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Economy => Economics => Topic started by: Miles2006 on October 12, 2023, 04:14:03 PM



Title: Marketing Strategies in the Digital Age
Post by: Miles2006 on October 12, 2023, 04:14:03 PM
    In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:
  • Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
         And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
    Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
  • Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
  • the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)
  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
[/list]


Title: Re: Marketing Strategies in the Digital Age
Post by: Agbe on October 15, 2023, 08:13:57 PM
Even at that time, local way of Marketing was existing, radio and TV stations have been on existence for decades therefore technology methods of advertisement is new to the space. And the most recent ones for technology advertisement are the Robot, Social Media marketplaces and this forum. But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..


Title: Re: Marketing Strategies in the Digital Age
Post by: franky1 on October 18, 2023, 06:47:06 PM
digital age allowed the scope of advertising to reach more eyes in further distances at cheaper costs.
old marketing involved buying advert time on TV/newspaper/bilboard, where you would need to multiply that cost per station/media/area

these days you can just reach out to a fanbase of customers/demography and ask them to just click a like/share and let them send your advert viral for free

old marketing would only go viral if a certain tv advert had content that would cause conversations with friends where people would tell each other about what they seen on tv. however this was less likely to catch on.. however in the digital age many people know which friends enjoy certain things, so sharing a link to them of a common interest becomes a click of a button, no conversation needed

businesses no longer need to hire salesmen with salaries and pension plans and taxes. and then ontop offering commissions. these days anyone interested in a product can sign up to be a affiliate and promote the product for just a small commission

digital era brought the costs and time required for advertising down (even though some media companies still try to con businesses into spending millions on advertising through them)


Title: Re: Marketing Strategies in the Digital Age
Post by: Juse14 on October 18, 2023, 07:08:02 PM
In terms of marketing in this digital era, although there are many applications specifically for shopping, in terms of marketing a product or business, social media seems to be a quite promising place to use as a marketing tool compared to TV stations. At this time, almost the entire population has shifted from initially only watching TV as a means of information and entertainment, but it seems that now people have switched to social media. And when I visited my neighbor's or friend's house, I saw that it seemed like their TV was useless because it was never turned on and was only used as a display because almost every family member was focused on their respective cellphones. Social media users are currently continuing to increase and everyone is joining in. in social media both young and old, rich and poor and both, government and society.

It's just that when we do marketing in the form of advertisements on social media, as much as possible and as creative as possible we have to create advertisements that are interesting enough to watch or look at.


Title: Re: Marketing Strategies in the Digital Age
Post by: tabas on October 18, 2023, 07:16:12 PM
I do a lot of online shopping and cash on delivery really reduces the chance of being scammed. But, if I've got some balance on my e-wallets or bank, that's how I pay them because it's hassle when the delivery guy comes to my house and I'm out, they'll not leave the parcel or goods because it is unpaid. Unlike if I pay in advance, they'll just leave it and take a picture and will be sent to the app and that's more convenient for both of us. And just like the traditional marketing, internet marketing or digital marketing has become one of the best career these days. Because there are a lot of platforms where companies can advertise their products and they need marketers to do it. This is what technology does and gives more platform and choices to advertisers.


Title: Re: Marketing Strategies in the Digital Age
Post by: joniboini on October 19, 2023, 01:21:37 AM
And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.
You might want to fix your posting code, your list is broken. Btw, I don't see how blockchain is changing the digital marketing landscape. The technology or method you mentioned doesn't rely on blockchain to function properly. Even if you can argue that it can improve how they work, I fail to see how it is done. As far as I know, the only thing that companies have done with blockchain is improve their loyalty program, even if that is arguable since they basically use it to launch their own token instead of improving their workflow. The robot tech that you mentioned also doesn't rely on blockchain to answer customers' questions right? CMIIW.


Title: Re: Marketing Strategies in the Digital Age
Post by: ancafe on October 19, 2023, 03:53:54 AM
Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
The point of view you are talking about has actually been implemented by marketers long before the internet developed. Promotion through television, radio programs, newspapers, magazines and billboards has been going on for a long time in my country. This facility has been used by skilled marketers or those who are just starting their business. Now it is even easier because technology has provided services on online platforms to market products and market segments are also easier to reach. Technological sophistication will make it easier for people to market their products, but marketing that still uses traditional promotions will be increasingly left behind if they do not keep up with the times.

Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
Don't be mistaken if buyers are not astute at seeing the quality of the goods they order via internet services, instead the goods that arrive are different. Although in the end you may refuse not to pay because it doesn't match what was ordered. New technology can indeed help people save time when shopping, but it also requires carefulness so as not to be deceived. Every sophistication definitely has a level of weakness and that is where users need to be careful so as not to get caught in fraud.


Title: Re: Marketing Strategies in the Digital Age
Post by: lombok on October 19, 2023, 04:43:35 AM
Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product


Title: Re: Marketing Strategies in the Digital Age
Post by: taufik123 on October 31, 2023, 01:47:05 PM
Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product
Marketing products abroad is one of the first steps so that our local products can be recognized by many people out there.
Of course, this is due to the effects of Digitalization which is growing rapidly, and the ease of interaction and cooperation between buyers and sellers between countries.

But it should also be noted that there are some important regulations that need to be applied regarding the export and import of a product.
Because we see there are some problems regarding the sale of goods from abroad that are too free so that local goods are not in demand.

This is also due to the effect of the digital era which makes everything easier.
There must be rules that are truly flexible in all sectors, because we have entered a more advanced digitalization era.


Title: Re: Marketing Strategies in the Digital Age
Post by: Hewlet on October 31, 2023, 01:52:11 PM
As a business person, for you to remain relevant in this age, you will need to accept the technological changes that have taken place in businesses and the change in marketing strategy.

You can't successfully run a good business at the moment without at least having a site where you advertise your product either via your WhatsApp status or your Facebook page.

Gone are those days when you expect to have customers only from your neighborhood, the changes in technology have helped to a very large extent ineffective marking and increased visibility of your business.


Title: Re: Marketing Strategies in the Digital Age
Post by: Gozie51 on October 31, 2023, 02:35:19 PM
The advent of jet age necessitated the the for further collaboration and with the information age which has made the world a global village. The world has moved from traditional setting to a more sofisticated way of life powered by technology. So every other aspect of life has to naturally fall in place, even the villages that were seen as villages during the industrial revolution are no more villages, things have changed.

The very means of traditional mode of information through letter writing has fast disappeared. Nothing has stayed stagnant including business and investment that have all moved into the digital space, so it is natural that means to advertise and payment should also metamorphose. Now we have cryptocurrency and bitcoin playing the optional role of traditional payment.


Title: Re: Marketing Strategies in the Digital Age
Post by: lombok on October 31, 2023, 03:01:37 PM
Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product
Marketing products abroad is one of the first steps so that our local products can be recognized by many people out there.
Of course, this is due to the effects of Digitalization which is growing rapidly, and the ease of interaction and cooperation between buyers and sellers between countries.

But it should also be noted that there are some important regulations that need to be applied regarding the export and import of a product.
Because we see there are some problems regarding the sale of goods from abroad that are too free so that local goods are not in demand.

This is also due to the effect of the digital era which makes everything easier.
There must be rules that are truly flexible in all sectors, because we have entered a more advanced digitalization era.

The point is that every technological advancement has good and bad impacts, it just depends on how the government and related authorities handle this. In every government formation or related authority there must be an expert who has the ability to analyze every policy who will then be able to provide screening for detrimental activities. However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.


Title: Re: Marketing Strategies in the Digital Age
Post by: Zlantann on October 31, 2023, 03:59:44 PM
ICT has given small businesses the rare opportunity to go global with small effort. Now it is common to see local brands having access to the markets of different countries. Before now you have to pay advertisement firms a large amount for them to promote your businesses. Now with little subscription fees, your product can be seen by many prospective clients. The digital age has also made buying, seeking, and distribution of goods easy. Businesses don't need to have a physical presence because the online market exists. This has reduced to a greater extent the cost of starting businesses.

Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.

These so-called analog advertisement strategies are still potent in developing countries. Some firms still print hardcopy flies, advertise on billboards, and engage in door-to-door advertisements to promote products. This is because some citizens of the country lack access to electricity, mobile phones, and internet connections.


Title: Re: Marketing Strategies in the Digital Age
Post by: Razmirraz on October 31, 2023, 04:27:33 PM
Technological advances have made it easier for business people to market their products or sell goods. Technology has made it easier for us to expand our connections and relationships in developing our business. In the past, marketing only used television media, advertisements in newspapers/radio or using places visited by many people by putting up billboards. Now what is happening, small scale and large scale businesses prioritize technology to advertise the products they sell.

As with this forum, many sites are advertised here with the same purpose. Forums that can be accessed by people residing in various countries are considered a suitable medium for advertising their sites or products. There are many benefits to be gained by utilizing technological developments, the digital era has become a new platform for business people to develop their business.


Title: Re: Marketing Strategies in the Digital Age
Post by: DVlog on October 31, 2023, 04:31:23 PM
Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.


Title: Re: Marketing Strategies in the Digital Age
Post by: bbigtart on October 31, 2023, 06:06:53 PM
You're absolutely right about how digital technology has revolutionized marketing! It's transformed the way businesses reach their audiences and boosted global accessibility.
Not just for marketers, but the digital age has made life easier for consumers, too.

Digital marketing is not only about selling, but about the process starting from introducing products widely using digital media to providing service to buyers after the sale occurs. On the other hand, when talking about digital marketing, talk about the system. Because you have to think about the goals and strategies that must be carried out. And it's not just about getting sales.

However digital development is growing, email marketing in the world of investment is like property in my opinion. Not eroded by the times, even though many social media have emerged, people still use email and even today large companies still collect email databases.


Title: Re: Marketing Strategies in the Digital Age
Post by: Gallar on November 01, 2023, 04:48:30 AM
~Snip
Indeed, in this increasingly sophisticated digital era, almost everything has become easier and more effective. A big example is in
• Marketing
• Purchase
• And learning
Everything becomes simpler and more effective. However, even though the digital era has become increasingly sophisticated, there are still some people who feel disadvantaged by this digital era. For example, what happened in the city center in the country where I live. Traders in one of the shopping centers/markets in the city feel that their merchandise has become quiet because of the digital buying and selling platform.

Quote
Minister of Trade Zulkiflui Hasan (Zulhas) gave a statement to the media during a visit to Tanah Abang Market, Jakarta, Thursday, September 28 2023. During his visit, the Minister of Trade listened to traders' complaints and had a dialogue about the lack of buyers at the largest textile market in Southeast Asia. the impact of the onslaught of e-commerce and social commerce
Source: https://bisnis.tempo.co/amp/1782366/viral-pedagang-tanah-abang-minta-shopee-dan-lazada-ditutup-usai-tiktok-shop-netizen-ngelunjak

So, for example, if this era of digitalization is not evenly distributed across all levels of society, in the end there will be people who feel disadvantaged because of this digital era. Because to be honest, the market near my house currently has fewer visitors because there is an online buying and selling platform that is easier and cheaper.

But even so, basically we all can't blame this era of digitalization. Because it cannot be denied that when the era of digitalization has reached the stage it is now, I personally don't need to leave the house to shop for necessities (the point is, it's easier).

So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.


Title: Re: Marketing Strategies in the Digital Age
Post by: Husires on November 01, 2023, 08:12:23 AM
Digital advertising at the present time, although it has many advantages, has made the market open and given various options to consumers, and therefore you need to make a lot of effort not only to give the ideal product, but to continue to promote that product and provide discounts, advertisements and prizes so that you can obtain customer loyalty that is able to continue. Buy the product no matter the cost.
In the past, there was less competition and the effort spent on delivering the advertisement was much less with an audience that interacted with the advertisements and believed them more than today, as most of us ignore direct advertisements.


Title: Re: Marketing Strategies in the Digital Age
Post by: taufik123 on November 01, 2023, 08:15:45 AM
-snip-
However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.
You certainly know about the TiktokShop problem which is still banned by the Indonesian government.
They are indicated to provide free trade access so that goods from outside are free to enter at very cheap prices.
The case came to the attention of the government and finally, it is now blocked.

But some news says it will be opened again but with different rules and of course in accordance with the trade license applied in Indonesia.



~Snip
Indeed, in this increasingly sophisticated digital era, almost everything has become easier and more effective. A big example is in
• Marketing
• Purchase
• And learning
-snip-
Everything does become easier and more effective, if seen in its positive aspects, such as the three points you mentioned.
But from the negative side, the digital era also needs to get more intense attention because everything can be accessed easily.

Like marketing that contains malware created by scammers, this is growing quite rapidly and is very dangerous.
And for children, the digital world seems to be a world that can be accessed easily so that they can see inappropriate content.
This depends on the parents' filters.


Title: Re: Marketing Strategies in the Digital Age
Post by: EluguHcman on November 01, 2023, 09:13:20 AM
Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.


Title: Re: Marketing Strategies in the Digital Age
Post by: lombok on November 01, 2023, 10:27:21 AM
-snip-
However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.
You certainly know about the TiktokShop problem which is still banned by the Indonesian government.
They are indicated to provide free trade access so that goods from outside are free to enter at very cheap prices.
The case came to the attention of the government and finally, it is now blocked.

But some news says it will be opened again but with different rules and of course in accordance with the trade license applied in Indonesia.


Yes, that's right, TikTokshop. This is a case that went viral in Indonesia, so that's how uncontrolled free trade can harm other parties. Local traders and industry are dying in this condition, even though from a quality perspective the quality of local products is still good, but because there are foreign products at cheap prices with low quality, consumers prefer low quality at low prices. If this continues, the country's or regional economy will experience a decline, of course it will have bad consequences for Indonesia if this continues, fortunately there is control and termination from the Indonesian government.


Title: Re: Marketing Strategies in the Digital Age
Post by: jasonjm on November 01, 2023, 10:54:06 AM
Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  


Title: Re: Marketing Strategies in the Digital Age
Post by: Gaza13 on November 01, 2023, 11:45:51 AM
Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.
As business people, we must always follow developments or changes in technological information very quickly, especially related to marketing strategies that continue to develop, with the convenience of current technology providing changes in consumer behavior in purchasing products. The role of influencers is also very important in introducing and having a very positive influence on their products and turnover. With their experience as influencers, they can make their followers interested in the products they broadcast.


Title: Re: Marketing Strategies in the Digital Age
Post by: Yamane_Keto on November 01, 2023, 11:59:03 AM
I hope that digital advertising will move away from targeting the largest number of views, so that the ads will be customized according to what the customer wants, as I ignore YouTube ads when I can search for thousands of pictures and comparisons before purchasing a specific product.
The transition of advertisements from being purely commercial advertisements to being specialized and indirect, as happens in TikTok, is what changes watching advertisements from being an unattractive experience for someone searching for advertisements. Facebook provided a good experience, but unfortunately the quality of their algorithms has declined in recent years, turning to profitability first.


Title: Re: Marketing Strategies in the Digital Age
Post by: Pamadar on November 01, 2023, 12:07:29 PM
Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.
As business people, we must always follow developments or changes in technological information very quickly, especially related to marketing strategies that continue to develop, with the convenience of current technology providing changes in consumer behavior in purchasing products. The role of influencers is also very important in introducing and having a very positive influence on their products and turnover. With their experience as influencers, they can make their followers interested in the products they broadcast.

With the way the technology quickly changes the process, as business person we needed
to adopt and make sure that we are still in line with the changes, using the help of influencer
can give good effects to your product or services that you offered.

It's just the right mindsets and the right people to follow. As long as you know how things work, you can adopt
and acquire whatever the needs to improve your capabilities.


Title: Re: Marketing Strategies in the Digital Age
Post by: BRINIRHA on November 01, 2023, 12:08:56 PM
There are always positives and negatives in everything. Behind the advances in technology and the convenience offered, there are actually also negative things in this case. For example, on-site payment systems sometimes cause losses to sellers. Because there are many cases where sellers send electronic goods to quite distant areas via delivery services. And many problems occur, such as goods being damaged in the middle of the road. Or sometimes the buyer doesn't buy, which of course brings losses to the seller who has carried out the packing process and paid for the delivery service. Because on several shopping platforms there is currently a pay feature available after checking the goods when they arrive with the delivery service. But in terms of benefits, it is much more. Like we can reach more people and more regions and even countries. And allows us to have a very large number of customers. Marketing via online media has taken the economy in a better direction. For example, before the pandemic, the economy was actually heading in a very good direction. It's just that due to the pandemic everything has decreased again. But the positive impact of the pandemic is that online platforms have become better known and people have been forced to adapt to technology and online media. Which actually also brings great benefits to the people themselves. In fact, I also started to become familiar with online media after the pandemic occurred.


Title: Re: Marketing Strategies in the Digital Age
Post by: uswa56 on November 01, 2023, 12:42:17 PM
I hope that digital advertising will move away from targeting the largest number of views, so that the ads will be customized according to what the customer wants, as I ignore YouTube ads when I can search for thousands of pictures and comparisons before purchasing a specific product.
The transition of advertisements from being purely commercial advertisements to being specialized and indirect, as happens in TikTok, is what changes watching advertisements from being an unattractive experience for someone searching for advertisements. Facebook provided a good experience, but unfortunately the quality of their algorithms has declined in recent years, turning to profitability first.
Even though we don't watch the advertisement in detail, indirectly the product is visible and we will look for it when we need it later and currently marketing strategies on almost all digital platforms are quite effective at relatively low costs and reach many groups.

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.
And that's why almost all people who do business today use this convenience for more effective marketing at lower costs, now the era has changed to modern and everyone is being guided to follow suit so as not to be left behind and I see a lot of that from the perspective of the positive.


Title: Re: Marketing Strategies in the Digital Age
Post by: Inwestour on November 01, 2023, 12:42:59 PM
Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.


Title: Re: Marketing Strategies in the Digital Age
Post by: Youngkhngdiddy on November 01, 2023, 01:23:21 PM
.
A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.
   With digital, the media has changed, and media specific requirements have changed, but Basic marketing strategies are essentially unchanged because they all rely on people being persuaded and influenced. Research to know your ideal prospects, what they need to hear to be compelled to act, which media can best deliver your message to your ideal prospects, and how to test before going big are the foundational pillars of all marketing. And that hasn’t been changed by newer media. Media changed, people didn’t. They still make emotional buying decisions. Just as the mechanics of marketing changed with the introduction of radio, and then TV. At its core, marketing is the same. Different media strategies follow each new media. And digital is just those media that are online.
   Digital marketing is growing at a rapid pace over traditional marketing as everyone wants the results promptly. In nowadays with the competitive world of business now entrepreneurs want to measure their lead & audiences quickly. In the world of digital marketing now digital marketers are continuing to boom rapidly, giving quick results with low cost not much expensive. It offers a lucrative way of promoting through websites, notices, standard ads, websites, social media, etc. By using digital marketing brands now engaging with their audience more conveniently but through traditional ways, can’t do it at all. You can update, get feedback & connect with your target audience.


Title: Re: Marketing Strategies in the Digital Age
Post by: Dickiy on November 01, 2023, 01:36:59 PM
Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.

Yes, it is true because this is none other than one of the actions to keep pace with the times for some business people who want to always be able to reach the target market perfectly or even increase the income from their business. Advertising seems to have become a common activity for especially for merchants to attract more new customers, and also on the other hand it is now a digital era, everything is getting more sophisticated and easy to get. We can see some of the big E - commerce is competing with other competitors to be able to look more satisfying and convincing in the eyes of the public by providing all the needs that people need as the times develop, the point is that there are many new things that they promote and usually it can make it easier for people in any case.

It is about who is stronger and can provide a high level of satisfaction and trust to the community, whatever if it can have the opportunity to increase trust and satisfaction then they (the sellers) will do it, of course also by following the trends in the current era.


Title: Re: Marketing Strategies in the Digital Age
Post by: rat03gopoh on November 01, 2023, 01:44:43 PM
The digital era is increasingly making business people more independent without involving many parties, especially without the need to hire marketing and strategic teams. This of course really cuts down on unnecessary large costs.
Until the last few years, most MSMEs have used instant messaging and chat platforms to showcase their products to those around them along with the expansion of features to facilitate business people, such as the catalog feature on WhatsApp for business.


Title: Re: Marketing Strategies in the Digital Age
Post by: Peanutswar on November 01, 2023, 01:54:11 PM
As you have given one of the old forms of marketing or promotions one of the trending now is with the use of the internet and the fastest way is advertisement through social media nowadays most people are now connected in the internet its just easy to post, promote and advertise, just make your promotions quite unique and elegant to make sure the target audience will get curious with your products. Besides, on it, there are alot of forms now like creating websites, bannes, tarpaulin, flyers and etc. this will keep continue until there's another form of media came but currently in the 20th century its the meta of this era.


Title: Re: Marketing Strategies in the Digital Age
Post by: Mate2237 on November 01, 2023, 02:23:45 PM
The digital age make everything simple to use. There are different strategies in which marketers use to showcase and advertise their goods or products and the most common one is the social media and the recent one for casinos is the Bitcointalk Forum. If I could still remember, one of the marketing ways of the ancient days was the use of town criers to announce the products to the people and if anyone is interested then he would went to the place and but the thing.

And one thing I am noticing in my locality is that the digital marketing is making physical shops to sell less because many people now buy things from online.


Title: Re: Marketing Strategies in the Digital Age
Post by: savetheFORUM on November 01, 2023, 03:50:26 PM
now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
Those aren't really the new modes of advertisement for the products and services of global merchants and brands but these were the ways that people used to use in the past. Television ads, radio promotions, newspaper and magazine advertisements, and billboards are all ancient ways of advertisement and aren't really the new modes. The advancement in the field of marketing and advertisement is in the form of digital marketing which is done through the internet in the form of social media and online ads.

With digital marketing, brands, and merchants are reaching their target audience all around the globe while just sitting at their offices and establishments, without having to go anywhere or do anything. All they need to do is get their content ready, create their accounts on online platforms such as social media, and start promoting their products and services without any hassle at all.


Title: Re: Marketing Strategies in the Digital Age
Post by: Kelward on November 01, 2023, 04:42:24 PM
The internet has made the world to become a global village where you can sit in the comfort of your home and place order for goods and services and you'll receive delivery in your home without much physical stress. With your smart phone or computer, you can use the social media to advertise goods and services and millions of people can access your products conveniently with their own gadgets. We're now living in an era where with just a click on your phone, you can see varieties of what you want to buy, and making payments don't necessarily need you to have physical cash, you can easily make transactions transfer from your fiat bank account or from your crypto wallet.

Many years back if you want to buy a used car you'd have to inform family and friends to be on the lookout for where any car is parked for sale. Sometimes you'll have to travel to another state just to see the car, in the end it might not be your preferred brand or model, and journey will be wasted. Today you only need a search engine on the internet to see varieties of the type of car that you need, and be able to speak with the seller before embarking on the journey for physical examining.

Marketing strategies in the digital age has reduced the services of musclemen in businesses, because people now advertise their commodities directly on social media and customers also buys directly from them.


Title: Re: Marketing Strategies in the Digital Age
Post by: coupable on November 01, 2023, 11:17:01 PM
But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..
Actually, there is nothing preventing them from doing so. But it must be taken into account that this forum is specific to Bitcoin and cryptocurrencies in general, meaning that any company that intends to launch advertising campaigns here must at least accept Bitcoin payments and be operating on the global market and not just the local markets. There is almost no commercial company or food producer, for example, or in any other vital sector that meets these conditions, and therefore they are not thinking about advertising here, or let us say that this is still a little early. Without forgetting the limitations of the crypto niche in general, and therefore successful promotion campaigns for these companies will be on more popular platforms.


Title: Re: Marketing Strategies in the Digital Age
Post by: serjent05 on November 01, 2023, 11:39:13 PM
@OP, it is obvious that with the advancement of technology, more advanced marketing strategies are created within it.  This brings innovations and makes the marketing of products much easier.  I think there is no need to reiterate the obvious.  Before social media, marketers used television or the Tri-media.  Before tv was invented marketing used newspapers,  with the technology improvement and advancement came ease for people.  In the early years of the internet, marketing could be seen only on PCs now we have portable gadget where everyone can see news and ads and all sort of update that is published on the internet.


Title: Re: Marketing Strategies in the Digital Age
Post by: justdimin on November 02, 2023, 08:19:15 AM
You're absolutely right about how digital technology has revolutionized marketing! It's transformed the way businesses reach their audiences and boosted global accessibility.
Not just for marketers, but the digital age has made life easier for consumers, too.
Digital marketing is not only about selling, but about the process starting from introducing products widely using digital media to providing service to buyers after the sale occurs. On the other hand, when talking about digital marketing, talk about the system. Because you have to think about the goals and strategies that must be carried out. And it's not just about getting sales.

However digital development is growing, email marketing in the world of investment is like property in my opinion. Not eroded by the times, even though many social media have emerged, people still use email and even today large companies still collect email databases.
That's right. I think many businesses have failed because they lack on it. Although there are still some who fail even if they have it because their system is weak. But at least they try and exert some effort. I think that is what is more important there. A property can be a house and a house can also get eroded if it's not built well and managed.

Fortunately, this isn't the case that happened in email marketing. I think that is because it looks professional and has lots of tools or features than by simply sending a message using a social media platform. I only find it wrong if they collect email data bases illegally or without the permission/consent of the user.


Title: Re: Marketing Strategies in the Digital Age
Post by: angrybirdy on November 02, 2023, 11:01:58 AM
The digital age make everything simple to use. There are different strategies in which marketers use to showcase and advertise their goods or products and the most common one is the social media and the recent one for casinos is the Bitcointalk Forum. If I could still remember, one of the marketing ways of the ancient days was the use of town criers to announce the products to the people and if anyone is interested then he would went to the place and but the thing.

And one thing I am noticing in my locality is that the digital marketing is making physical shops to sell less because many people now buy things from online.

It makes everything simple to everyone, especially to those business owners who use online social media platforms to advertise their goods and services offer and having a strong engagement with the consumers on a various platforms. Based on what I have know, Digitial marketers and Social media Managers is the most high paying job globally, together with the Data scientist, web developers and social media engineers. About the local shops, I agree that some people tend to purchases via Online Shops because it's easy and convenient for the customers, Also there's a lot of discounts and freebies. when it comes to price, it's more less than the physical stores.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 02, 2023, 11:23:01 AM
Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

Now marketing has been created from various directions by all companies in order to increase sales of their respective products. So that the use of technology has now become the main basis for every company that wants to progress and also wants to develop better, not only through print media and television. However, from several social media that can be used, advertisements will continue to be made to attract customers' interest in using the product and even large companies are also willing to pay certain artists when they want to make advertisements for their new products.

Apart from that, payment services will also continue to be given good attention, because usually customers will more easily have the desire to shop because there are payment services that are easier to use. So the use of E-commerce, online payments/cash of delivery will continue to be implemented as long as this is still really needed by companies and customers alike.


Title: Re: Marketing Strategies in the Digital Age
Post by: Spaceman1000$ on November 02, 2023, 01:32:48 PM
    In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:
  • Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
         And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
    Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
  • Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
  • the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)
  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
[/list]

Marketing over the years has been a strategy used to sell products or sell items to retailers and consumers, various strategies has been used in advertising or giving  information to the public on particular product or item that is out. so it has been a long time practice, so digitalization and the modern society of technology only came in to improve on the already existing knowledge that has been there.
Digitalization and the Blockchain technology, has really enhanced the marketing strategy, the payment system and a whole lot more opportunities to explore will come into play.


Title: Re: Marketing Strategies in the Digital Age
Post by: puloweh555 on November 02, 2023, 01:49:48 PM
Now marketing has been created from various directions by all companies in order to increase sales of their respective products. So that the use of technology has now become the main basis for every company that wants to progress and also wants to develop better, not only through print media and television. However, from several social media that can be used, advertisements will continue to be made to attract customers' interest in using the product and even large companies are also willing to pay certain artists when they want to make advertisements for their new products.
Companies really have to be able to take advantage of technological developments, so they don't just focus on a few advertising services but also have to be able to create new innovations so that their company thrives and grows. Now there is a lot of advertising not only on social media, but as you said, many companies pay influencers to advertise their products or build a brand and this is effective.

Quote
Apart from that, payment services will also continue to be given good attention, because usually customers will more easily have the desire to shop because there are payment services that are easier to use. So the use of E-commerce, online payments/cash of delivery will continue to be implemented as long as this is still really needed by companies and customers alike.
Of course, this will continue to be developed and become a concern for the company if it wants to continue to develop. because using this method makes it easier for both parties and gets its own benefits.


Title: Re: Marketing Strategies in the Digital Age
Post by: CryptopreneurBrainboss on November 02, 2023, 02:03:42 PM
Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.

That's quite true as online scamming rate are getting reduced but this new way of payment also came with another security challenges which is the deliver person getting rubbed and this isn't only happening to people but delivery robots are also getting attacked. Before it was the companies at the position of power since they'll have to receive payment first before delivering but now the customers are at the position of power and people are using that advantages to commit crimes that's leaving businesses bankrupted especially newly launched delivery startups.

Overall I prefer the modern day marketing strategy than the old because I can't imagine myself going to read through newspapers or magazine before I can see ads on appliances that'll be helpful for my home but with ads on our devices we can easily come some appliances that'll make your chores easier without you knowing you needed it at first.

The modern day marketing has made things better but also it comes at a cost because our privacy are no longer respected, our devices are recording and listening to everything we do or see then ads are been displayed to us based on our preferences.


Title: Re: Marketing Strategies in the Digital Age
Post by: Fakhrulenclix on November 02, 2023, 02:10:45 PM
Marketing over the years has been a strategy used to sell products or sell items to retailers and consumers, various strategies has been used in advertising or giving  information to the public on particular product or item that is out. so it has been a long time practice, so digitalization and the modern society of technology only came in to improve on the already existing knowledge that has been there.
Digitalization and the Blockchain technology, has really enhanced the marketing strategy, the payment system and a whole lot more opportunities to explore will come into play.
Of course, business actors have different marketing strategies from other entrepreneurs, they have their own way of marketing the goods they produce, but in the digital era it will be even easier for entrepreneurs to promote the goods they produce, to tell about the details of the products they market and this It is very profitable for entrepreneurs to introduce their products to the market so that entrepreneurs can gain profits from sales of the products they market.


Title: Re: Marketing Strategies in the Digital Age
Post by: yudi09 on November 02, 2023, 02:20:29 PM
Even though we don't watch the advertisement in detail, indirectly the product is visible and we will look for it when we need it later and currently marketing strategies on almost all digital platforms are quite effective at relatively low costs and reach many groups.
The wrong advertising concept can be a problem in selling products even though you have paid a lot for various platforms.
The advertising strategy for one of the mineral water products in my country is always interesting for me to study. They no longer focus on product marketing but their strategy focuses more on the solutions offered to consumers.


Title: Re: Marketing Strategies in the Digital Age
Post by: kryptqnick on November 02, 2023, 02:46:40 PM
I find it weird that the op's talking about contemporary marketing but provides last-century examples like newspapers, radio, and TV. I'd say that social media marketing is more relevant these days, and the usage of AI algorithms to predict demand and cater recommendations to specific users deserve special attention.
But, to be honest, I don't think Blockchain is a big deal in this specific area. There was a time of excitement and anticipation over how blockchain can revolutionize lots of areas, but it seems that we now know that it was overly optimistic, and sometimes it's just not the most efficient thing.


Title: Re: Marketing Strategies in the Digital Age
Post by: topbitcoin on November 02, 2023, 04:22:49 PM
Times have changed and people's lives have also changed, they want practicality and no longer want to bother leaving the house just to shop. Now the digital era has dominated the market, the use of social media continues to increase and people have shifted from the real world to the virtual world, people already consider that activities in the virtual world are part of their daily activities.
Because people's activities are starting to shift from the real world to the virtual world, this has caused various business units, especially in the transportation, trade and financial services business sectors, to inevitably have to implement digital technology and have to participate in it. And this causes market competition in this digital era to become increasingly tight.
Remembering that apart from good management, so that a business can develop and continue to improve, another thing we need to pay attention to is marketing strategy. because this really determines whether or not our product is accepted on the market. Moreover, in marketing strategies in this digital era, especially on social media, every business actor is required to make advertisements as good and creative as possible because otherwise the advertisement will not be noticed at all.


Title: Re: Marketing Strategies in the Digital Age
Post by: MarjorieZimmermanGinger on November 02, 2023, 04:45:48 PM
  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
Apart from the points that you have arranged perfectly, I see that there is a human role that cannot be separated from marketing in the era of digitalization. Currently there is a lot of competition in the field of selling anything using the home delivery method and you will have quite a difficult time if you are not able to match the price of goods with other stores which are much cheaper. Even though the level of fraud is much smaller, there are also cases of delivery errors and the goods ordered sometimes do not arrive as ordered on the social media platforms where the shop advertises.

The era of digitalization does provide a wide reach for promotions carried out to remote villages provided that internet availability can cover a wide area there. There is a certain level of convenience and advantages when reaching the market base through digital promotions and the most important thing is that we must be able to play price competition because if not we will be left behind by other people's competition.


Title: Re: Marketing Strategies in the Digital Age
Post by: Renampun on November 02, 2023, 06:44:06 PM
we should be grateful to all parties who have used their intelligence to develop the technology we currently enjoy, such as AI - robots - internet - bitcoin and many more. The world of marketing is also currently greatly helped by the emergence of AI, even copywriters, many of whom use artificial intelligence to help their work in the marketing field, humans are increasingly spoiled with technology and that is something that cannot be denied anymore. Whatever you are currently doing, I'm sure technology will make your job easier, so take advantage of it, especially for marketers.


Title: Re: Marketing Strategies in the Digital Age
Post by: erep on November 02, 2023, 09:04:23 PM
I find it weird that the op's talking about contemporary marketing but provides last-century examples like newspapers, radio, and TV. I'd say that social media marketing is more relevant these days, and the usage of AI algorithms to predict demand and cater recommendations to specific users deserve special attention.
We must adapt to contemporary marketing by utilizing advanced technology, including the use of AI to help marketing performance, but old strategies can be combined to optimize marketing, except that radio and newspaper promotions have decreased in interaction. The population of social media users is increasing every year and the main focus is developing business marketing strategies to increase interaction and product orders. Many online business people are already rich if you consistently carry out marketing on social media. A quick strategy to increase business is to hire artists or popular people to promote your products. but it requires very large capital, but your product must have a license and be useful for other people, then you get high returns from the promotional impact.


Title: Re: Marketing Strategies in the Digital Age
Post by: Youngkhngdiddy on November 02, 2023, 09:41:23 PM
we should be grateful to all parties who have used their intelligence to develop the technology we currently enjoy, such as AI - robots - internet - bitcoin and many more. The world of marketing is also currently greatly helped by the emergence of AI, even copywriters, many of whom use artificial intelligence to help their work in the marketing field, humans are increasingly spoiled with technology and that is something that cannot be denied anymore. Whatever you are currently doing, I'm sure technology will make your job easier, so take advantage of it, especially for marketers.
  With digital, the media has changed, and media specific requirements have changed, but Basic marketing strategies are essentially unchanged because they all rely on people being persuaded and influenced. Research to know your ideal prospects, what they need to hear to be compelled to act, which media can best deliver your message to your ideal prospects, and how to test before going big are the foundational pillars of all marketing. And that hasn’t been changed by newer media. Media changed, people didn’t. They still make emotional buying decisions. Just as the mechanics of marketing changed with the introduction of radio, and then TV. At its core, marketing is the same. Different media strategies follow each new media. And digital is just those media that are online.
  Having an effective communication channel is the best long and short-term strategy and is fundamental for a profitable business. A direct communication bridge between you and the customer creates various income opportunities while expanding the client base with regular purchases. Digital and social media marketing campaigns are often the center for delivery of content. It has the power to stay connected with the audience all the time. This is the easiest way to reach a large number of audience across the world.


Title: Re: Marketing Strategies in the Digital Age
Post by: o48o on November 02, 2023, 10:15:20 PM
Few questions:

In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:

Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
These are exactly pre-digital advertisement methods, so i am not sure what you mean.

And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
I am quite baffled on how does blockchain fits in this? Are you talking about icos and nfts? How does decentralized ledgers help marketing? They are showing in the same way (as in digital media) even before the blockchains.

Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
Internet marketing has existed something like 30 years now, Television got digital something like 10 years after internet marketing started. Before that people advertised in analog televisions, on radio and newspapers. Outdoor bollboards was just one of the methods. It still is one of them.

Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
These look neat but i haven't once seen these, and they started in 2018, so i don't think they are playing major part in digital advertisements.

-cut-
I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)
Wiring money has existed longer then any person currently alive and Visa was founded 1958, so i am not sure what year you are referring to.
Sure, people used to pay with cash and currently there are way more effective methods, but i am not sure what are you referring to with
Quote
(walking) for payment after buying a product
Are you talking about having to walk to bank to wire the money? Because you could have just used the credit card number.

 Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
What services are you referring to? Pay on delivery isn't really a mainstream way. In fact in most places they require payment in advance. In fact i know only one place that does this and it gets abused from time to time when people use others id:s to order them stuff they need to send back.


Title: Re: Marketing Strategies in the Digital Age
Post by: justdimin on November 03, 2023, 10:42:23 AM
Even though we don't watch the advertisement in detail, indirectly the product is visible and we will look for it when we need it later and currently marketing strategies on almost all digital platforms are quite effective at relatively low costs and reach many groups.
The wrong advertising concept can be a problem in selling products even though you have paid a lot for various platforms.
The advertising strategy for one of the mineral water products in my country is always interesting for me to study. They no longer focus on product marketing but their strategy focuses more on the solutions offered to consumers.
People think that getting viral somehow during this period would be enough, but that is not enough because you could be known as a bad project if you go wrong, and you need to time it perfectly which is not easy because you do not decide when you are going to go viral.

There are popular singers who went viral for just a song and then gone, it wasn't their time and it wasn't really a good idea to be fair for them, they made money off that one song and then never again. Same with marketing for projects, or anything really, if you go viral at the wrong time, or get famous at the wrong time, everything will be enhanced. Which means, if you are good then good parts will be enhanced too but if you are bad then bad parts will be obvious to everyone.


Title: Re: Marketing Strategies in the Digital Age
Post by: Dunamisx on November 03, 2023, 11:07:17 AM
In this present era, we have to take advertisement a serious thing to consider when trying to announce our products and services to the public, doing so may cost us some financial demands as well, but it has a better wat of promoting what we do, these are strategies that we can adopt to make sales and attract traffic to what we do, the internet has already made it all simple, we can engage the use of different platforms to make our marketing strategy a point of contact and get the results.


Title: Re: Marketing Strategies in the Digital Age
Post by: bitzizzix on November 03, 2023, 11:11:43 AM
Because in this era, everyone can access online media at any time and almost everyone uses social media such as Facebook, Instagram, Twitter, WhatsApp and so on. So marketing products through digital marketing will be more efficient and everyone will find out more quickly.
And nowadays everyone is looking for various kinds of products that they need through online media, so by doing digital marketing it will make our products known more quickly and also sold more quickly and this is really very helpful and also done in a very relaxed manner for those who make it their job second.


Title: Re: Marketing Strategies in the Digital Age
Post by: yudi09 on November 03, 2023, 02:58:52 PM
-snip-
People think that getting viral somehow during this period would be enough, but that is not enough because you could be known as a bad project if you go wrong, and you need to time it perfectly which is not easy because you do not decide when you are going to go viral.

There are popular singers who went viral for just a song and then gone, it wasn't their time and it wasn't really a good idea to be fair for them, they made money off that one song and then never again. Same with marketing for projects, or anything really, if you go viral at the wrong time, or get famous at the wrong time, everything will be enhanced. Which means, if you are good then good parts will be enhanced too but if you are bad then bad parts will be obvious to everyone.
It is definitely not enough to rely on going viral to continue to be famous and known for a certain period.
Around the end of 2011, a singer suddenly became famous because of a cover song recorded while he was serving as a civilian who received a salary from the government. He received invitations to appear on various private television stations almost every day from one television station to another without stopping. His decision was to choose to leave his job and choose to become an artist.
The decision chosen was not as smooth as imagined. He has now disappeared because there are no invitations to appear on television like when he first went viral.

We relate it to the ease and use of platforms to become famous, we need a marketing concept that is updated every period, even though the aim I want to convey has nothing to do with the story of a popular singer with the marketing strategy and advertising concept through the use of media platforms that we are discussing.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 03, 2023, 08:14:11 PM
Companies really have to be able to take advantage of technological developments, so they don't just focus on a few advertising services but also have to be able to create new innovations so that their company thrives and grows. Now there is a lot of advertising not only on social media, but as you said, many companies pay influencers to advertise their products or build a brand and this is effective.
Innovation in every old product and new product really needs to be created by any company because this can also be more effective in attracting new enthusiasts and users for the products launched by the company. But another point that is more important in this case is that the way of making advertisements must also be more attractive apart from relying on influencers to be advertising stars so that there is a sense of interest among customers to continue using the product.

Quote
Of course, this will continue to be developed and become a concern for the company if it wants to continue to develop. because using this method makes it easier for both parties and gets its own benefits.
Nowadays, all companies must have several social media that are most widely used by everyone in the world to make it easier for companies to distribute advertisements for free on all these social media. Apart from that, handling complaints and questions from customers must also be there because this is also an important point in developing a company to be more advanced and continue to survive for a long time even though there are many competitors that continue to appear every year.


Title: Re: Marketing Strategies in the Digital Age
Post by: Davide Romano on November 06, 2023, 11:28:55 AM
It is true. Digital marketing is developing quite rapidly. Research and monitoring in the field of sales are ongoing, customer behavior, brand archetypes (https://blog.depositphotos.com/brand-archetypes-marketing.html),
 customer journey, and triggers are being studied. There are still many discoveries to be made, but the basis still lies in the emotional needs of people


Title: Re: Marketing Strategies in the Digital Age
Post by: slapper on November 07, 2023, 07:20:36 AM
Even though we don't watch the advertisement in detail, indirectly the product is visible and we will look for it when we need it later and currently marketing strategies on almost all digital platforms are quite effective at relatively low costs and reach many groups.
The wrong advertising concept can be a problem in selling products even though you have paid a lot for various platforms.
The advertising strategy for one of the mineral water products in my country is always interesting for me to study. They no longer focus on product marketing but their strategy focuses more on the solutions offered to consumers.
People think that getting viral somehow during this period would be enough, but that is not enough because you could be known as a bad project if you go wrong, and you need to time it perfectly which is not easy because you do not decide when you are going to go viral.

There are popular singers who went viral for just a song and then gone, it wasn't their time and it wasn't really a good idea to be fair for them, they made money off that one song and then never again. Same with marketing for projects, or anything really, if you go viral at the wrong time, or get famous at the wrong time, everything will be enhanced. Which means, if you are good then good parts will be enhanced too but if you are bad then bad parts will be obvious to everyone.
I understand your perspective, and I want to emphasize again that becoming viral isn't the end all be all. I am aware that everyone wants to achieve that lovely viral note in this era of digital marketing. However, as you've shown, timing is crucial and frequently beyond our control. You've seen it happen to songs, projects, and even memes; if the basis isn't strong, they fall apart

It matters more what people perceive when they look at your project than simply attracting their attention. If you're good, they'll see it, but if you're awful, the bad news gets around. It's magnified, and that instantaneous and extensive amplification occurs in the digital world. As I always say, get ready like you're going to go viral tomorrow. Is the project well-founded? Could your music become a hit? If not, start by addressing that. Because it's difficult to recover from going viral for the wrong reasons


Title: Re: Marketing Strategies in the Digital Age
Post by: Negotiation on November 07, 2023, 01:22:40 PM
A digital marketing professional can easily solve complex problems by using their own creativity and techniques efficiently and provide proper customer service. From this point of view digital marketing profession is more convenient and profitable than AI tools a digital marketing professional basically does the marketing or promotion of a company or brand or a product digitally through online. Nowadays the importance of digital marketing profession is very high all over the world since digital marketing jobs can be done online a large number of people are working in this sector. In today's age all tasks can be done by this technology but digital marketing profession is gaining more importance for personal creativity strategy and experience.


Title: Re: Marketing Strategies in the Digital Age
Post by: jeha2015 on November 07, 2023, 04:30:35 PM
Of course, business actors have different marketing strategies from other entrepreneurs, they have their own way of marketing the goods they produce, but in the digital era it will be even easier for entrepreneurs to promote the goods they produce, to tell about the details of the products they market and this It is very profitable for entrepreneurs to introduce their products to the market so that entrepreneurs can gain profits from sales of the products they market.

Yes, exactly. With a marketing strategy in the digital era like now, the benefits are not only for selling products and making transactions easier, but in the digital era like now it can make it easier for us to introduce products widely using digital media so that service to buyers is also easier and of course affordable. easily. In essence, digital marketing is very necessary for businesses to achieve success by using it as a marketing activity to introduce brands or products and services that use the latest technology.


Title: Re: Marketing Strategies in the Digital Age
Post by: MiauKitchen on November 07, 2023, 05:57:07 PM
The digital era is changing the way we market products and services. In this post, we will discuss important marketing strategies in today's global economy.

Main strategies that can be implemented:
1. Understand Customers: Audience segmentation and data analysis to understand customer needs.
2. Quality Content: Create creative and informative content in various formats.
3. SEO Optimization: Keyword research and quality links.
4. Social Media: Maintain an active presence and use measurable advertising campaigns.
5. Personalization and Interaction: Customized messages and quick responses.

Sustainability and Evaluation:
1. Continuous Adaptation: Prepare yourself to change with trends and technology.
2. Results Measurement: Analyze and evaluate campaigns regularly.

Conclusion:
In the digital era, effective marketing strategies are the key to success in the connected global economy.


Title: Re: Marketing Strategies in the Digital Age
Post by: South Park on November 07, 2023, 08:50:52 PM
Of course, business actors have different marketing strategies from other entrepreneurs, they have their own way of marketing the goods they produce, but in the digital era it will be even easier for entrepreneurs to promote the goods they produce, to tell about the details of the products they market and this It is very profitable for entrepreneurs to introduce their products to the market so that entrepreneurs can gain profits from sales of the products they market.

Yes, exactly. With a marketing strategy in the digital era like now, the benefits are not only for selling products and making transactions easier, but in the digital era like now it can make it easier for us to introduce products widely using digital media so that service to buyers is also easier and of course affordable. easily. In essence, digital marketing is very necessary for businesses to achieve success by using it as a marketing activity to introduce brands or products and services that use the latest technology.
The internet has facilitated advertisers to sell their products to a larger audience that they could not have reached before, however there are also negative consequences, and that is the competition is way more intense as now you are not only competing against local businesses but against the whole world, and when you can buy something from china for just a few dollars with shipping included, this is causing many businesses to be unable to compete against such quality and low prices.


Title: Re: Marketing Strategies in the Digital Age
Post by: gunhell16 on November 07, 2023, 09:21:04 PM
A digital marketing professional can easily solve complex problems by using their own creativity and techniques efficiently and provide proper customer service. From this point of view digital marketing profession is more convenient and profitable than AI tools a digital marketing professional basically does the marketing or promotion of a company or brand or a product digitally through online. Nowadays the importance of digital marketing profession is very high all over the world since digital marketing jobs can be done online a large number of people are working in this sector. In today's age all tasks can be done by this technology but digital marketing profession is gaining more importance for personal creativity strategy and experience.

When it is said digital age in marketing strategies, it is a broad matter, of course. Since the topic is the digital age, that means that in order to reach our target customers, we must have what is called a strong online presence among them, right?

Just like social media marketing, this method is very useful in the era that we are facing today. And the others here have grown their businesses, to be honest. And others use well-known influencers to promote their businesses and attract the followers they already have. That's one reason.


Title: Re: Marketing Strategies in the Digital Age
Post by: boty on November 08, 2023, 12:20:29 AM
When it is said digital age in marketing strategies, it is a broad matter, of course. Since the topic is the digital age, that means that in order to reach our target customers, we must have what is called a strong online presence among them, right?

Just like social media marketing, this method is very useful in the era that we are facing today. And the others here have grown their businesses, to be honest. And others use well-known influencers to promote their businesses and attract the followers they already have. That's one reason.
You are right, of course they have to use the internet network to be able to see advertisements on social media and this method will certainly make it very easy for sellers to introduce the goods they want to sell because now so many people use social media, if they choose to use influencer services famous for promoting a business, of course their followers will follow them because they will easily believe what they say.


Title: Re: Marketing Strategies in the Digital Age
Post by: slapper on November 08, 2023, 02:29:55 AM
A digital marketing professional can easily solve complex problems by using their own creativity and techniques efficiently and provide proper customer service. From this point of view digital marketing profession is more convenient and profitable than AI tools a digital marketing professional basically does the marketing or promotion of a company or brand or a product digitally through online. Nowadays the importance of digital marketing profession is very high all over the world since digital marketing jobs can be done online a large number of people are working in this sector. In today's age all tasks can be done by this technology but digital marketing profession is gaining more importance for personal creativity strategy and experience.
Keeping ethical marketing and the requirements of the client first, I have watched the industry expand and have grown along with it. Working in this field is a duty as well as a lucrative one. As AI technologies become more and more common, they will never be able to fully replace human creativity and ethical considerations. My experience has shown me that the human element - the capacity to relate, sympathise, and interact on a personal level - is the determining factor between campaigns that work and those that fail

One cannot emphasise how important the field of digital marketing is in the modern era. Creating value, fostering connections, and promoting growth via morally sound and innovative methods are more important than merely doing duties. I have consistently stated that creating a difference is more important than merely turning a profit


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 10, 2023, 12:45:29 PM
You are right, of course they have to use the internet network to be able to see advertisements on social media and this method will certainly make it very easy for sellers to introduce the goods they want to sell because now so many people use social media, if they choose to use influencer services famous for promoting a business, of course their followers will follow them because they will easily believe what they say.
Well-known influencers will of course always be used and hired by big companies to promote new products created by the company, because the reason for using famous influencers is also quite clear because of the large number of social media followers the influencers have. Meanwhile, the company itself must also continue to create its own advertisements through any media, including through social media, so that the promotion of their new products can more easily reach everyone in all corners of the world via the internet.


Title: Re: Marketing Strategies in the Digital Age
Post by: Dunamisx on November 10, 2023, 01:09:46 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.


Title: Re: Marketing Strategies in the Digital Age
Post by: Biznesmen on November 10, 2023, 04:05:17 PM
Social media is the new revolution in digital marketing. Even a normal person can influence marketing because social media platforms like YouTube, Instagram, etc. give them power or influence over the marketing process. They are called influencers; they influence their followers not only by what they're doing but also by what they are advertising. It's mostly benefited by small companies, new ventures, etc. Because they can advertise their products at a lower cost, they reach millions of targeted people. Because they can select the influencer based on the product they are selling, both companies and the targeted audience benefit from this, and it creates good employment opportunities.


Title: Re: Marketing Strategies in the Digital Age
Post by: doomloop on November 11, 2023, 07:49:15 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
The most important and useful thing about digital marketing is that it allows advertisers and promoters to have the targeted ads feature which enables them to target a specific audience for their ads and promotions based on the product and service that they are selling so that their ads are only shown to people that are already interested in that product or service which increases the chances of getting more conversions through the ads they are running.

In traditional ways of promoting or advertising products and services, there weren't such things available. A brand or a company could only run TV or radio ads or have their product or service advertised through billboards and stuff and almost everyone would see them whether they are interested in it or not.


Title: Re: Marketing Strategies in the Digital Age
Post by: Essential10 on November 13, 2023, 03:33:21 PM
Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.


Title: Re: Marketing Strategies in the Digital Age
Post by: TimeTeller on November 13, 2023, 10:16:13 PM
Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.

With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.


Title: Re: Marketing Strategies in the Digital Age
Post by: Accardo on November 13, 2023, 10:54:56 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
The most important and useful thing about digital marketing is that it allows advertisers and promoters to have the targeted ads feature which enables them to target a specific audience for their ads and promotions based on the product and service that they are selling so that their ads are only shown to people that are already interested in that product or service which increases the chances of getting more conversions through the ads they are running.

In traditional ways of promoting or advertising products and services, there weren't such things available. A brand or a company could only run TV or radio ads or have their product or service advertised through billboards and stuff and almost everyone would see them whether they are interested in it or not.

Building brands on social media is quite an effective method of reaching out and interacting with customer complaints. Multiple amounts of brands use social media as a tool to build a strong fan base of clients. Which is the best form of marketing these days; community. But, considering social media Ads as the best form of marketing isn't quite true. As this could eat up or cost us lots of money without bringing sales for a long time. Though the ads are great, if the advertisers know how to set up campaigns. In digital marketing I'd recommend link building. Because these links would remain on the website forever, and continue to yield leads, so far the site is still alive. Marketing has never been easy, even during the traditional days of marketing. It gets difficult everyday. Due to the enormous increase in competitors. Our greatest competitor are the bots. That's why social media marketing can be less effective compared to SEO. Bots are all over the social media space and the impressions we get in Ads are mostly them, bots. Hence, while it requires so much time to get leads online, it worth the time spent. What matters is teaching through writing and maintaining consistency. The brand would gradually gain fans and followers. Thereby reducing the amount of money they would have been spending on Ad if they hadn't built a fan base.


Title: Re: Marketing Strategies in the Digital Age
Post by: mvdheuvel1983 on November 13, 2023, 11:44:51 PM
With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.
Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.


Title: Re: Marketing Strategies in the Digital Age
Post by: JeffBrad12 on November 14, 2023, 12:15:15 AM
Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.
what old strategy thats still relevant though I think its just emailing for purpose of marketing other than that I don't think there's any old marketing strategy that still works.
nowadays digital marketing is all about building brand and reputation, i've seen countless project doing exactly that, creating their own unique brand with unique graphic design, then starting to work on it until many people follow their social media accounts and honestly it always works wonder if you ever tried it once.
sometime it might even better than just paying for ads because the followers might be loyal subject for the business. its always like that with newest strategy of marketing.
moreover the fact that newspaper nowadays are already considered obsolete, anyone now starting to just subscribe to some news apps that also present papernews like format. but the advertising in the newspaper still relevant because of this.


Title: Re: Marketing Strategies in the Digital Age
Post by: Oasisman on November 14, 2023, 03:02:08 AM
With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.
Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.

I guess almost everything we have cannot exist alone no matter how mainstream the new ones are, and this includes old and modern way of advertising your product. So, yeah I agree on this one. However, there might be a changes on production for an old way of advertising such as publishing it into newspapers and magazines or anything like that due to the emergence of the internet. We might see fewer companies that is still interested in continuing such strategy, maybe it purely depends on their target market.
Majority of the young people, maybe below the age of 25-30 years old are not into newspapers, so companies who has a target market at these age brackets may simply use the internet to reach them.
Companies who target an older customers  will most certainly continue to use the newspaper advertisement.
Old ways cannot be totally eradicated, especially when it was too successful before the arrival of the modern and mainstream one.


Title: Re: Marketing Strategies in the Digital Age
Post by: arimamib on November 14, 2023, 03:30:18 PM
Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.

With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.

Digital marketing is also an effective way to promote products. Social Media now is something that can reach every segment of society as the market for the products. it can aim a certain society which have best suitability to the products even without needing wide exposure which has high cost for promotion. this is the best marketing way in digital age right now.

This is why marketing has become a high prestige in professional employment. marketing professional can promote products effectively with a low cost to gain the company big advantage in their business.


Title: Re: Marketing Strategies in the Digital Age
Post by: BRINIRHA on November 14, 2023, 03:39:07 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
Social media is currently the platform most visited by people of all ages. From children to even elderly people. So implementing marketing promotions on social media is clearly the most effective. Because on social media we can also set promotional targets based on age (via Facebook services). I have used it for my personal business and it is quite effective. It's just that accuracy is also needed in setting targets and the like. For example, for fast food businesses that can accept delivery orders, the scope of promotion can be reduced to an area that can be reached by delivery couriers. But if we fail to organize this, the money we spend on promotion could be wasted. I experienced this when I first used advertiser services on social media.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 14, 2023, 03:58:16 PM
Digital marketing is also an effective way to promote products. Social Media now is something that can reach every segment of society as the market for the products. it can aim a certain society which have best suitability to the products even without needing wide exposure which has high cost for promotion. this is the best marketing way in digital age right now.
There is a lot of use of social media and other media in the digital era now because it makes it very easy for the owners of all products and can also give rise to more retailers because there are many discounts that can be applied when promotional costs can be cheaper. Now is the time to adapt everything to existing conditions so that business development and product interest can increase in a short time due to the reach of all people and it becomes easier to see any product.

Quote
This is why marketing has become a high prestige in professional employment. marketing professional can promote products effectively with a low cost to gain the company big advantage in their business.
Apart from that, the use of e-commerce applications and marketing applications can also be a mainstay for business people in promoting their products. Because now almost all people find it easier to find every product through marketing and marketplace applications that can be directly connected via social media and often see advertisements on all social media. So it makes it easier for everyone to reach it when they want to get every product they want.


Title: Re: Marketing Strategies in the Digital Age
Post by: South Park on November 15, 2023, 08:55:07 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
Social media is currently the platform most visited by people of all ages. From children to even elderly people. So implementing marketing promotions on social media is clearly the most effective. Because on social media we can also set promotional targets based on age (via Facebook services). I have used it for my personal business and it is quite effective. It's just that accuracy is also needed in setting targets and the like. For example, for fast food businesses that can accept delivery orders, the scope of promotion can be reduced to an area that can be reached by delivery couriers. But if we fail to organize this, the money we spend on promotion could be wasted. I experienced this when I first used advertiser services on social media.
Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.


Title: Re: Marketing Strategies in the Digital Age
Post by: BRINIRHA on November 16, 2023, 01:35:32 AM
Social media is currently the platform most visited by people of all ages. From children to even elderly people. So implementing marketing promotions on social media is clearly the most effective. Because on social media we can also set promotional targets based on age (via Facebook services). I have used it for my personal business and it is quite effective. It's just that accuracy is also needed in setting targets and the like. For example, for fast food businesses that can accept delivery orders, the scope of promotion can be reduced to an area that can be reached by delivery couriers. But if we fail to organize this, the money we spend on promotion could be wasted. I experienced this when I first used advertiser services on social media.
Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.
To be able to make our customers interested in recommending it to their family or friends, of course the most important thing is to maintain the quality of the products we offer. Because in marketing there are also three strategies in product marketing, namely there are those that prioritize quantity (large quantities) but with standard quality, and there are also those that prioritize quality (best quality) and ignore quantity, and finally there are those that prioritize both. But if we talk about making consumers become regular customers. Or long-term marketing targets. So quality is what must be prioritized. Even though the price is expensive, if the quality has been tested, in the end everyone will still be addicted to continuing to buy the product because they like the quality. But if the quality is low at a low price then it might be good for short term sales targets because people will only try and rarely will return because they find out the quality is not good after trying it. So, currently in marketing in online shops I mostly encounter traders who don't prioritize quality. They prefer to sell ordinary products at low prices. But they also do this for quite reasonable reasons. Because bad economic conditions make customers prefer cheap prices to expensive ones. Quality has become secondary in economic conditions that have not improved.


Title: Re: Marketing Strategies in the Digital Age
Post by: Blitzboy on November 16, 2023, 05:06:00 AM
Social media is currently the platform most visited by people of all ages. From children to even elderly people. So implementing marketing promotions on social media is clearly the most effective. Because on social media we can also set promotional targets based on age (via Facebook services). I have used it for my personal business and it is quite effective. It's just that accuracy is also needed in setting targets and the like. For example, for fast food businesses that can accept delivery orders, the scope of promotion can be reduced to an area that can be reached by delivery couriers. But if we fail to organize this, the money we spend on promotion could be wasted. I experienced this when I first used advertiser services on social media.
Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.
To be able to make our customers interested in recommending it to their family or friends, of course the most important thing is to maintain the quality of the products we offer. Because in marketing there are also three strategies in product marketing, namely there are those that prioritize quantity (large quantities) but with standard quality, and there are also those that prioritize quality (best quality) and ignore quantity, and finally there are those that prioritize both. But if we talk about making consumers become regular customers. Or long-term marketing targets. So quality is what must be prioritized. Even though the price is expensive, if the quality has been tested, in the end everyone will still be addicted to continuing to buy the product because they like the quality. But if the quality is low at a low price then it might be good for short term sales targets because people will only try and rarely will return because they find out the quality is not good after trying it. So, currently in marketing in online shops I mostly encounter traders who don't prioritize quality. They prefer to sell ordinary products at low prices. But they also do this for quite reasonable reasons. Because bad economic conditions make customers prefer cheap prices to expensive ones. Quality has become secondary in economic conditions that have not improved.
Prioritizing quality builds consumer loyalty and brand reputation. Economic pressures have led to a trend toward low pricing over good quality in today's market, especially online. Short-term sales rather than long-term consumer connections are its goal. Why not break this pattern?

Could we use technology to personalize shopping and boost value? AI can offer products based on user preferences or past purchases. Its about unique, high-quality experiences. Even in hard times, people prioritize pricing, experience, and quality. While retaining high-quality products, why not improve the buying experience? This method could balance quality and quantity, creating devoted customers who respect the product and experience.


Title: Re: Marketing Strategies in the Digital Age
Post by: icalical on November 16, 2023, 08:23:47 AM
OP mentioned all kinds of media advertisement that benefiting from technology, all the platforms and method of advertising, but I think OP is forgetting one of the most beneficial part of technology that helps marketing a lot. Data collection, especially with the raise of social media, Data Collection and Analysis has helped advertiser get more targeted audience for their ads, and customer get more suitable ads for them. Even though people were divided between the use of data collection for marketing advertisement, but we should agree that data collection has huge evolution on the behavior of advertisement and marketing.


Title: Re: Marketing Strategies in the Digital Age
Post by: barisbilgili on November 16, 2023, 07:47:01 PM
Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.
Having a product that attracts a lot of customers' attention and it will also be easier for us to introduce it to our closest friends to recommend the product we have, when we spend capital to advertise the product we have will certainly be very beneficial for marketing the product we have, other people will know about it. and we can get profits from the products we advertise.


Title: Re: Marketing Strategies in the Digital Age
Post by: electronicash on November 16, 2023, 08:01:12 PM
Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.
Having a product that attracts a lot of customers' attention and it will also be easier for us to introduce it to our closest friends to recommend the product we have, when we spend capital to advertise the product we have will certainly be very beneficial for marketing the product we have, other people will know about it. and we can get profits from the products we advertise.

word of mouth works well all the time even in the digital age. but even so, your product or your company will not last if your competitors are sneaky enough to ruin the reputation. social media spreads the word faster when one fake client complains about your product.

you can notice this in the casinos who are accused of scamming or cheating, one user can just claim even without evidence. the digital age is very different. and the strategy of companies online is getting harsher.



Title: Re: Marketing Strategies in the Digital Age
Post by: JunaidAzizi on November 16, 2023, 08:58:53 PM
The marketing strategy was changing from time to time for better approaches. In the earlier times when people were fewer, there was not that much technology and the means were limited companies used newspapers for their advertising. After some time when people get advanced and live in different areas, they use the radio to approach them and ask about their products. Slowly and gradually the number of people increased then TV was used but one thing should be noticed is that at that time there was not that much high competition among the companies but now the world is changing and the population has increased. So to approach first to the consumers they use many marketing strategies just to take the attention of people. Some use robots for their advertisements and some launch giveaways, companies do buy one get one free offers. These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.


Title: Re: Marketing Strategies in the Digital Age
Post by: CryptopreneurBrainboss on November 17, 2023, 03:30:15 PM
Conclusion:
In the digital era, effective marketing strategies are the key to success in the connected global economy.

Nowadays it isn't about having the best products that makes you successful but having the best marketing strategy that makes you successful. This is happening in all the industry around us including the crypto industry because when you look at the project getting the most attention from investors, they're not the best when you talk about their technology at the areas they're operating in but because they have more funds in marketing they reach a wider audiences and in return get more patronage from them. Memecoins are makings a wave in the market because of the kind of marketing that they're doing and they're getting investors every day. If you want your project to become successful in the digital age, you have to focus your attention on marketing excessively but that shouldn't be your only focus as what put your project ahead of others is also having a good product and not ignoring the quality of the service that you're offering or product that you're selling.

These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.

The internet changed everything and I believed that's the best invention mankind has gotten next to Bitcoin and Bitcoin owes its existence to the internet too. The internet changed the way we go about advertising as with the internet you can reach a variety of potential customers which is something the other means you mentioned of advertising wasn't able to achieve. Any business that isn't utilizing the online means of promotions are losing out. To make your business successful you need online presence as people would judge the success of your business from your online audience and that'll determine if they'll patronized you or choose a competitor that's doing something (online) that you aren't doing.


Title: Re: Marketing Strategies in the Digital Age
Post by: knowngunman on November 17, 2023, 03:59:02 PM
  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.

The pay on delivery system you mentioned in your post could actually be a good way because it would give the customer the opportunity to inspect the product and make sure it's as described before paying for it. It could also help to eliminate many of the common scams that occur in the pay before delivery system such as receiving a different product than what was advertised or not receiving the product at all.

However, the challenges here is that there could be a risk of fraud if the customer receives the product but does not make the payment. We have seen or heard about such cases in numerous occasions where the delivery guy is being beaten or some times kidnapped and the property seized from them forcefully. All these are at disadvantage of the company and the customer is less affected. I think there is still no balance of risk in either of the services.


Title: Re: Marketing Strategies in the Digital Age
Post by: taufik123 on November 17, 2023, 04:32:35 PM
-snip-
The internet changed everything and I believed that's the best invention mankind has gotten next to Bitcoin and Bitcoin owes its existence to the internet too. The internet changed the way we go about advertising as with the internet you can reach a variety of potential customers which is something the other means you mentioned of advertising wasn't able to achieve. Any business that isn't utilizing the online means of promotions are losing out. To make your business successful you need online presence as people would judge the success of your business from your online audience and that'll determine if they'll patronized you or choose a competitor that's doing something (online) that you aren't doing.
The impact of the internet is huge and it is indeed the best and most useful invention for mankind in today's digital age.
Looking at how the internet is growing around the world, it continues to grow rapidly.
There are more users every year, As everyone now has a Smartphone to connect to the internet and has access to many social media,
it is easy to do 2-way communication and even very easy to market anything through the internet.

Data (Trends) of Internet and Social Media Users in 2023 in the World

The figure below shows the data and trends of internet and social media users in 2023 around the world:

https://www.talkimg.com/images/2023/11/17/FTI5c.png (https://www.talkimg.com/image/FTI5c)
- Total Population: 8.01 billion (up 67 million or 0.8.% from 2022).
- Connected mobile devices: 8.46 billion (up 180 million or 2.2% from 2022).
- Internet users: 5.16 billion (up 98 million or 1.9% from 2022).
- Active Social Media Users: 4.76 billion (up 137 million or 3% from 2022).
https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/



Any business that isn't utilizing the online means of promotions are losing out
And businesses that do not utilize the internet will indeed lose money and not get a wide enough audience.
Like what happened in my country.
Offline markets are inferior to online markets which results in offline markets not being in demand, this backfires and many offline market traders protest.
Problems like this should be solved with education on how to use the Internet for marketing and increasing sales.

Video platforms such as TikTok have experienced a very fast surge in sales media which is quite good and even now has to be stopped for several reasons and violations.
However, there will be new regulations on how to apply video platforms for sales marketing.

The digital era really must be utilized well.
If who is left behind then they will not develop.


Title: Re: Marketing Strategies in the Digital Age
Post by: o48o on November 17, 2023, 05:28:00 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.

Except from the user point of view. Especially when it comes to cryptos. I have seem handful of actual cryptocurrency advertisements, or exchange adverisements, while being flooded with scams..

Also i wouldn't click any advertisement link i get from social media, or via any platform that shows ads. No matter what the crypto opportunity it is.
Changes are it contains a fake site and a wallet drainer. Any serious project would know typosquatting and duplicate sites are a problem, and i sort of hope they would advertising in social media, because this shouldn't be a thing that might be legit. People should find the official login link via google.


Title: Re: Marketing Strategies in the Digital Age
Post by: Lorence.xD on November 17, 2023, 05:45:30 PM
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.

Except from the user point of view. Especially when it comes to cryptos. I have seem handful of actual cryptocurrency advertisements, or exchange adverisements, while being flooded with scams..

Also i wouldn't click any advertisement link i get from social media, or via any platform that shows ads. No matter what the crypto opportunity it is.
Changes are it contains a fake site and a wallet drainer. Any serious project would know typosquatting and duplicate sites are a problem, and i sort of hope they would advertising in social media, because this shouldn't be a thing that might be legit. People should find the official login link via google.

You have a point, as they take advantage of the internet as their market strategy for introducing their products, or into cryptos like their coins and tokens, scammers also do the same, they even literally copied your way advertisements that could clickbait users to open a new link that could be harmful to your private accounts which could be a drainer.
I think making links and clickable ads would be not a good idea. My experience here in the crypto industry with their advertisement (from Twitter). Even a legit site that is made by a legit team, they are still prone to scams, which is also their fault cause their site is not that secured. If you are going to make a platform with users putting their funds, at least make it secure. You really need to exert effort by having a trademark where users could identify fake sites, plus easy to search in browsing app websites than links.


Title: Re: Marketing Strategies in the Digital Age
Post by: Gozie51 on November 17, 2023, 08:43:50 PM

word of mouth works well all the time even in the digital age. but even so, your product or your company will not last if your competitors are sneaky enough to ruin the reputation. social media spreads the word faster when one fake client complains about your product.

you can notice this in the casinos who are accused of scamming or cheating, one user can just claim even without evidence. the digital age is very different. and the strategy of companies online is getting harsher.


I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 17, 2023, 08:48:52 PM
I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.
I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.


Title: Re: Marketing Strategies in the Digital Age
Post by: Jchris50 on November 18, 2023, 01:29:16 PM
Even at that time, local way of Marketing was existing, radio and TV stations have been on existence for decades therefore technology methods of advertisement is new to the space. And the most recent ones for technology advertisement are the Robot, Social Media marketplaces and this forum. But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..


Yes things have been easier in the marketplace with the help of technology


Title: Re: Marketing Strategies in the Digital Age
Post by: lixer on November 18, 2023, 01:36:24 PM
The marketing strategy was changing from time to time for better approaches. In the earlier times when people were fewer, there was not that much technology and the means were limited companies used newspapers for their advertising. After some time when people get advanced and live in different areas, they use the radio to approach them and ask about their products. Slowly and gradually the number of people increased then TV was used but one thing should be noticed is that at that time there was not that much high competition among the companies but now the world is changing and the population has increased. So to approach first to the consumers they use many marketing strategies just to take the attention of people. Some use robots for their advertisements and some launch giveaways, companies do buy one get one free offers. These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.
Promotion or marketing has become extremely easy in the era we are living in, especially with the internet since every consumer is available online these days which has made it easy for advertisers to reach them and promote their products and services. It's also easier for consumers to find and reach sellers and service providers online, without having to go anywhere or look for what they need as they now can get it at their doorstep with just a message or a call.

It has never been this easy for people to do business, these days, someone who wants to run an e-commerce platform, can do it extremely easily by just creating the store and then using online means to promote their store or the products they are selling and their business starts earning them revenue.


Title: Re: Marketing Strategies in the Digital Age
Post by: terrific on November 18, 2023, 01:43:42 PM
Yes things have been easier in the marketplace with the help of technology
And with technology, especially on the digital age. A lot of marketing strategies need to be updated that's being done by the marketers.
It's because the algorithm changes from these platforms where they are marketing. I am sure that most of them that does this for a living is aware of that.
They need to be updated at all times if there have been changes made by the platforms and with the techniques that they've been doing to promote and market companies and products.


Title: Re: Marketing Strategies in the Digital Age
Post by: D ltr on November 18, 2023, 03:04:33 PM
In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,


Title: Re: Marketing Strategies in the Digital Age
Post by: tygeade on November 19, 2023, 03:19:05 AM
Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
As a marketing strategy, the old style of "there is no good or bad marketing" or something doesn't work anymore. We are in the "cancel" culture world, so we need to be careful, if you end up doing something that pisses one side off, you could be liked by the other side, if you get the like of the other side then this time this side hates you, basically you need to make sure that you are just in the middle and not siding with anyone. That means you are going to work harder, because if you side with one of the groups then you could get a lot of sales from that group, but if you end up siding with nobody, you are not going to get love from anyone and you need to work harder.

Some prefer to be marginal, be hardcore leftist company/product/project/token whatever, and get easier results, or hardcore right wing and get attention and love. This is easy short term deal, but not long term good results.


Title: Re: Marketing Strategies in the Digital Age
Post by: Youngkhngdiddy on November 19, 2023, 03:24:42 PM
In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,
   The innovation of technology has impacts in diverse areas of the world's economy. In marketing, digital systems and methods have been put in place to make buying and selling or business transaction much more easier and faster. Now even with these developments, there are still disadvantages and even issues that may arise in the process. And these issues needs to be solved before it's benefits are felt.
   Today, it's a fact that there's a social media means of marketing and making products a lot more accessible, there and then we welcome online vendors and online sales. Although not every market personnel is acquainted with online form of marketing, now the impact to ne made is enlightening the naives on the processes to be followed, the benefits and the precautionary measures. Some may say online isn't the real deal but to be frank, a time would come that there'd be little or no offline means of marketing, it's not about following trends, it's just a form of business upgrade with respect to the current world situation.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 21, 2023, 08:37:20 AM
In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

This request made by offline/traditional traders will not be able to be carried out by the government if they ask for all online trading platforms to be closed, because every online trading platform also pays taxes and follows every rule given by the government. So for now there are still many marketplaces and other online trading platforms that are still running as usual. And offline/traditional traders should be more aware of this so that they can adapt to today's times and try to make innovations in the way they trade so that they are not less competitive with other online traders.

Apart from that, nowadays there are more traders than buyers so that every trader is really required to make good innovations, both in marketing their products and in making the product packaging itself. And apart from that, other competition such as product quality also needs to be taken into account and considered well enough so that each trader can compete fairly healthily in the long term. Because I have also often seen offline/traditional traders go out of business due to not being able to compete with today's online traders.


Title: Re: Marketing Strategies in the Digital Age
Post by: Accardo on November 21, 2023, 09:13:47 AM
In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

This is actually, my first time reading about such thing, did it actually happen in your region or you're predicting it. Because most local traders are beginning to take their business online; Instagram and Facebook. The issue delaying their decision in joining the ongoing competition in the online marketplace is, the local traders don't know where to begin. How to get a marketer, set an advert and build a social media page. These things still are not clear to them. Because if they understood that the online trading is the reason they're not making enough sales. Nothing would have been a barrier, other than getting started. And online marketers don't scout offline for local stores. As they think that such business men would decline their offers. Or maybe not comply to what they don't understand. But, if online marketers get sales people that'll visit local businesses and share with them the magic associated with online marketing. They'll definitely get an appointment. Another problem that can make such local traders to resist digital marketing, is the slow return on investment. After paying the digital marketers they'll be expecting a fast return. Therefore, it'll be appropriate for the marketers to teach them about the wax and wane nature of online sales. Before letting them pay in the first instance. Promoting a business requires enough time than money. The enormous time it requires to build an unswerving online presence in the digital world, is the reason traditional traders are not innovative in consistent promotion of their goods and service. Rather, staying completely offline, feels conducive to them.



Title: Re: Marketing Strategies in the Digital Age
Post by: ndutndut on November 21, 2023, 02:53:40 PM
I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.
I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.
In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.

In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.


Title: Re: Marketing Strategies in the Digital Age
Post by: Aanuoluwatofunmi on November 21, 2023, 03:20:55 PM
I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.
I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.
In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.

In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.

Most of us will often complained that we are having a poor business performance while we do nothing to make sure that we see beyond what we have expected from the business, you could realize this from some people taking a business marketing strategy to their next step in action for better performance of their enterprise, while some are doing nothing to help boost their business, so we can't compare the rate of how they both felt, the ideology is about making extra efforts in taking our business to the next level.


Title: Re: Marketing Strategies in the Digital Age
Post by: siniminomorocomunisakito on November 22, 2023, 08:17:54 AM
So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

Yes. COD on one of the trading platforms that provides this menu. Indeed, providers are competing to promote goods while providing convenience in delivery. I think there will be an initiative from the community for that, just as if they knew that investing in BTC has big opportunities in the future and time will tell for sure.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 23, 2023, 07:08:36 AM
In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.
This is indeed quite reasonable and quite normal to happen, especially in this day and age, the level of business competition is always greater. And those who like to bring down other people's businesses, this can also be a sign that that person is at the bottom and their business opponent has grown upwards so they can be more advanced than them.

Quote
In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.
Sometimes a business that has developed and is proven in terms of quality and taste will not be easily brought down by any opponent now, because the person trying to bring down someone else's business is no better than the one he brought down. So those who want to bring down other people's businesses also need harder efforts at this time, especially since every business owner who has developed continues to prove the quality and taste that his customers really desire and this will not make his customers run to the next competitor.


Most of us will often complained that we are having a poor business performance while we do nothing to make sure that we see beyond what we have expected from the business, you could realize this from some people taking a business marketing strategy to their next step in action for better performance of their enterprise, while some are doing nothing to help boost their business, so we can't compare the rate of how they both felt, the ideology is about making extra efforts in taking our business to the next level.
Extra effort for the progress of any business is always needed by every business owner, because it can also help him achieve better development in his own business. Moreover, nowadays there are many business competitors who continue to carry out promotions and discounts at certain moments to attract more other people's customers to them, so every extra effort must always be made every month to show updates and the seriousness of the company in developing new products and old products that are already known by many people.


Title: Re: Marketing Strategies in the Digital Age
Post by: Mame89 on November 23, 2023, 12:36:07 PM
This is indeed quite reasonable and quite normal to happen, especially in this day and age, the level of business competition is always greater. And those who like to bring down other people's businesses, this can also be a sign that that person is at the bottom and their business opponent has grown upwards so they can be more advanced than them.
So I wonder what happens when Israeli products are echoed by the world community on social media by covering all Israeli products, including the negative side of the development of the current digital era? Is this normal for using marketing in today's digital era?

Quote
Sometimes a business that has developed and is proven in terms of quality and taste will not be easily brought down by any opponent now, because the person trying to bring down someone else's business is no better than the one he brought down. So those who want to bring down other people's businesses also need harder efforts at this time, especially since every business owner who has developed continues to prove the quality and taste that his customers really desire and this will not make his customers run to the next competitor.
Yes, exactly. If a business has developed, it is not easy to be brought down by its competitors, especially in business, we do not run our own business, which of course requires a team, in business we also have to make products that customers want, not because we want to satisfy our own ego, we can solve customer problems. in this way it feels difficult for other people to want to bring down our business. The most important thing is that the product is market fit / market needs, listening to customer complaints so that they can be an inspiration for the future, and having a solid team.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 24, 2023, 08:43:34 PM
So I wonder what happens when Israeli products are echoed by the world community on social media by covering all Israeli products, including the negative side of the development of the current digital era? Is this normal for using marketing in today's digital era?
It all depends on his intentions, if his intentions are for negative things so that the product goes bankrupt and the company's shares collapse due to investors withdrawing their funds from there. I think this is a little unnatural because it has created unhealthy competition, because healthy competition is promoting products without bringing down other people's products for any reason. And I also won't relate this to war or anything, apart from just being a way of promoting products.


Title: Re: Marketing Strategies in the Digital Age
Post by: tygeade on November 25, 2023, 08:54:32 AM
If a business has developed, it is not easy to be brought down by its competitors, especially in business, we do not run our own business, which of course requires a team, in business we also have to make products that customers want, not because we want to satisfy our own ego, we can solve customer problems. in this way it feels difficult for other people to want to bring down our business. The most important thing is that the product is market fit / market needs, listening to customer complaints so that they can be an inspiration for the future, and having a solid team.
I feel like innovation is quite important, without innovation you are not going to get better. Even at something as incredibly difficult as medical world, when there is a drug that treats a sickness, usually people do not find all that much money to be made and do not go against it, there is really not that many reasons to develop a new drug because you already have one, but yet, we still see competition between them, there isn't just a single flu drug, there isn't a single vaccination, not a single anti-depressant, all these companies still end up building new stuff just to make sure they can get a market share.

Look at google, they already have most of the market share right? Does that mean there should never be any more search engine? Of course there are still many.


Title: Re: Marketing Strategies in the Digital Age
Post by: Aanuoluwatofunmi on November 25, 2023, 09:43:26 AM
In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,
   The innovation of technology has impacts in diverse areas of the world's economy. In marketing, digital systems and methods have been put in place to make buying and selling or business transaction much more easier and faster. Now even with these developments, there are still disadvantages and even issues that may arise in the process. And these issues needs to be solved before it's benefits are felt.
   Today, it's a fact that there's a social media means of marketing and making products a lot more accessible, there and then we welcome online vendors and online sales. Although not every market personnel is acquainted with online form of marketing, now the impact to ne made is enlightening the naives on the processes to be followed, the benefits and the precautionary measures. Some may say online isn't the real deal but to be frank, a time would come that there'd be little or no offline means of marketing, it's not about following trends, it's just a form of business upgrade with respect to the current world situation.

There's much to say of technology development and technology advancement that have enhanced the market strategies many reputation businesses and organizations do to promote their services forward to the next push, we also have to assess each business base on the best and most fitted marketing strategy to adopt for them, some are good and effective at a particular means of marketing than others, we also have to consider the targeted audience, this will help us take more effective measures to how we should reach our targets.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on November 28, 2023, 03:18:03 PM
There's much to say of technology development and technology advancement that have enhanced the market strategies many reputation businesses and organizations do to promote their services forward to the next push, we also have to assess each business base on the best and most fitted marketing strategy to adopt for them, some are good and effective at a particular means of marketing than others, we also have to consider the targeted audience, this will help us take more effective measures to how we should reach our targets.
Considering a particular target audience can also be said to be quite appropriate and very good because it is also part of the current strategy of business people by promoting certain products that may not be accessible to ordinary people. Now there are many companies that release new products every year by making a difference between special editions and regular editions so that the marketing and promotion will also be very different and even companies will take a clearer approach when they want to target a certain audience to introduce their new product.


Title: Re: Marketing Strategies in the Digital Age
Post by: sekalitas on April 04, 2024, 06:18:24 AM
    In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:
  • Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
         And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
    Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
  • Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
  • the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)
 Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
[/list]

You're right, digitalization has been a huge help, especially in marketing. It's easier than ever to start an online business or marketing campaign – all you need is an internet connection, a device, and some good ideas. However, with technological advancements, scammers are also becoming more sophisticated, particularly with the help of AI. This makes it increasingly difficult to distinguish between scams and legitimate offers.

I want to add a little bit more , in this era, we truly need to learn how to differentiate between hoaxes and genuine information. There's a lot of information out there and it can be overwhelming.


Title: Re: Marketing Strategies in the Digital Age
Post by: Youngkhngdiddy on April 04, 2024, 12:08:31 PM
Totally, social media's been a game-changer for getting the word out on crypto projects. Places like Twitter, Reddit, and TikTok are where it's at. They let crypto folks talk directly to their audience, which is pretty cool because it builds a community vibe.

For example, a new crypto thing can kick off with some buzz on Twitter, get into the nitty-gritty on Reddit, and throw in some fun explainers on TikTok. This mix doesn't just spread the word; it gets people excited and involved, which is super important for these projects.
  Having an effective communication channel is the best long and short-term strategy and is fundamental for a profitable business. A direct communication bridge between you and the customer creates various income opportunities while expanding the client base with regular purchases. Despite the effectiveness of traditional digital marketing channels like social media ads, affiliate, and SEO, email marketing channel stands out for cost-effectiveness and quick results. Effective email marketing is the most cost-effective and straightforward method for consistent earnings. For every $1 you spend on email marketing, you can expect an average return of $42. However, email marketing experience, cost, and effectiveness vary, mainly due to the email marketing platform provider and strategies used. Choosing the right email marketing provider is complicated. The objective research is complex due to common biases on popular round-up lists and massive marketing campaigns by industry whales.
  Ideally, you would be looking to foster a community of like-minded people who are wanting to be a part of your journey. Once you have the reach you can easily create a marketing funnel to tap into the potential. You have to understand that not everyone is looking to directly buy the product from you, most potential buyers are merely looking for information or browsing. Work on building a value system that creates a loyal customer base who would be willing to make purchases again or recommend your product which is the best form of marketing out there.


Title: Re: Marketing Strategies in the Digital Age
Post by: |MINER| on April 04, 2024, 12:52:37 PM
The present era has made people's lives easier.  People's life has become easy and beautiful due to the influence of digital age.  Due to digital marketing, we can now buy products from home and abroad and even cross for daily needs.  Also can pay online.  These are the blessings of the digital age.  Bitcoin has made our life easier.  We now accept bitcoin payments on almost all sites.  It is a great blessing of a digital age for us.


Title: Re: Marketing Strategies in the Digital Age
Post by: Volimack on April 05, 2024, 12:12:04 AM
So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

Yes. COD on one of the trading platforms that provides this menu. Indeed, providers are competing to promote goods while providing convenience in delivery. I think there will be an initiative from the community for that, just as if they knew that investing in BTC has big opportunities in the future and time will tell for sure.
Yeah in the age of digitalization knowing everything in advance is a little easier. In connecting business and economy related to industry and education alliances with the great future opportunities of bitcoin every educational institution especially in higher education sector is giving practical knowledge by setting up incubators. If economic transactions are speeding up considering the overall welfare of the country in savings and investment management.


Title: Re: Marketing Strategies in the Digital Age
Post by: Reatim on April 05, 2024, 02:29:36 PM
It's easier than ever to start an online business or marketing campaign – all you need is an internet connection, a device, and some good ideas.

Nowadays, the best kind of promotion would be being posted.

Content creators and social media influencers have never been so in demand. They literally are being paid just to mention a brand name and say a few good things about it. They now have almost as much endorsements as actual celebrities that appear on television.

Quote
However, with technological advancements, scammers are also becoming more sophisticated, particularly with the help of AI. This makes it increasingly difficult to distinguish between scams and legitimate offers.

This is why we should be very responsible and careful when interacting with any kind of information that we see on the internet. Always double check if it is real.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on April 05, 2024, 03:13:25 PM
Yeah in the age of digitalization knowing everything in advance is a little easier. In connecting business and economy related to industry and education alliances with the great future opportunities of bitcoin every educational institution especially in higher education sector is giving practical knowledge by setting up incubators. If economic transactions are speeding up considering the overall welfare of the country in savings and investment management.
In this current era, it is only necessary for each person to have a high desire to seek income and knowledge to support a greater income for each of us. Because making it easy for everyone to access the internet and applying what we have read on many websites is the first key for everyone besides continuing to build interactions with others through the environment around us. Now Bitcoin has opened the eyes of many people from various circles so that many people are using it to gain personal and other prosperity because investing in Bitcoin has become very important now.


Title: Re: Marketing Strategies in the Digital Age
Post by: fullhdpixel on April 06, 2024, 08:14:03 PM
Yeah in the age of digitalization knowing everything in advance is a little easier. In connecting business and economy related to industry and education alliances with the great future opportunities of bitcoin every educational institution especially in higher education sector is giving practical knowledge by setting up incubators. If economic transactions are speeding up considering the overall welfare of the country in savings and investment management.
In this current era, it is only necessary for each person to have a high desire to seek income and knowledge to support a greater income for each of us. Because making it easy for everyone to access the internet and applying what we have read on many websites is the first key for everyone besides continuing to build interactions with others through the environment around us. Now Bitcoin has opened the eyes of many people from various circles so that many people are using it to gain personal and other prosperity because investing in Bitcoin has become very important now.
Investing into bitcoin is definitely a thing that many people are doing without a doubt. It's not an easy thing to handle, but we are talking about something that may take a bit of time to get there, and we are dealing with something that could benefit everyone.

I personally believe that the best thing we could do at this moment would be just focusing on what we can do, and if we can do something like that to make it better, then we are going to be fine. Not a lot of people invests though, they know about it but they do not have the money for it, so what do they do? They end up investing into something that could make some more money, their time. If you offer your time, you can find many projects to make money from.


Title: Re: Marketing Strategies in the Digital Age
Post by: WillyAp on April 07, 2024, 12:49:24 PM
Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.

Letting a bot do your work is the biggest mistake you can fall for.
These bots do not answer, they hardly understand a question. And chat in websites is greatly exaggerated. Hardly anyone goes for that.  AI does not make it more attractive more the contrary. Where I encounter AI bots they fail to understand, sure its their handler.   


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on April 07, 2024, 04:59:28 PM
Investing into bitcoin is definitely a thing that many people are doing without a doubt. It's not an easy thing to handle, but we are talking about something that may take a bit of time to get there, and we are dealing with something that could benefit everyone.
Something useful really needs to be faced because that is how everyone can see the process and receive what they want through their own efforts. Because without investment, whether in Bitcoin or other things, profits through the expected value of assets in the future are also very difficult, so investment has become important now for everyone to continue to do in assets that can provide benefits for us. For example, with Bitcoin, although each person will also adjust their time and abilities in doing this.

Quote
I personally believe that the best thing we could do at this moment would be just focusing on what we can do, and if we can do something like that to make it better, then we are going to be fine. Not a lot of people invests though, they know about it but they do not have the money for it, so what do they do? They end up investing into something that could make some more money, their time. If you offer your time, you can find many projects to make money from.
An investment in time can also be good if it is used on good projects over the long term. Because time is also part of the capital that many people have, this must also be utilized well enough if someone still doesn't have a lot of money for immediate investment capital. And I think this is also a very good option and point for everyone because it can also encourage everyone to keep moving and not maintain the feeling of laziness which is usually a disease in life.


Title: Re: Marketing Strategies in the Digital Age
Post by: harapan on April 08, 2024, 04:49:47 AM
A digital marketing strategy is an online channel or method,used to establish and promote business in order to achieve certain marketing strategies.It is another way of reaching out to customers by creating an online presence for your business.

Social media have enhanced a smooth running of business in this era,gradually reaching out to millions of customers.All these ideas were not existing in the late 1990s.Ideas like social media advertising,paid Ads,business branding e.t.c.All these are important tools for implementing a good business transformation.

So many business owners and entrepreneur have executed this strategy;its  a digital age as we all know,marketing officials or enthusiasts should consider how to change their strategies,improve the role of marketing and adopt emerging technological tools to integrate with the Internet at all cost.

This link to the book by Milton kotler can render help to anyone who's interested!
https://www.google.com/url?q=https://www.amazon.com/Marketing-Strategy-Digital-Age-Strategies/dp/9811216975&sa=U&ved=2ahUKEwi8_IrV4bGFAxVqVUEAHT_JBVkQFnoECAkQAg&usg=AOvVaw1EJ-hr2v_GpGry28IzU34


Title: Re: Marketing Strategies in the Digital Age
Post by: khiholangkang on April 08, 2024, 07:38:15 AM
Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.

Letting a bot do your work is the biggest mistake you can fall for.
These bots do not answer, they hardly understand a question. And chat in websites is greatly exaggerated. Hardly anyone goes for that.  AI does not make it more attractive more the contrary. Where I encounter AI bots they fail to understand, sure its their handler.   
Bots that are used to answer questions to consumers in market place accounts do have limitations and not all of them can answer if it is not about basic things about the product that we have inputted data and we entered into the program, they will not answer correctly as a whole. I often ask questions to shops in the market place about the products they sell and I ask questions that I want to know but the bot does not answer properly.

Whether or not it is effective to help marketing depends on the scope of the bot because it is not open source like other AI that has larger data compared to bots like that, marketing in the digital era is quite broad and we can basically use many things to support the market that suits our target with the many social media that offer advertising services on their platforms it is much easier.


Title: Re: Marketing Strategies in the Digital Age
Post by: poodle63 on April 08, 2024, 08:53:23 AM
Bots that are used to answer questions to consumers in market place accounts do have limitations and not all of them can answer if it is not about basic things about the product that we have inputted data and we entered into the program, they will not answer correctly as a whole. I often ask questions to shops in the market place about the products they sell and I ask questions that I want to know but the bot does not answer properly.

Whether or not it is effective to help marketing depends on the scope of the bot because it is not open source like other AI that has larger data compared to bots like that, marketing in the digital era is quite broad and we can basically use many things to support the market that suits our target with the many social media that offer advertising services on their platforms it is much easier.
talking about these chatbots with that gets integrated with AI to be honest still too early, yes they have limitation but it mainly due to limited resources supplied to them anyway, eventually it will reach to the point where it knowledgeable enough to answer most of the question, remember that as you asked whatever thing to them they also use that data to further learn and improve their model, moreover more parameters are supplied to these newest LLM models so i'm expecting there to be significant improvement, but yes maybe due to these AI chatbots still in early phase it might not be suited for you to use for commercial, real customer support is still necessary since we are talking about brand reputation here.
regardless though having AI to help navigating around amazon for example to find the stuff that exactly suits our needs might be great though speaking from experience and it could help stay in the platform for any customer.
after all these digital age marketing is all about building brands and smooth UI/UX experience for customers, so these AI can still helps.
personally I think its effective marketing, when all the human customer support are offline these bots can be deployed for backups.


Title: Re: Marketing Strategies in the Digital Age
Post by: Synchronice on April 08, 2024, 12:35:26 PM
Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.


Title: Re: Marketing Strategies in the Digital Age
Post by: WillyAp on April 08, 2024, 01:11:57 PM
Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement.

Not true as it works only of limited categories.
If you just wish to count visitors it is correct though but generate sales you need often more than that.


Title: Re: Marketing Strategies in the Digital Age
Post by: Miles2006 on April 08, 2024, 01:39:26 PM
Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.

Letting a bot do your work is the biggest mistake you can fall for.
These bots do not answer, they hardly understand a question. And chat in websites is greatly exaggerated. Hardly anyone goes for that.  AI does not make it more attractive more the contrary. Where I encounter AI bots they fail to understand, sure its their handler.   
Not all bots will carry out same activity, the creation of bots look amazing and there's nothing wrong using a bot to market your product. If bots should start answering questions then they're programmed for such task. Op is referring to the modern age marketing strategy and I have seen interactive bots on net, in a case like this the competitor allows the bot to do the talking like being stress free, bots like this attract customers and help in terms of marketing goods. It's obvious a lot of marketers benefit in the digital age so I see robot as a means of marketing products, it's time for former age marketers to accept the fact and embrace the truth and be partaker of the digital age


Title: Re: Marketing Strategies in the Digital Age
Post by: lizarder on April 08, 2024, 02:04:12 PM
  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.  
Technology should be able to provide convenience for anyone who uses it and technology makes it easier for sellers to reach buyers who feel they will be cheated with the goods they buy. Pay on delivery is becoming more popular nowadays and buyers no longer need to come to the store to buy goods. The problem has an impact on traditional sales so that they will be increasingly left behind if they do not take advantage of existing technology. My country banned one of the online purchasing platforms before, although now the regulation has been revised and allows it again. Because many traditional traders have had to close their shops because they cannot compete with the existing purchasing system as it is now.

Not to mention the prices of goods sold on these platforms are so cheap that they kill traditional sales businesses. However, the level of fraud is not completely eliminated because if the buyer is not deceived by the seller then on the contrary the seller is deceived by the buyer. I mean there are times when the buyer doesn't want to accept the order so the delivery person is forced to send the item to the owner. The reasons can be various, because it doesn't match the order and so on.


Title: Re: Marketing Strategies in the Digital Age
Post by: Casdinyard on April 08, 2024, 02:29:07 PM
Marketing's a little weird nowadays, and this is due to the fact that it's become so specific and targeted nowadays that marketing, specifically in the advertisements industry. Things are getting weirder and weirder because of the meme and weirdcore culture, but at the end of the day, whatever works I guess! Influencer marketing is also a pretty effective approach, cheaper and at times reliable as well since these people already got themselves a pretty solid fan bases compared to celebrities who most of the time are ridden with polarizing fan bases. Although as time goes by things are becoming even more dire for the influencer marketing industry since the average joe find these influencers even less and lesser trustworthy, given the fact that the public's already made aware of just how much money these guys make from endorsement and from adsense and the lengths that some of them go to just to get that bag. Memes are becoming more and more mainstream thanks to short-form content made evident by the fact that even large-scale companies which built this "serious no bullshit" atmosphere around them's starting to  post ads riddled with memes and weird shit. We're living in very absurd times.


Title: Re: Marketing Strategies in the Digital Age
Post by: AYOBA on April 08, 2024, 03:15:03 PM
It's great for any businessperson to expand their business into technology, namely internet firm, since the world is now accessible to technology and nearly everything we know is achievable without it. It's true that such people can make a lot of money. Technology has simplified things since it allows business owners to market their products and reach out to customers without putting undue strain on themselves. Because even those people's that introduce themselves into affiliate marketers are operate their businesses from home using smartphones and their clientele, they are actually making progress with their ventures.


Title: Re: Marketing Strategies in the Digital Age
Post by: justdimin on April 10, 2024, 05:42:24 AM
Bots that are used to answer questions to consumers in market place accounts do have limitations and not all of them can answer if it is not about basic things about the product that we have inputted data and we entered into the program, they will not answer correctly as a whole. I often ask questions to shops in the market place about the products they sell and I ask questions that I want to know but the bot does not answer properly.

Whether or not it is effective to help marketing depends on the scope of the bot because it is not open source like other AI that has larger data compared to bots like that, marketing in the digital era is quite broad and we can basically use many things to support the market that suits our target with the many social media that offer advertising services on their platforms it is much easier.
This is why there are still what we called as customer representatives and they are real humans (not bots) to be able to answer those harder questions. Some only have manual and the question will only be turn over to the admins later on. Patience is only needed there but some who don't have it, find it sucks. It's a turn off for them, so they ended up transferring to the next platform and hoping that it will now be better.

It's better for the bot to be open source so that it will be improved and people will have more trust in it because they can see the code written inside it but that is if there is no suspicious things inside it. Bot must be one of those advantages or tools that can help us in terms of advertisements.


Title: Re: Marketing Strategies in the Digital Age
Post by: junder on April 10, 2024, 08:57:05 AM
Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.


Title: Re: Marketing Strategies in the Digital Age
Post by: Synchronice on April 10, 2024, 09:35:23 AM
Although as time goes by things are becoming even more dire for the influencer marketing industry since the average joe find these influencers even less and lesser trustworthy, given the fact that the public's already made aware of just how much money these guys make from endorsement and from adsense and the lengths that some of them go to just to get that bag. Memes are becoming more and more mainstream thanks to short-form content made evident by the fact that even large-scale companies which built this "serious no bullshit" atmosphere around them's starting to  post ads riddled with memes and weird shit. We're living in very absurd times.
I would say that it's getting harder to become an influencer, average Joe still believes what his influencer tells him. Now many influencers try to leave impression that they are not the paid ones and they are the only one who tells the truth but in reality most of them are still paid.
I would call the modern trend dumbcore instead of weirdcore because people value stupidity over smartness. NFTs and the value of some of them prove that the more dumb thing you make, the higher the value of this thing will be. Bitcoin Ordinals spam attack proves again how many people try to make dumb things to gain money because with smart and good things they financially fail.

So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.
It still depends on your audience. If you are selling the product for young and between 30-40 years old people, then advertisement on social media is much cheaper and brings more result but if you sell the product for mid-age people (40-60 years old), then TV or Radio, depends on the country and the city, might be better than advertisement through social media.


Title: Re: Marketing Strategies in the Digital Age
Post by: avp2306 on April 10, 2024, 10:18:09 AM
Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.


Title: Re: Marketing Strategies in the Digital Age
Post by: LesterD on April 10, 2024, 11:52:00 AM
So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.
It still depends on your audience. If you are selling the product for young and between 30-40 years old people, then advertisement on social media is much cheaper and brings more result but if you sell the product for mid-age people (40-60 years old), then TV or Radio, depends on the country and the city, might be better than advertisement through social media.
Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.


Title: Re: Marketing Strategies in the Digital Age
Post by: WillyAp on April 10, 2024, 02:33:46 PM


No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

You cannot be more wrong. https://www.statista.com/topics/4999/television-industry-worldwide/
Why netflix is that popular, why disney, HBO, Amazon made clones from it?

Open your eyes, not all world is into crypto, far from it.


Title: Re: Marketing Strategies in the Digital Age
Post by: slapper on April 10, 2024, 03:57:04 PM
Marketing strategies in digital age are very different from the past times. Today, influencer marketing is the most efficient and cost-effective marketing for increasing brand and product awareness, not a TV or web advertisement. You all might remember when Cristiano Ronaldo removed Coca Cola bottle in press conference and this action very negatively affected Coca Cola company.
Logan Paul's Prime is a good example too. Logan is a very famous influencer, he created Prime, promotes it himself and via other friend influencers and sells millions of bottles regularly. There is almost no kid that doesn't know drink Prime. Yes, that's the power of influencer marketing and the best way to promote a product is to invest in yourself to become an influencer.

With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.
Listen, the shift to social media? It's not a trend, it's a takeover. TV is dead, man. That's for Boomers clinging to the past. The truth is, social media isn't just where everyone hangs out, it's the battlefield. Brands backing influencers? Not just a tactic, it's how you stay alive in this game. And here's the problem, the thing that should make you sit up and pay attention...

These metrics (likes, shares, engagement) they're the currency, but at the cost of realness, authenticity. We're not buying stuff, we ARE the stuff. The viewers, the data, the whole package. Influencers? They're not tastemakers, they're mouthpieces for whoever's paying. Cheaper than traditional advertising? Maybe. But what's it REALLY costing? Our focus, our sense of self...

This ain't a gentle evolution, folks, it's a damn takeover. Every time you hit that button, you're fueling this system. So, yeah, is it connection? Or is it just... noise? This perfectly engineered cycle designed to keep you locked in? The people running these platforms, the ones shaping what you see? They're winning. Question is, are YOU? This is the reality of the social media arena. Are you gonna play, or are you gonna get played?

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on April 10, 2024, 05:08:59 PM
Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.


Title: Re: Marketing Strategies in the Digital Age
Post by: junder on April 11, 2024, 01:21:00 PM
With increasingly advanced technological developments, I think advertising marketing in this digital era is more efficient on social media compared to TV or radio. Because now many people don't spend their daily lives without being connected to the internet, even in my neighborhood there are lots of mothers who spend their daily time with activities and while playing with cellphones that are connected to an internet connection, now you can see many houses that have internet installed without any doubt, this proves that social media is busier than TV. Even though there are some people who don't have cell phones, I'm sure they can hear news or information, even the latest advertisements, from their friends or even from people they don't even know.

With as you said about the Coca Cola advertisement where the bottle slides, of course that is a loss for the company. It is growing rapidly with social media and the internet. So in my opinion marketing in the digital era is more efficient by relying on social media rather than TV and radio or others.

No one watching TV now as a lot of people are in social media now. We can see that social media presence rise up that's why there are so many companies shift their advertisement to those social media platforms since they can see that they get a lot and real engagement from a lot of people around the world. We can see the real effect of social media ages that's the reason its important for certain companies to shift their marketing and take advantage on social media fame since they can get more people to interact and engage with their advertised products and services.

See a lot of companies now are hiring social media influencers to advertise their products and this is good actions since they could able to reach millions of people especially if this is been introduce by well known social media personalities. Also it cost less than TV or radio advertising so they can maximize their marketing funds to increase more their exposure.

Of course that's not the case, I think there are people who still watch TV even though technological developments are currently increasingly developing, this is proven by my neighbor who has a lot of wealth but he has a large TV, and occasionally I just come in when they gather and watch TV shows. However, when the advertisement appears and flashes, they become busy themselves, whether it's playing with their cellphones or chatting with each other. But even so, it is likely that more people no longer watch TV because social media is currently more interesting than anything else.

That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.


Title: Re: Marketing Strategies in the Digital Age
Post by: dezoel on April 11, 2024, 02:59:34 PM
Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.
I think most elderly people like using technologies that were available in their times as they understand them better and are barely interested in new technologies maybe because they don't understand them or know their usage but also because they prefer old ones. When we talk about watching the news or some show, even though they are all available online these days, they would prefer watching them on TV, and if you have a smart TV that is connected to the internet, they would still ask you to put a specific TV show or news channel on it and wouldn't want to watch on mobile or any other gadget.

Among younger generations, prefer gadgets more because they provide more convenience. You can't have a TV everywhere while you can carry a gadget anywhere you go providing you the opportunity to be able to watch anything anywhere you are.


Title: Re: Marketing Strategies in the Digital Age
Post by: LesterD on April 11, 2024, 10:32:47 PM
Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.
It is the same as what I said. As they grow older, more technology is developing that makes them outdated because they don't understand how to use gadgets. Their health condition is just an additional reason, such as having poor eyesight or maybe they also don't feel the vibes when they try to talk to other people on social media, comparing the vibes if it is a conversation personally.


Title: Re: Marketing Strategies in the Digital Age
Post by: boyptc on April 11, 2024, 10:44:43 PM
That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.
That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.

It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.


Title: Re: Marketing Strategies in the Digital Age
Post by: WillyAp on April 12, 2024, 12:49:53 PM
But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

Knowing that much, how many actresses and influencer you had the pleasure doing business with?


Title: Re: Marketing Strategies in the Digital Age
Post by: junder on April 12, 2024, 03:10:14 PM
That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.
That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.

It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on April 13, 2024, 03:36:53 PM
I think most elderly people like using technologies that were available in their times as they understand them better and are barely interested in new technologies maybe because they don't understand them or know their usage but also because they prefer old ones. When we talk about watching the news or some show, even though they are all available online these days, they would prefer watching them on TV, and if you have a smart TV that is connected to the internet, they would still ask you to put a specific TV show or news channel on it and wouldn't want to watch on mobile or any other gadget.
You say things that make so much sense about this option, and I just look at the facts in my environment where elderly people who have been sitting at home more without leaving the house often are looking for more things like the younger generation now. This is what causes them to rely on TV more often to find out the latest news than others, because apart from that, they also don't really understand today's technology, which makes it difficult for them to use any gadgets. Unless helped by his own child by teaching him until he really gets used to it.

Quote
Among younger generations, prefer gadgets more because they provide more convenience. You can't have a TV everywhere while you can carry a gadget anywhere you go providing you the opportunity to be able to watch anything anywhere you are.
As for young people, I no longer deny it because in general young people nowadays will definitely prefer gadgets for whatever needs they want. So I no longer discuss them because I myself rarely watch TV even though I use a gadget that is always connected to the internet, but at certain times when I need to watch, I will also do it because it is not a difficult thing to do. everyone who knows how to use today's technology. But for older people, of course it will be very different from the younger generation so this doesn't need to be compared in my opinion.



Title: Re: Marketing Strategies in the Digital Age
Post by: pusaka on April 13, 2024, 04:24:49 PM
In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.
Of course companies will take everything into account before they decide to work with influencers who will promote what they have. They have calculated how much money they will spend and also what impact they will feel after they work with influencers.
An influencer, a celebrity who has a large number of followers, will definitely influence some of their followers to buy and use the products they promote.
Now in this digital era we do not underestimate the huge impact of promotions, and now many of them are doing business in online media and it is very profitable for them. WE must be able to take advantage of the conveniences that exist now, because it would be a shame if we missed them.


Title: Re: Marketing Strategies in the Digital Age
Post by: junder on April 14, 2024, 03:23:34 AM
In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.
Of course companies will take everything into account before they decide to work with influencers who will promote what they have. They have calculated how much money they will spend and also what impact they will feel after they work with influencers.
An influencer, a celebrity who has a large number of followers, will definitely influence some of their followers to buy and use the products they promote.
Now in this digital era we do not underestimate the huge impact of promotions, and now many of them are doing business in online media and it is very profitable for them. WE must be able to take advantage of the conveniences that exist now, because it would be a shame if we missed them.

that's true, because of course to place an advertisement of course it requires quite a large amount of money, I myself have a friend who works in the IT field and he has his own project so he has to place an advertisement, even without a famous figure but I was surprised when I heard the funds that had to be spent on it. place the ad. But maybe advertising is something they really need to develop their product or project, so even though they have to spend a lot of money, maybe there will be more returns.

That's true, it's true that nowadays technological developments are increasingly sophisticated and many things are said to be easy, including shopping, we have to be able to make the best use of it, because I have also seen many young people who can make a career by using this technology, such as selling products. live and I think someone like this must have a good speaking spirit, I don't have it myself so I prefer to work behind the scenes.


Title: Re: Marketing Strategies in the Digital Age
Post by: boykaz on May 15, 2024, 12:11:16 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

Talking about gamify growth (https://influencewire.io/viral-promos-contests/), I think it’s a smart trick. It’s like making marketing into a game, which gets people more involved and interested. This can lead to more people checking out your stuff, higher sales, and customers spreading the word about your brand. It turns marketing into something fun, which can really help a business grow.


Title: Re: Marketing Strategies in the Digital Age
Post by: jrrsparkles on May 15, 2024, 03:00:07 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.


Title: Re: Marketing Strategies in the Digital Age
Post by: Baki202 on May 15, 2024, 05:13:21 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.
This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.


Title: Re: Marketing Strategies in the Digital Age
Post by: rangga28 on May 15, 2024, 05:24:37 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.
This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.
The current digital era has been able to change and make it easier for business people to market their products. In my opinion the use of online platforms has cut the time and money for promotional paths such as the past. This transformation is of course very positively welcomed and also gave birth to quite tight competition.

Then if viewed from the other side, there are quite a lot of things that have to accept risks such as many shops that are starting to be displaced because they are no longer in the lyrics as a central marketing place to attract people to shop so that some shops begin to change their function. So I as a consumer really enjoy shopping by online paths because besides being cheap, it can also make time.


Title: Re: Marketing Strategies in the Digital Age
Post by: target on May 15, 2024, 05:39:56 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.
This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

Marketing becomes easy for all internet users though and this is why a lot of people are trying their way in becoming an influencer or a youtuber. A job that is rewarding and also enjoyable for anyone. Crypto influencers are already making money out of their crypto company that needs advertising including the casinos that are also here.

Once crypto adoption has widespread though, I think the companies are just going to use the adnetworks. Just targeting easy the demographics.


Title: Re: Marketing Strategies in the Digital Age
Post by: rachael9385 on May 15, 2024, 06:50:39 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.
This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.
Social media have made things easy for many new companies. With social media, any company can advertise their projects/products and since social media is a free place that almost everybody that have a smart phone can access, it's easy for everybody to see the kind of product/project they are advertising.
As time goes on, technologies are improving and things are changing because everyday new things are coming up and new ideas are being known, with the help of scientists and technical engineers things are getting easier for the present and new generations to enjoy. With digital marketing, products can be seen even when they are are not original, but since it's advertised one can buy it but when they have used it before they can know if the products is good or not.


Title: Re: Marketing Strategies in the Digital Age
Post by: wmaurik on May 17, 2024, 04:15:44 PM
The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.
The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.


Title: Re: Marketing Strategies in the Digital Age
Post by: arufox on May 17, 2024, 04:47:34 PM
It cannot be denied that in this day and age, digital marketing is very effective as a marketing strategy. As technology continues to develop and the use of digital technology increases throughout the world, it allows advertisers to reach consumers more efficiently, effectively and on target. However, to achieve optimal results, a good digital marketing strategy and plan is needed as well as a good understanding of how to measure success in marketing a product.


Title: Re: Marketing Strategies in the Digital Age
Post by: boty on May 17, 2024, 11:46:18 PM
The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.
The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.
Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.


Title: Re: Marketing Strategies in the Digital Age
Post by: passwordnow on May 17, 2024, 11:58:05 PM
It cannot be denied that in this day and age, digital marketing is very effective as a marketing strategy. As technology continues to develop and the use of digital technology increases throughout the world, it allows advertisers to reach consumers more efficiently, effectively and on target. However, to achieve optimal results, a good digital marketing strategy and plan is needed as well as a good understanding of how to measure success in marketing a product.
Very much effective, before we have the print and television commercials that were very expensive at all. But thanks to the innovation of technology and we're now having these kinds of marketing through them in a cheaper and greater way. Why greater? because most of the population nowadays are in the internet and if you're going to use and pay them for your marketing, you'll get to target the actual market that you are about to penetrate. So, the niche is there and it's specific for what you're paying for.

There also goes the celebrities that have been popular even in the old days and we've got the different kind of celebrities nowadays and they're the social media influencers. Aside from that, there are metrics and analytics that the advertisers can see if they've been effectively doing that compared to the traditional way, I am not sure if they also have that but most likely they only get those metrics based on the results and not on the actual way of advertising just to see how many have been reached by their ads.



Title: Re: Marketing Strategies in the Digital Age
Post by: jrrsparkles on May 18, 2024, 05:42:40 AM
The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.
The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.
Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.

The big downside of influencer marketing is there is no definite line for them to promote products and they can promote anything as long as someone is willing to provide them the money they wanted and that's how scammers, ponzis and anything that can't be promoted via the television just pay some pennies to the influencers and reach more people and steal money so it's beneficial for both the entrepreneurs and influencers but at what cost, the people who follow them.



Title: Re: Marketing Strategies in the Digital Age
Post by: Xcode7 on May 18, 2024, 10:22:18 AM
The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.
The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.
Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.
Currently the influence of social media is very large, many people spend a lot of time on social media so it cannot be denied that promoting through influencers is quite promising for entrepreneurs so this continues to be done to this day.
Technological developments must continue to be followed, otherwise entrepreneurs will be increasingly left behind and even have a negative impact on their business.
And if you compare from the past, I think marketing strategies in the current digital era are quite easy and effective, with influencer endorsing prices that are relatively cheap but can reach a wide audience.


Title: Re: Marketing Strategies in the Digital Age
Post by: xmonkeyx on May 18, 2024, 02:39:44 PM
I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.
This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

I agree with his opinion, let me add a little discussion, first of all, maintaining the quality of the product itself is very important in determining its success. Even though good marketing can attract consumer attention, if your product is not of high quality, consumers will not be happy and this can close down opportunities for your business.
You need to know who your target audience is, what they need, and how you can meet those needs.
Create ideal consumer profiles and study their demographic characteristics such as age, income, hobbies and interests. This can help you understand the best way to reach them and shape the right marketing message.
By focusing on consumer profiles, using data, focusing on social media, and testing experiences, you can definitely achieve more effective marketing results and increase the success of your business and attract audience interest in your products and services.


Title: Re: Marketing Strategies in the Digital Age
Post by: lixer on May 20, 2024, 03:45:02 PM
Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.
The big downside of influencer marketing is there is no definite line for them to promote products and they can promote anything as long as someone is willing to provide them the money they wanted and that's how scammers, ponzis and anything that can't be promoted via the television just pay some pennies to the influencers and reach more people and steal money so it's beneficial for both the entrepreneurs and influencers but at what cost, the people who follow them.
Knowing the era we are living in, we as the audience need to understand that it is only us who would care for us and our finances, so we need to be responsible with what we do and shouldn't expect others to think about us before doing something because every person is living for themselves, so they would do anything that will earn them money because money is very much important these days, but we are not forced to believe whatever they say or promote.

This is why, even though I know it's not right, I don't blame influencers for promoting bad projects or platforms because they are earning a living through this, so sometimes they may not do research about what they are promoting, but we as viewers need to make sure that we do our due diligence before getting involved.


Title: Re: Marketing Strategies in the Digital Age
Post by: jrrsparkles on May 20, 2024, 05:49:33 PM
Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.
The big downside of influencer marketing is there is no definite line for them to promote products and they can promote anything as long as someone is willing to provide them the money they wanted and that's how scammers, ponzis and anything that can't be promoted via the television just pay some pennies to the influencers and reach more people and steal money so it's beneficial for both the entrepreneurs and influencers but at what cost, the people who follow them.
Knowing the era we are living in, we as the audience need to understand that it is only us who would care for us and our finances, so we need to be responsible with what we do and shouldn't expect others to think about us before doing something because every person is living for themselves, so they would do anything that will earn them money because money is very much important these days, but we are not forced to believe whatever they say or promote.

This is why, even though I know it's not right, I don't blame influencers for promoting bad projects or platforms because they are earning a living through this, so sometimes they may not do research about what they are promoting, but we as viewers need to make sure that we do our due diligence before getting involved.

This is where the concept of Idolizing intervenes that make people to believe whatever the words they are telling is true but they don't know that they are just reading the script that is given to them and who knows they even have no idea of what they are speaking and still being the leading contributor in their advertisement.

So you are right, no body care about our financial betterment than anybody else so don't let someone to influence our decisions.


Title: Re: Marketing Strategies in the Digital Age
Post by: YUriy1991 on May 21, 2024, 09:20:24 AM
Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

Of course, we are required to always be active and competent in promoting the products we want to sell to consumers with unique and interesting ideas. If you're not used to it, it might be a little difficult at first, especially if there are only a few people visiting.

That's why sometimes many of the products offered always present and use the services of artists/people who already have popularity/are well-known in introducing their new products via online media or whatever at first.