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ICO's are in abundance in the crypto world, every day there are more and more appearing. But what do you need to create a successful ICO? Here is an article on how to get started. Once you understand the processes and concepts behind ICO's, you will be able to tell a good one from a poor one.


https://medium.com/@crowdholding/how-to-create-an-ico-part-1-the-building-blocks-ee1e7a2834b7

What do you think of part 1? would you add anything to it?

Edit

Here is part two:-

https://medium.com/@crowdholding/how-to-create-an-ico-part-2-the-two-ws-d1332752be77

What do you think? Feedback would be greatly appreciated

Here is part three:-

https://medium.com/@crowdholding/how-to-create-an-ico-part-3-marketing-24af9a4ec3b

Good starting article.

I would be more explicit about the fact that ICO's are not for every startup though. I saw you mentioned it but maybe with a bit more venom. Too many startups are creating an ICO for no other reason apart from to raise capital.

I agree, ICO's should really only be done if there is some underlying market/functional mechanism to support the value of the token being issued, but the potential ease of capital raised is way too enticing.

I agree with the above statement, needs a lot more bite. ICO's should only be open to startups who actually trying to use altcoins to change the eco-system, not every tom, dick and harry who wants to make a fast buck.

But i did like that you included about the team and projection of finances, I haven't taken that into consideration before when investing in an ICO.

Let's see what part 2 will bring!

I found it very elaborating. Thanks for sharing!

I think before you want to start an ICO project you need a lot of software engineers and you have to have a team to develop the project, of course if you have a great team you should creates an ICO project that can be developed in the future

Nice article!  ;)

I truly believe that team is very important! You won't be able to build something great without right people.
Also, Reddit and Bitcointalk:
The great thing about these forums is that it allows you to highlight your unique differences to the community and build a relations with your potential customers!

And dont forget about ICO listings as a great PR tool. My TOP 10:

- https://www.smithandcrown.com
- https://www.icoalert.com
- https://www.tokendata.io
- https://icotracker.net
- https://icoadvert.com
- http://icoindex.com
- https://icobench.com
- https://topicolist.com
- https://tokenmarket.net
- https://icoreview.it

it is a great article for us that wanted to learn how to create ICO.a big help to bring out ideas not just earning from bitcoin and gambling but to earn from making ICO in the near future.thank you so much

its a nice guide to start an ICO . But the main issue is are you going to build a scam ICO or a real project ?

"So when deciding on launching an ICO, you will have to take into consideration payment for these staff members. We suggest starting to create your ICO 3 month prior to the launch of your pre-ICO which means you will need at least a 6 month runway."

Actually the selection of a unique coin name can be influential, although it looks trivial but can be power thrust into ico success.
By the way his article is very interesting explanation directly and logically :D

This is also a good article https://cointelegraph.com/explained/how-to-launch-a-successful-ico-explained

I liked the article, talked more about the thoughts behind it rather than how to create it.

Will look forward to part 2!

a good action for you, you are going to make ICO, some things to keep in mind detailing the information from the Project you are about to create. hopefully this will be successful as what you hope ..

I found the article to be pretty obvious, course you need to think about those things....

The good step is to make a deep research of successful ICO examples, including analyzing all the projects that have been failed as well (which were not a scam), to itemize the reasons, mistakes etc...

Thanks for the advice, I will add that to the article


Thank you for the kind words!


Thank you!


This is true, hence why i put the part about making sure you have the team to pull off the ICO.

Course it is to build a real project, that was just a forecast to make sure that you understand that you need time to build and ICO, and run it. I think some people assume you can create one in a day and start making money from investors.



Interesting take, I will add this into the article. Thank you

Neat! I ran my own ICO a while ago, and wrote this post up with all the details: https://yazin.co/vc-ico-idea/

to make a project or ico require some rules and legalization ico in that country,
and also ico need a great team

Thanks, enjoyed reading it!


Great! will take a look.


Thanks for the insight! will add it to the article

You no need to worry about that because I don't think you are not belongs to the country China or south Korea. They only completely banned to any ICO sales. That is also they do only for their citizens security.
Without legalization alos bitcoin being in the world from the past 8 years. Now value reach to 5.k this all time high. Ignore the legal issues.

I think in china they regulated ICO again except for korea for the last news that i heard they banning ICO's so if you are living in china no worries about developing ICO's hope that korea too will announce after exchanges in china was legal and licensed they  can regulate ICO's again back..
The hard thing in making a project ICO you need  to hire an security expert because there are lots of hacker out there and there are lots of knowledgeable to make their own ICO's so they can also attack any owns a new release ICO's or altcoin..
This is just like a world war because they are releasing lots of ICO's to battle other competition to get more sales and developing it in the future.

I'm not recommending anybody start an ICO personally, 479 coin created in one day , all with different name and different price, most ICOs is Scam. A coin can be developed for a few thousand. Probably for even less.

Really good article. Thanks for sharing

I think you can see a lot of ICO projects in the announcement section on this forum, after reading these posts, you will know what to prepare your ICO project.

Just like a newbies are seeing about huge money by creating scam icos, WTHeck these people must be competence to run an ico in this time, this why i was feeling glad to see the goverment will try to regulate the icos to decrease the scammer in the next days.

An ICO without the proper marketing, it will just sink. I would start looking into the marketing side, because am guessing the cost to run an ICO today, is hit the roof.

If the budget of those doing ICO's is on the marketing side, then thats were you need to invest your time, or bring in professionals that can take care of this.

Good article, I think this is very interesting for people who are looking to invest into ICO's.

Will show them the building blocks and hopefully they will learn what should and shouldn't be in an ICO.

Keep up the good work.

Bog standard article no special insight.

Hope part 2 will be better.

Really good article!

I am researching about this topic as i am a newbie. These sort of articles really help guys like me, thank you.

Good article, what will part 2 be about?

The next part will be about how to create a wallet, the format of a whitepaper and the format of a website for an ICO.

I think you need to be more aggressive about which startups can do an ICO. People should only be doing one if it makes sense, not just to raise capital easily and unregulated.

Apart from that a good article.

Thank you for sharing those links to us. It will guide us up on how to create an ICO. One of us dreaming about creating his/her tokens. We build our nations and our potential to be competitive person from the incoming ICO. ICO will help us to get our money grow with their good teams, their deliberation and hopefulness on their tokens. I will reserve my duties to be a part of the best ICO's.

I smell a rat.

You recommend people to read this article and that after reading it, they will be able to tell a good ICO from a poor one.

But the article is written by Crowdholding. You don't think they would be biased and try to convince you that the best ICOs are like theirs?

Are you from Crowdholding?

That's an impressive guide that you have there. The people that want to do an ICO type project can learn from that article, my only suggestion is that you add a video to make the post look creative.

Judging by the number of scaffolding projects, it is not so difficult to create an ICO

Nice article thanks , it is indeed very easy and maybe to easy . You just need a whitepaper and a decent idea.

thanks for sharing - nice intro to ICOs - the Team behind the ICO is key.

Is there any ICO which connect decentralized toilets?

Very deceptive thread.

Read this short write up about Crowdholding:

3 kinds of ICOs - Protect Yourself
https://bitcointalk.org/index.php?topic=2243157  (page 5)

The next part will focus on the whitepaper, the website and creating a wallet.


The team is very important I agree, but you also need a solid idea and a concept that can incorporate blockchain for a benefit, not just shoving it in to have an ICO


Not that i know of, but comment if you find one ;)

I can see that the crowdholding team has responded to your short write up and answered some of your concerns.

Good first article.

I am glad you started with the thinking process instead of just jumping in and talking about whitepapers and wallets.

True, something must be started, but I'm also looking forward to seeing the beginners talking about such things. It's always best to start and then when you pull in and treat it like a hobby, you're sure to get well.

I like this website https://icotracker.net

There are many web sites about ICO listing but you need to first do a market re-search.

Thanks for the kind words guys!

Thank you for sharing this article with new people so that they have more experience in this field. Each of us with knowledge will contribute to making the market cleaner and more developed  :)

Thank you for the kind words! part 2 will be coming out this week

I have been looking at the altcoin announcement board in this forum and it is going to collapse soon, it is incredible the way that there are everytime more founders in that section, and most of them doesnt even receive attention on their ANN.
Investors are only caring about Airdrops like deeponion, and this has been the only succesfull airdrop that is on the forum, the others are pure garbage.
Maybe this is a new era of ICO's?

Maybe, only time will tell if it is a new era for ICO's, personally I think we are not going to see any changes for at least 6 months. There is already more and more people getting involved in this eco-system and even celebs are getting involved which will increase the awareness to the general public.

Yes ICO market has evolved a lot over last few months, and frankly speaking a lot of unwanted sketchy players have entered in scene too. but all this is because of huge dumb money entering the market, though this is bad for all crypto markets reputation but I am sure over the time only projects with strong concepts will survive and this all excess money will move to good projects, so yes this is beginning of new era.

When is part two coming out?

I am hoping it has a lot more details and unknown information.

Some time this week.

I think it should be pointed out what is needed for a "successful ICO" and what is needed for "successful business AFTER the ICO" are two completely different subjects.

In our experience what is needed for a successful ICO;

1. Very Flashy Website
2. Big Team with Beautiful Pics and LinkedIn Profiles
3. Whitepaper with lots of graphics
4. Informative and Promotional Videos
5. $100K Marketing Budget to use popular ICO alert/listing services

It is 99.9% about IMAGE.  It is unfortunate but most people invest in what "looks" good (many people even believe team pics = due diligence!)  However this is also why there are so many "successful ICO's" which will fail as businesses AFTER the ICO because they lack basic business fundamentals (and most of these were only interested in raising money for the ICO to filter into their pockets and never had intentions of running a business).

I put this in posts before and from a venture capital standpoint there are certain criteria most ICO's are lacking.

For example, in venture capital you have analysis strategies;

Basic Venture Capital funding starts with "Show me a"...
1. Simple explanation of the business (1 sentence, what do you do?)
2. Clear revenue stream (How does the business make $?)
3. Defined exit strategy (How does the investor make $?)

From an investor standpoint, the Company should have...
1. Industry (growth with first mover advantage)
2. Exit Strategy (investor liquidity event)
3. Financial Return (significant for early stage, +50%/3yr.)

Making the investment...
1. Look at Big Picture
2. Find the downside
3. Protect your downside

What we believe makes for a "good" ICO should have the following:

1. Transparent Team
2. Use of Escrow
3. Team Tokens limited to Milestones
4. White Papers
5. Business Plans
6. Practical use of Technology
7. Token Distribution %'s
8. Limited Token Supply

And I would add to this to look for INDUSTRY IMPACT (in the "real" world outside the ICO/Crypto), FINANCIAL PRODUCTS (not necessary but they seem to have more impact), MARKET PENETRATION STRATEGY AND VIABILITY (how many times, especially in our market, do we see "Global"... i.e. we are going to be a "global" platform... that is a nice idea but you can sell hamburgers "globally" before you have traction in a local market - try to show me one business that went global before it was local - this will be one of our Medium articles).


 

Thanks for the info, nice thread ;)

This is a great post, thank you for the information. I am looking to break it down into parts, hence the first part. The second part will focus on the whitepaper, the website and the creation of a wallet.

I don't believe that it is 99% marketing though, i do believe that marketing is extremely important but it still needs a strong team and a great concept. The crypto world still has a lot of people who are not throwing their ETH just because of a flashy site and look into all the flaws and information available about the new altcoin.

I would recommend looking into the announcement section on this forum. You can find all the ICO's, their information and you can communicate with them.


Cheers!

Can have more than one thread on a topic, especially on something as important as the very creation of what people are investing in.

Thanks for this. Will be joining the telegram for this ICO.

When is part 2 coming out?

Part 2 will be coming out this week, I am currently writing it :)

Glad you enjoyed it!

Yes off course those people who are belong from china or south korea they have problem of saling ICO because these two countries are banned on bitcoin due to which these people are facing difficulty in trading bitcoin and dealing ICO. Because if you creating ICO you should follow your country rules.

OK, maybe "99.9%" was a bit sarcastic but marketing is a HUGE part.  In our experience, people don't want to read through the details, they want the 1 minute video.  It's understandable and graphics/videos can explain things quickly (picture is worth a 1,000 words).  It's human emotion.  INFORMATION makes people THINK.  EMOTION makes people BUY. So a shiny, graphical website will do this much better than a black and white site but I wish more people would focus on the "great concept" as you said, and then look for viability of that concept (i.e. a Back To The Future hover board is a great concept but is it implementable?).

I also think teams are important but how can you tell who a "strong team" is? Unless you are talking about a "Mark Cuban" type backed ICO/or these Names that pop up on every ICO now, but then this gets away from the creativity side.  This is where I think REAL Due Diligence comes into play, which is NOT LinkedIn Profiles and Images (these can be created by ANYONE and falsified).  For example, if there is an incorporation behind the ICO which requires real KYC/AML due diligence (certified passports, proof of residence, bank references, etc.).

Anyway, just my opinion.  Great to see people like you doing the research and providing the info "prior" to creating/investing in the ICO.  Keep it up  ;D

I agree with this, you need to make sure that you actually have the ability to create one without the police knocking on your door.

Do you mean in China and/or South Korea? In my country, you can launch as many Ico's as you like. Regulation is yet to hit us. It seems a flash ANN thread is all it takes these days. But with so much competition the new crop of ICO's have to make the extra effort.

A good concept/Idea is necessary, website, a strong team - developers and such, and enough funds to hype the whole shebang to the "moon" is required.

I think they mean both, or if any future countries ban ICO's.

I agree with a lot of your points, Marketing is a very important tool not just for reaching out to as many people as possible, but also to get those people to believe in your project. Sometimes ICO's fall down just down to the fact that they can't sell the idea in under 30 seconds and people get bored. I do believe that there is more than marketing, I company who has a very flawed concept with a great marketing team will surely fail at some point whether that's after the ICO or before because people will look at their idea and think it is stupid.

What I mean by a strong team is a large strong team on all aspects, marketing, developers good CEO's with experience and finance experts with some great advisers on top. True you can probably fake some LinkedIn profiles and pictures, but honestly i think most ICO's don't, only the scam ones. True that is something that could be implemented.

I am happy to have your opinion, that's why I created this thread! I want honest opinions and ways to improve, so thank you :)

May be the better question would be to ask how to create blockchain technology?) since ICO without technology behind it is a scam

I agree completely and the after the ICO articles maybe articles on blockchain will follow. But people invest into ICO's without any knowledge of blockchain technologies.

I feel knowing how ICO's are created and prepared might help people look deeper into ICO's and not just invest in ICO's that advertise all over the internet.

Agree completely agree with this statement. We need to be tougher on projects who are only wanting to create an ICO for a quick buck.

I agree as well, I will make the changes to the article.

Totally agree and I think too many fail AFTER the ICO because people don't really know "how" to analyze them (really no different from equities but it is magnified with ICO's).

For example, there was a saturation of Real Estate ICO's but if you analyze them most are NOT "investing" the funds received into Real Estate.  A top end platform can be developed for $200K.  So why are they raising $10M-$20M? The value of the coin drops 60-80% once it hits the market simply because the coin is not worth the money put into it.

Many projects where the "idea" is good but they are simply over funded.  This is where "caps" come into play. Another point I think is very important to a successful token after the ICO is to make sure the project has the right "hard cap" to fund its needs.

Thanks for the response! It is a mixture of both a great concept and a great marketing team. Teamwork makes the dream work ;)

Good first article about the thoughts behind creating a ICO. I am interested to see your next article as it will have to become more technicall (i.e. writing an white paper etc)

Thanks for article.

Thanks for the feedback! Part two will be out soon.


Thank you for reading it!

Why do you say that? ICO's are a great way for a altcoin to raise capital to launch without VC's taking large chunks of the business before it has had a chance to blossom.

The end of the day the product and the project are important. Everything else is on the second plan..

I agree, but even if an altcoin has a great project and a amazing product because of the influx of ICO's they need to focus on doing things correctly to get noticed.

Marketing is slowly getting more and more important as getting the word out about the ICO is vital.

Way too many ICOs hitting the market today. Because of this the money is spread to thin and legit good ICOs are having trouble reaching their goals.

Great article. Thanks for that.

I think the nature of ICO's will develop over the next 12 months. There have been many mistakes of ICO's we can now learn from.

Interesting idea, I personally think they will become bigger and more people will get involved in them, we have seen celebs starting to endorse them. I think the only real issue is stifling legislation and is put in place with the sole purpose of making ICO's impossible to create / participate in.


Thank you, I also believe this will change. There is no way that this will continue as it is now. Personally I think there will be some drastic changes in the next 6 months. 

Part two is out now.

It concerns creating a White Paper and a Website.

https://medium.com/@crowdholding/how-to-create-an-ico-part-2-the-two-ws-d1332752be77

Would love some feedback and if there is anything you would add or change.

Very good. I think creating a clear and concise paper wallet is the first step to success. If you can show your users what your coin does in a clear way then they just makes it much easier to understand and start using. Too many coins are too complicated to get into these days and lack a clear instruction.

That is a great article of yours. I think many businesses will pursue in this. If there would be businessman that is finding ways in opening ICO or pursuing here in this forum, I'll recommend yours.

Thanks, do you mean a white paper? Paper wallets are not that useful for digital currencies :)

Thanks for the response.

I didn't just write it to show how to do it, but also so that people who are interested in investing in ICO's have a clear idea how they should be structured so they can be educated in spotting bad ICO's / scams.

Really like part 2, it is simple without jargon. I find that with any new industry they just try to create buzzwords.

I like the idea of checking consistently with other ICO's there is nothing wrong with looking at who you are competing with and see what they are doing that's working and isn't

Thanks for the feedback, I wanted to make it as easy as possible for someone who has a very basic knowledge of ICO's.

Liking the second article, well done. How many more parts? Maybe ICO's are not that easy to pull off successfully....

Thanks for sharing these links man, most specially for the second link. This will surely help a lot of people like me who only know little to nothing about how to find really promising ICOs amd differentiate them from the trashy ones or scam ICOs. I will surely put these knowledge into use and keep it in my notes so i can gain more profits rather than great loses.

Liking both 1 and 2, well done but I imagine there is still a few parts to go such as marketing.

This is a very useful thread, but it would be even more useful if it would also list and review some of the big players in the organization of ICOs, like KickIco and similar platforms. Anyone with experience with them?

Great second article, a lot more hands on and less theory (first one) looking forward to the next one

Thanks for the kind words, yes you are right


I agree, the only thing with reviewing is that it can be too subjective and by the time you have reviewed the big players they have already completed their ICO. I am sure there are some threads that are doing this.


Thanks! Yes the first part had to look into the theory before actually creating something.

Good job on the second article, very easy to understand and lists the format with an example.

Strong second article interested for the next one! Keep on going!

I co-founded a currency exchange platform and blockchain is a key part of our product.
We are interested in exploring raising capital via ICO and I'd love to chat with someone with experience doing this successfully and to serve in a consulting/advisory role if we decide to go that route.

Please send me a message if you'd like to chat some more.
Thank you,
Theo

Thank you for the kind words.


Thanks next one is out soon.

Good articles man, simple and to the point.

A great starting point for anyone who has no concept of the nuts and bolts of how to create an ICO.

Can't wait for the next part!

When is part 3 coming out and what will it be about?

Part three will be about the marketing aspect of an ICO, and will be coming out later today

Here is part 3, is there anything you would add to it? thoughts? Greatly appreciated.

https://medium.com/@crowdholding/how-to-create-an-ico-part-3-marketing-24af9a4ec3b

Thank for your sharing! Your lesson will help many people understand clearly about ICOs and they can be more confident when choosing the project to invest.

Thanks for the good reading material! I am wondering if you could provide some details like examples? For instance, you specified several forums in the first part, but when you are speaking about events, media or listings - that would be also great to learn about some resources which ones you think are better or must-have. Just a thought.

Thank you for the kind words xandriel!


Thanks for the feedback Alt.Estate,

I was thinking of adding some, but i didn't want to be too biased towards certain sites / events also because the scene is still growing, there are constantly power struggles between the biggest / best. I will consider it though :)

The
The lure for easy money is the driving force behind most recent ICOs. Corporations are finding backways to profit from this as well.

So, think the project first and then ICO as an alternative to raise funds.

I agree 1kings, hence why in the first article I state the importance of deciding whether you need an ICO and if it is viable for your startup.

Nice article, really found the third part interesting and easy to understand.

Keep up the good work!

Thanks for the feedback!

Great article, full to the brim of marketing techniques for ICO's. I will be sharing this with anyone who wishes to know how to create an ICO.

Good stuff but I think one point that is overlooked here is MONEY.  Proper marketing will need a budget unless you have a big team willing to do this for free.  Twitter, FB, etc. are free but someone needs to take the time to manage everything and it usually comes with a hefty price.  Most of the ICO listing sites cost money as well.  Some advertise they are "free" but just wait until you get to the due diligence part which ends up with a fee request and Bitcoin address  ???

One other hard learned lesson was Forums.  Seems simple enough but then you learn "Newbies" cannot post images and it takes quite a bit of time to build up your user profile.  The other option is hiring someone (or purchasing an account) which comes back to that stingy word - MONEY.

On the other hand, if you do have the funding, creating the ICO can become VERY EASY - simply pay TokenMarket or ICOBOX, etc. for an all-in-one solution... ICOBOX will only run you 50 Bitcoin  ;)

Collection, learn about, thank you for sharing a good tutorial

How to create a ICO I want to Join add the things that can make ICO so qualified that attract many investors, including:
• • The idea of ​​Creating a unique trade offer.
•• marketing strategy and quality planning, will determine the amount of investment.
•• Managers who are competent and responsible for withdrawals, contract implementation, budgeting, tax reporting, planning at the implementation stage
• The average team / staff have full time at ICO should have a total of 30 people consisting of: marketing specialists, designers, programmers, promotional specialists, content managers, lawyers, technical directors, public relations specialists, etc.
•• Looking for target investors from other countries, such as Singapore, Cyprus, UK are the best countries to attract investment in ICO.
•• Create a Whitepaper - documenting the product to be presented to the investor. Like representing the product, its condition, its benefits: why this idea arises; about the situation now; market analysis (based on marketing research, statistics, forecasts); product; Explanation of what problem will be solved; technical refinement; product testing (if done); conditions for investors; business plan; information about employees
••Conclusion.

I agree, I purposely missed out exact figures because I imagine most ICO's have very different budgets and time constraints. A ICO could go to 15 events or only 3 events for example. They might be able to afford to be listed on every single ICO listing website whereas others might only be able to afford 4/5 of the big ones. In regards to the forum, I suggest that they start the campaign with at least 3 months to launch, within a month you should be able to change your status from newbie. That issue also only applies to bitcointalk and not the other forums.


Thanks for the feedback, glad you learnt something


Thank you for the feedback, I will consider these things in the articles I have already written.

Good job on the 3rd article. I didn't realise how big forums are for a marketing tool.

Will be interesting to see how this might change in the foreseeable future. ICO's are still a new concept and so are always evolving.

Really liking the 3rd article, very informative.

One slight criticism, why not include some examples of ICO listing websites? Just to give people an idea of what they should be looking for.

Was also thinking you should maybe include the normal ways of marketing such as SEO for example, but maybe the article would be too long there.

It's nice but you need specific things for an ICO to work which you don't necessarily have, I will try to list some:

1)A great team (which is extremely important, people who know what they are doing and have experience doing what you want to build)
2)A great idea (and not something that came up to you while searching for a reason to create an ICO)
3)Money (you need to finance your operations, without money you won't be able to procceed into the finer details)
4)Experience (you need to know what you are doing and have done something similar before)
5)Marketing (a good whitepaper and advertising to get your project out there

These are only some examples but you get the drill, it's hard work and try to make a difference rather than lauchning anything just for the sake of it (most people are doing exactly that).

I understand where you are coming from and it is very typical with ICO's now but I think it is being done for marketing only.  I actually think this is a problem with ICO's as many teams are now bloated with members who do not actually contribute anything other than putting their name on the ICO website and once the funds are raised they are on to the next ICO.

Just my opinion but if you have a 30 person team you should be well past the ICO phase of raising development capital; at that point you should be raising expansion or operating capital (if needed).  Most startups grow from a team of 5, from Business Insider study - "general rule of thumb for the optimal headcounts at each stage of a developing business — five employees for startups in the building product stage, 10 for companies in the building usage stage, and 25 for the building the business stage".  If you look at the some of the most successful companies; Microsoft, Google, Facebook, Airbnb, etc. you will find they all started very small (usually 1 person with an idea).  Ethereum was one guys idea but even the core Ethereum team was Vitalik Buterin, Mihai Alisie, Anthony Di Iorio, and Charles Hoskinson.  Even Bitcoin could be one guy (or gal!) but I'll let you know when I find them  ;)  

Let me tell you what the current projects are missing.

1-Great team. They don't have this generally. Their team are like amateurs and strangers to cryptocurrency.
2-They generally have a great idea. Honestly, no need to blame them.
3-They don't have money, that's why they do this.
4-Experience, generally they don't have.
5-They do a good marketing if and only if they receive a good amount of presale money.

I was considering your point while writing for a long time, but i didn't want to show favoritism towards any certain ICO listing page, plus there are ICO listing pages appearing everyday.

Maybe I will think about it again, thank you jimsteel.