you want.

And unlike many ICO's out there, we will be showing the product in real before you have to decide to invest or not.

And if you are still not convinced to buy our tokens, then no worries. That is your choice and we respect that.

We are in the middle of cryptomania now. People do not look into value, they are just interested how much X-times their coin will rise before they dump it. I did years of value investing on major stock exchanges and know what happens when people forget about value. But the time has not come yet

Well we can provide value.

If people believes in the product, there will be x times rise in the long run.

We as a team are not looking to raise money and run, rather to raise money, get more and much better development to go on our already built alpha product, etc.

So, any other ideas or platforms to advertise and market ICO?

It seems you are coming up with your own ICO, but one thing you should have in mind is that the product you want to sell must be marketable, if not your effort will amount to nothing

It's easy to advertise ICO's that are already working products like apps,games and businesses that are already developed since we can explain more vivid the use of that proje t like if in Games in Shadow Token if ever got that token we almost have full access to play that game or will get discounts on their purchases. But we still need also to try some projects that are inspiring or can be realistic just make it realistic to the investors thatproject is worth having and that it can really be made. That's it.

Given that the project heading to an ICO has really great potential, is well-elaborated (also in the white paper), and is lead by a credible, experienced team, you'll need:
- a robust landing page with right emphases and all relevant information, and
- a bunch of marketing activities using these instruments listed in another thread (https://bitcointalk.org/index.php?topic=2011069.0):

Well, I think it is marketable, but as a founder I will obviously praising my product, but unlike other ICO's, I will be having the alpha version of complete working product before we start the ICO, so users can see the product, so market the real product, than just idea (Ofcourse, only if they think it is a good product)

Well, in that case it will be slightly easy for our team to market ICO, as we will have our alpha version of complete working product available for anyone to try before we launch our ICO to raise fund.

Giving exclusive access won't be fair to users as I think everyone should have the access so that they can see what this product can do.

But giving discount is a really great idea, and we can implement that in our product.

And ofcourse the project can be made, as we are already completed a part of our project and working well to complete it soon. Even though we have a small team, we are really dedicated to work on our product.

Whitepaper? Hell with it, we will have an alpha version of complete working product!
Credible, Experienced Team? No :( But we are ready to learn anything and every famous guy started at zero! And we are learning each day!
Landing page? Sure, easy peasy :)
Marketing? I have a fine knowledge of marketing and have done for few company, but I have not yet done for an ICO, which soon will change ;)

If you want to invest super profits you have to join the ICO

For marketing you can do it in social media, like in twitter & facebook.
You can ask for company help like escrow, and personal with bounty announcement, that's only a small opinion to succeed ICO.

unfortunately, you cant get away from writing a whitepaper even if you have a working product. you need to address the token utility, your development roadmap, target market, business revenue, etc. there are many well-written whitepapers out there for reference. however as with most of the comments here, your business solution must make sense and $$.

Svyaznoy's list is quite comprehensive and worst case scenario, engage a digital media company to help with the PR. I approached a company recently on an upcoming ICO and was quoted US$150K~$500k depending on how far you are willing to go. I have done a fair bit of research over the past couple of months and i think cost could be managed to below US$50k for reasonable outreach. however bottomline, your solution must make sense. you cant even begin to imagine how many trolls out here that will trash your idea, accuse you of being a money-grabber, scam, etc etc.....

If you need help, you can PM me, hahaha hopefully i can share some positive experience in the next couple of months.

Indeed a research must be done in advance to give maximum results. And the right decision can also give a satisfactory result

Very simple, but first, you have to show people that your project is good, it will grow strongly in the future. You need to prepare all the necessary information about your project. Then, execute the bonus campaign here, it will help you promote the ICO.

Hi....Bitcoin talk is the best alternative for the advertisements of (ICO/business/blog etc).On the other hand, Reddit is also important for the promotion of ICO.

I think it must have unique style ico compare to other signature campaign, something will get their attetion to invest in the token.
Then there should have enough fund for it, and show something that the fund will grow much more than the expectation of the investors.

Yes, what you say is not easy, you have to consider many things to do, and learn from someone who is already good at it.

True if we do not effort then there will be no answer in the form of results. But to start it must have a very good plan, because not a few of those who just started ico produce an overflowing result.

I will make whitepaper for sure, but unlike majority of ICO, I was stressing the fact that we would have a working product, so those who are lazy to read the whitepaper, can atleast check out the product.

Marketing is a major issue for sure. And soon, legal issues will popup as well.

as a prudent step, you should seek legal opinion on your whitepaper or business solution and how it sits with the regulator when it comes to ICO.
unless you would like to exclude US person (not just citizen) as well as some other nationality such as Singaporean.

Having a working product is definitely a plus, however the best product in the world and not having the right marketing campaign will be challenging as well. Which is why i spent the last couple of months just researching in how to market the ICO.

One thing that it is very important, I consider is keeping very informed to the project's follower community, keeping them up about new information. This gives credibility to the project. There always will be these people say that the project is scam, but if you do this, many people will give them their trust in that project

I don't know if someone already mentioned you but also there's another way do marketing for an ICO, you can offer bounty to those people that have a blog about cryptocurrencies for writing an article about project

I think the best way for opening an ICO is to learn from others, as you can see ,there are many ICOs in different stages, and you can see the dev team how to promote their projects. For example, you can get a lot of information from the Announcement board in this section.

There are cryptocurrency advertisement agencies which you can give an advertisement to many popular cryptocurrency websites. You can also give an advertisement here or make a bounty campaign.

If your confident your project is going to be a hit and that you think its worth funded by investors then promote it to targeted users in several bitcoin groups in facebook. Also allow the chinese translators to promote it to the chinese community. They all want something that will make them rich so if they find your project quite interesting they will send money for it.

Hi
Who can help with ICO marketing budget breakdown kindly?

Dear crypto Lovers,

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We updated our website because of all the Advertising requests we got the last few weeks!
We would also like to say thank-you to all the ICO companies that gave such a positive feedback on our service!

If you are a new or upcomming ICO and you need good Marketing:

We are an ICO advertisement company. We have a great team consisting of 3 hard working students and 2 Social Media Experts. Unlike most of the ICO advertisement groups, we own a big following on social media. On twitter, the main network for crypto in our eyes, we have a following of 4 million. These followers are spread on a few different accounts. Our biggest account has 1.2 million followers and on normals ads we can get about 600k-1million views. Our twitter age target group is around 18-32. Besides twitter, we have a facebook targeting expert, who has worked in one of the biggest social media companies in the Netherlands. We have advertised for both Nike and Fanta. Besides that, we have advertised for a lot of small upcomming companies. We already have some experience with advertising ICO's, a few ICO companies have contacted us and we gave them GREAT results.

If you need advertisment for your ICO and do not want to pay ridiculous high prices, Be sure to contact us!
Contact:
Telegram: www.T.me/whatismyname
Email: marketmyico@outlook.com
Or ofcourse checkout our new website: www.marketmyico.com

Thank-you,
MarketMyIco team

To run and market an ICO, you need a team of 8-10 people plus the team behind the project. We have such a team in place, working for a project and then moving on to the next project. Every ICO has is own market and its own techniques. There's always new routes to take and new things to discover.

What I have found is that the more you plan ahead, the less distractions you will face.

Thoes days it's all depends on a budget and we are not talking about bounty. Video on youtube
from the guys that have 50k+ views will make it better for you then a signature campaign, but it
can cost you from 1btc up to 5btc or probabbly even more, per video. Lower the payment less
feedback y'll get. Facebook works good for traffic, but i'm not sure that it gives you potential investors.
I did't find that dependencies. Telegram is a good option but you have to hire people to do that.
So to run effective campaign y'll need around from 5 to 8 people and a budget from 500$ per week
and up to 200k to take max out of it. But even if you spend 200k it will not guarantee you that y'll
go good.

I think I'll put an entire ICO marketing strategy in a whitepaper and offer it to BitcoinTalk members, as I don't see much info about the entire process.  :D

I think the ICO should have some supports from experienced team members or advisors. And you can hire a bounty manager to have a bouty campaign. Just like making ANN thread on this forum.

I think the way you market an ICO depends on what features your ICO has and your target audience. This isn't a case where one size fits all ~cheers

A great ICO should have a professional team that worked hard over the past few years and known for every ICO they have made in the past. Specially the development team and the advisory team, you can look up every one of them by doing some background check so that you're project will become successful in the future.

Are you planning to start own ICO? My opinion is first of all - please, do a beta-version of product, show results, add more trust, explain your vision and advantages of using your product, provide information about the market - get feedback. After that start to prepare ICO.

most ICO hire campaign managers here in BTT
theres a lot ways to market an ICO.. at first they hire translators for different country and languages.
then they will get some people to work with..
at facebook, twitter telegram here at btt with signature campaigns and many more ..
i just hope time will not come that ICO will go to mainstream TV for their ads , that will make BTT community sad ano incomeless forthe people here

you are now advised to do everything as the investor or participant of the beam would like to see the project itself. But it seems to me that the developers are very different in looking at the creation of their own ICO company.

As far as I know, this is a very long and not simple work that will take many years, even if you have an idea and a team. I think with the finished "product" - it's easier.

I am currently helping two ICO's with marketing. DM me if you are interested.

From my perspective, people are buying into ICOs when they see three major components that everyone was looking for to feel confident investing. First is the depth of the project, Second is the people behind it/ Transparency and roadmaps, whitepapers, vision and mission etc. Once you market all of these with good components of marketing, It'll be the apple of the eye. Some people are buying into the names of the ICOs, once a good name, always catchy to people. But how about a both? Good project and Good name. Anyway, Goodluck to our crypto journey!

I think maybe his managar yet provide information entirely,  so have to wait before commenting or argue about if cheesy icons was changed, before there is proof

ICO Process has evolved recently and having a whitepaper alone is not enough anymore. Any views?

Hi there,

great thread.

first, a disclaimer, I work with TSM.Global

We prepare a free guide that should educate people who and why should do an ICO in the first place, and once they decide to do one, what they truly need from resources to raise the sufficient amount of money to make a killer project/app that will truly change the world to the better.

We will share the guide soon, but in the meantime feel free to read our free and available without subscription presentation on the "Gold standard for ICOs" with focus on marketing at our ICO age www.tsm.global/icomarketing (notice: it is a bit outdated)

this is the one i think you can market the ico by wearing the signature to promote their ico in the forum.and using the social media like facebook,twitter,instagram to market the ico.

 Do team and advisor the only need of ico to be going to market? Is the idea of the project not important?
I dont know exactly how much we need to market an ico but it can be paid by token after finish advertising.

I believe that the ICO market has a very great potential for both the promoted project and the investor. For example, the TEND project has very great prospects, since the idea of this project is a large investment platform.

lol, you seems to be promoting TEND, is that part of the bounty campaign? :)

I feel that a successful ICO needs 3 elements:
-a great idea plus a working product (used to be just a great idea)
-a strong team with the necessary domain knowledge and Advisors (some ICO has sh*t load of advisors which makes me wonder what the hell are they actually advising)
-amazing marketing

If the project comes with a very famous advisor, it is also considered part of the marketing pitch as some investors follow such "advise-fluencer".

I'm selling an email database cryptoinvestors.  I can do  mailing emails  and advertise

your project in  telegram chat rooms(more 2000)

There are multiple variables involved in here. The team behind has to be experienced, the website must looks neat.
There must be well known partners involved and the ICO must be rated by blockchain expert.
Aside from that, the ico can be marketed through YouTubers, Google Ads or Social Media.

How to market an ICO? How to market an ordinary ICO with promotions in social media such as facebook, twitter and instagram, in addition to social media can also through the media signature campaign.

The prices are rising dramatically. You should focus on what your team can do better. And of course you should communicate with leaders, network...

The best way to promote ICO projects is through the bitcointalk forum, where the largest number of investors in the world's cryptocurrency market is concentrated. Propaganda here is the best channel.

As for your first question, I think marketing for an ICO is a special case of marketing in which you need to first focus on your landing page design and User Experience. At the same time, presence in social medias like Twitter and Reddit, as well as blogging on Medium is a must. and you need to create good relevant content on Medium and i think you can find examples of good content on other ICOs social media pages.


And do use Analytics for SEO purposes. it is another must.

I do not have the experience, but i know some models in marketing the ICO, if the result will maximal, I think we should use all the media facilities, and I also prefer the field marketing model.

which makes ICO a success is a team, developer, advisor, and all members who participate in the ICO.

I think 2.000.0000 dollars is enough to make simple ICO.

To market an ICO:
1. Idea. Creates a unique commercial offering. Question: "What, why, what is the cost?" Readings should understand the value of money, see actual use, but "pain" will remove the product from the target audience. Positioning, motivation, and no objection have occurred at this stage.
2. Strategy. The captain, who does not know the course, will not go anywhere. Marketing strategies solve problems with the choice of course. The ability to make objective assessments, forecasts and calculations, based on market research - a systematic approach. This job is done by a marketer. The quality of the planning will determine the amount of investment.

To successfully market an ICO:
 * Here are some main ways that they have done this.
- Focus on the community
- Do not save money on branding
- Be clear and detailed about your electronic money
This is the basis for successful ICO marketing. Be sure to follow all these rules if you are launching a new currency so that you can reduce any doubts and launch with a strong chance of success.

First of all, create a Bounty company with a large number of social networks. You also need to add to all the sites that evaluate your ICO (ICOBench, ICO Bazar and others).

according to statistics, 10% of the desired budget is allocated for marketing, but now with the current realities of 20-30%

Are you sure about that? Can you show me there is any ICO project which only run a signature campaign to promote for their project without promoting on any social network? I don't think there is any ICO project like you said :). Of course I know that Bitcointalk is a great forum about cryptocurrency but I think it's not enough for a ICO project to promote in this forum only :). As I can see good ICO project often run both signature campaign which pay in BTC and bounty campaign for social network like Facebook/Youtube/Twitter/....

A huge part of success is the idea itself .  then comes Markin Kent and another important role played by the team .If all aspects are met, success will not be forced to wait .

The key is to choose if you are going for private or public investment or both. Private investors have more money but they also require more solid projects and big discounts. A sigantura campaign is always needed to create interest.

You can promote an ICO by doing airdrops or bounty campaigns on different social media platforms e.g Facebook, Medium, Reddit, Twitter, Telegram, and other sites. then you give out tokens to those who participate in them. You could also encourage them to invite their friends and others to join just to gain more publicity by giving some extra tokens for referrals.

 Startups should focus more on Marketing since you are starting to introduce it to potential investors. The more the exposure, the higher the possibility of attracting more investors.

Agree. The role of Marketing is to create noise, traffic and exposure. Social Media platform is the most effective way to market your project since of its wide audience range.

tjere are s o many platfprms and advertising agencies so i do not know what is the best amoung them at the moment

i d9 it thonk i can help but i can widssh ypungood luck and sayntaht you should not give up as i have the same pronblem

Since Facebook, Google and Twitter already banned crypto ads,  Reddit, BTCtalk, Steemit, Telegram, and Youtube are the most used by crypto people. There are also ICO owners who hire an agency to take charge of their marketing and PR aspect.

If you have a budget, I think it is a good move to hire a team that will handle the marketing and pr, so that you can also focus more on your product.
What marketing agency can you recommend btw?

tuere are a lot of scam icos and i believe that you shoupd know aboutnthat and be careful when you choose where to invest

well it is so hard to tell which agencies are the ebst as i am loking for one right now and can not find anything good

I’ve heard that Crowdcreate is very good Agency. They have an experienced team that can help to grow your ICO project. Better if you check their website so that you can see it yourself

I think opening some bounty campaign could also work for promotion.
I believe it will also work for an actual product that are created in the project.

younare barave enough if you are rwady to do this thing but i thonk taht it is worth it as this is so interesting to make your own

ypu heed tomlearn a lot beforehand and i jope younwill find a person who has already done such opearations so he will help you

at forst i rthonk ypunshpuld ask yourself a question do you really jeed this or is ot just a quick deserire to do something cool

marketing an ico is hard and i doubt that a person will share his lnowledge just for free so you need additional money for that

Usually marketing is on the internet, you can post an ANN bounty thread. Bounty hunters can serve you by issuing rewards. This must cost a lot of money instead of fraud, otherwise the bounty hunter will not help you.

People that are making an ICO successful are the bounty hunters. Bounty programme is the most effective way to promote a project. You can also try to list your advertising on websites with a huge crypto related audience like cointelegraph or etherscan.

The best way for you is to use the social medias, there are billions of people on social medias everyday which means that they are the best place to get to the most amount of people all from around the world who are willing to invest in your ico. This is why bounties is one of the most effective ways to promote an ico, most especially social media bounties

Yeah, I agree. But it's not enough. You need to have an agency who are experts in helping start-ups, who can identify what's the best type of community to have on your projects. It's still a project to project basis. No one does have a community full of investors, but there's a community full of user, full of fanboy etc. Not to shill for Crowdcreate, but check their case studies(https://crowdcreate.us), it makes sense.