Marketing Strategies in the Digital Age

[Accardo]

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

This is actually, my first time reading about such thing, did it actually happen in your region or you're predicting it. Because most local traders are beginning to take their business online; Instagram and Facebook. The issue delaying their decision in joining the ongoing competition in the online marketplace is, the local traders don't know where to begin. How to get a marketer, set an advert and build a social media page. These things still are not clear to them. Because if they understood that the online trading is the reason they're not making enough sales. Nothing would have been a barrier, other than getting started. And online marketers don't scout offline for local stores. As they think that such business men would decline their offers. Or maybe not comply to what they don't understand. But, if online marketers get sales people that'll visit local businesses and share with them the magic associated with online marketing. They'll definitely get an appointment. Another problem that can make such local traders to resist digital marketing, is the slow return on investment. After paying the digital marketers they'll be expecting a fast return. Therefore, it'll be appropriate for the marketers to teach them about the wax and wane nature of online sales. Before letting them pay in the first instance. Promoting a business requires enough time than money. The enormous time it requires to build an unswerving online presence in the digital world, is the reason traditional traders are not innovative in consistent promotion of their goods and service. Rather, staying completely offline, feels conducive to them.

[ndutndut]

I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.

I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.

In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.

In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.

[Aanuoluwatofunmi]

I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.

I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.

In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.

In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.

Most of us will often complained that we are having a poor business performance while we do nothing to make sure that we see beyond what we have expected from the business, you could realize this from some people taking a business marketing strategy to their next step in action for better performance of their enterprise, while some are doing nothing to help boost their business, so we can't compare the rate of how they both felt, the ideology is about making extra efforts in taking our business to the next level.

[siniminomorocomunisakito]

So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

Yes. COD on one of the trading platforms that provides this menu. Indeed, providers are competing to promote goods while providing convenience in delivery. I think there will be an initiative from the community for that, just as if they knew that investing in BTC has big opportunities in the future and time will tell for sure.

[wmaurik]

In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.

This is indeed quite reasonable and quite normal to happen, especially in this day and age, the level of business competition is always greater. And those who like to bring down other people's businesses, this can also be a sign that that person is at the bottom and their business opponent has grown upwards so they can be more advanced than them.

In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.

Sometimes a business that has developed and is proven in terms of quality and taste will not be easily brought down by any opponent now, because the person trying to bring down someone else's business is no better than the one he brought down. So those who want to bring down other people's businesses also need harder efforts at this time, especially since every business owner who has developed continues to prove the quality and taste that his customers really desire and this will not make his customers run to the next competitor.

Most of us will often complained that we are having a poor business performance while we do nothing to make sure that we see beyond what we have expected from the business, you could realize this from some people taking a business marketing strategy to their next step in action for better performance of their enterprise, while some are doing nothing to help boost their business, so we can't compare the rate of how they both felt, the ideology is about making extra efforts in taking our business to the next level.

Extra effort for the progress of any business is always needed by every business owner, because it can also help him achieve better development in his own business. Moreover, nowadays there are many business competitors who continue to carry out promotions and discounts at certain moments to attract more other people's customers to them, so every extra effort must always be made every month to show updates and the seriousness of the company in developing new products and old products that are already known by many people.

[Mame89]

This is indeed quite reasonable and quite normal to happen, especially in this day and age, the level of business competition is always greater. And those who like to bring down other people's businesses, this can also be a sign that that person is at the bottom and their business opponent has grown upwards so they can be more advanced than them.

So I wonder what happens when Israeli products are echoed by the world community on social media by covering all Israeli products, including the negative side of the development of the current digital era? Is this normal for using marketing in today's digital era?

Sometimes a business that has developed and is proven in terms of quality and taste will not be easily brought down by any opponent now, because the person trying to bring down someone else's business is no better than the one he brought down. So those who want to bring down other people's businesses also need harder efforts at this time, especially since every business owner who has developed continues to prove the quality and taste that his customers really desire and this will not make his customers run to the next competitor.

Yes, exactly. If a business has developed, it is not easy to be brought down by its competitors, especially in business, we do not run our own business, which of course requires a team, in business we also have to make products that customers want, not because we want to satisfy our own ego, we can solve customer problems. in this way it feels difficult for other people to want to bring down our business. The most important thing is that the product is market fit / market needs, listening to customer complaints so that they can be an inspiration for the future, and having a solid team.

[wmaurik]

So I wonder what happens when Israeli products are echoed by the world community on social media by covering all Israeli products, including the negative side of the development of the current digital era? Is this normal for using marketing in today's digital era?

It all depends on his intentions, if his intentions are for negative things so that the product goes bankrupt and the company's shares collapse due to investors withdrawing their funds from there. I think this is a little unnatural because it has created unhealthy competition, because healthy competition is promoting products without bringing down other people's products for any reason. And I also won't relate this to war or anything, apart from just being a way of promoting products.

[tygeade]

If a business has developed, it is not easy to be brought down by its competitors, especially in business, we do not run our own business, which of course requires a team, in business we also have to make products that customers want, not because we want to satisfy our own ego, we can solve customer problems. in this way it feels difficult for other people to want to bring down our business. The most important thing is that the product is market fit / market needs, listening to customer complaints so that they can be an inspiration for the future, and having a solid team.

I feel like innovation is quite important, without innovation you are not going to get better. Even at something as incredibly difficult as medical world, when there is a drug that treats a sickness, usually people do not find all that much money to be made and do not go against it, there is really not that many reasons to develop a new drug because you already have one, but yet, we still see competition between them, there isn't just a single flu drug, there isn't a single vaccination, not a single anti-depressant, all these companies still end up building new stuff just to make sure they can get a market share.

Look at google, they already have most of the market share right? Does that mean there should never be any more search engine? Of course there are still many.

[Aanuoluwatofunmi]

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

   The innovation of technology has impacts in diverse areas of the world's economy. In marketing, digital systems and methods have been put in place to make buying and selling or business transaction much more easier and faster. Now even with these developments, there are still disadvantages and even issues that may arise in the process. And these issues needs to be solved before it's benefits are felt.
   Today, it's a fact that there's a social media means of marketing and making products a lot more accessible, there and then we welcome online vendors and online sales. Although not every market personnel is acquainted with online form of marketing, now the impact to ne made is enlightening the naives on the processes to be followed, the benefits and the precautionary measures. Some may say online isn't the real deal but to be frank, a time would come that there'd be little or no offline means of marketing, it's not about following trends, it's just a form of business upgrade with respect to the current world situation.

There's much to say of technology development and technology advancement that have enhanced the market strategies many reputation businesses and organizations do to promote their services forward to the next push, we also have to assess each business base on the best and most fitted marketing strategy to adopt for them, some are good and effective at a particular means of marketing than others, we also have to consider the targeted audience, this will help us take more effective measures to how we should reach our targets.

[wmaurik]

There's much to say of technology development and technology advancement that have enhanced the market strategies many reputation businesses and organizations do to promote their services forward to the next push, we also have to assess each business base on the best and most fitted marketing strategy to adopt for them, some are good and effective at a particular means of marketing than others, we also have to consider the targeted audience, this will help us take more effective measures to how we should reach our targets.

Considering a particular target audience can also be said to be quite appropriate and very good because it is also part of the current strategy of business people by promoting certain products that may not be accessible to ordinary people. Now there are many companies that release new products every year by making a difference between special editions and regular editions so that the marketing and promotion will also be very different and even companies will take a clearer approach when they want to target a certain audience to introduce their new product.

[sekalitas]

In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:

• Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
       And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
  Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
• Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
• the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)

 Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
[/list]

You're right, digitalization has been a huge help, especially in marketing. It's easier than ever to start an online business or marketing campaign – all you need is an internet connection, a device, and some good ideas. However, with technological advancements, scammers are also becoming more sophisticated, particularly with the help of AI. This makes it increasingly difficult to distinguish between scams and legitimate offers.

I want to add a little bit more , in this era, we truly need to learn how to differentiate between hoaxes and genuine information. There's a lot of information out there and it can be overwhelming.

[Youngkhngdiddy]

Totally, social media's been a game-changer for getting the word out on crypto projects. Places like Twitter, Reddit, and TikTok are where it's at. They let crypto folks talk directly to their audience, which is pretty cool because it builds a community vibe.

For example, a new crypto thing can kick off with some buzz on Twitter, get into the nitty-gritty on Reddit, and throw in some fun explainers on TikTok. This mix doesn't just spread the word; it gets people excited and involved, which is super important for these projects.

  Having an effective communication channel is the best long and short-term strategy and is fundamental for a profitable business. A direct communication bridge between you and the customer creates various income opportunities while expanding the client base with regular purchases. Despite the effectiveness of traditional digital marketing channels like social media ads, affiliate, and SEO, email marketing channel stands out for cost-effectiveness and quick results. Effective email marketing is the most cost-effective and straightforward method for consistent earnings. For every $1 you spend on email marketing, you can expect an average return of $42. However, email marketing experience, cost, and effectiveness vary, mainly due to the email marketing platform provider and strategies used. Choosing the right email marketing provider is complicated. The objective research is complex due to common biases on popular round-up lists and massive marketing campaigns by industry whales.
  Ideally, you would be looking to foster a community of like-minded people who are wanting to be a part of your journey. Once you have the reach you can easily create a marketing funnel to tap into the potential. You have to understand that not everyone is looking to directly buy the product from you, most potential buyers are merely looking for information or browsing. Work on building a value system that creates a loyal customer base who would be willing to make purchases again or recommend your product which is the best form of marketing out there.

[|MINER|]

The present era has made people's lives easier.  People's life has become easy and beautiful due to the influence of digital age.  Due to digital marketing, we can now buy products from home and abroad and even cross for daily needs.  Also can pay online.  These are the blessings of the digital age.  Bitcoin has made our life easier.  We now accept bitcoin payments on almost all sites.  It is a great blessing of a digital age for us.

[Volimack]

So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

Yes. COD on one of the trading platforms that provides this menu. Indeed, providers are competing to promote goods while providing convenience in delivery. I think there will be an initiative from the community for that, just as if they knew that investing in BTC has big opportunities in the future and time will tell for sure.

Yeah in the age of digitalization knowing everything in advance is a little easier. In connecting business and economy related to industry and education alliances with the great future opportunities of bitcoin every educational institution especially in higher education sector is giving practical knowledge by setting up incubators. If economic transactions are speeding up considering the overall welfare of the country in savings and investment management.

[Reatim]

It's easier than ever to start an online business or marketing campaign – all you need is an internet connection, a device, and some good ideas.

Nowadays, the best kind of promotion would be being posted.

Content creators and social media influencers have never been so in demand. They literally are being paid just to mention a brand name and say a few good things about it. They now have almost as much endorsements as actual celebrities that appear on television.

However, with technological advancements, scammers are also becoming more sophisticated, particularly with the help of AI. This makes it increasingly difficult to distinguish between scams and legitimate offers.

This is why we should be very responsible and careful when interacting with any kind of information that we see on the internet. Always double check if it is real.

[wmaurik]

Yeah in the age of digitalization knowing everything in advance is a little easier. In connecting business and economy related to industry and education alliances with the great future opportunities of bitcoin every educational institution especially in higher education sector is giving practical knowledge by setting up incubators. If economic transactions are speeding up considering the overall welfare of the country in savings and investment management.

In this current era, it is only necessary for each person to have a high desire to seek income and knowledge to support a greater income for each of us. Because making it easy for everyone to access the internet and applying what we have read on many websites is the first key for everyone besides continuing to build interactions with others through the environment around us. Now Bitcoin has opened the eyes of many people from various circles so that many people are using it to gain personal and other prosperity because investing in Bitcoin has become very important now.

[fullhdpixel]

Yeah in the age of digitalization knowing everything in advance is a little easier. In connecting business and economy related to industry and education alliances with the great future opportunities of bitcoin every educational institution especially in higher education sector is giving practical knowledge by setting up incubators. If economic transactions are speeding up considering the overall welfare of the country in savings and investment management.

In this current era, it is only necessary for each person to have a high desire to seek income and knowledge to support a greater income for each of us. Because making it easy for everyone to access the internet and applying what we have read on many websites is the first key for everyone besides continuing to build interactions with others through the environment around us. Now Bitcoin has opened the eyes of many people from various circles so that many people are using it to gain personal and other prosperity because investing in Bitcoin has become very important now.

Investing into bitcoin is definitely a thing that many people are doing without a doubt. It's not an easy thing to handle, but we are talking about something that may take a bit of time to get there, and we are dealing with something that could benefit everyone.

I personally believe that the best thing we could do at this moment would be just focusing on what we can do, and if we can do something like that to make it better, then we are going to be fine. Not a lot of people invests though, they know about it but they do not have the money for it, so what do they do? They end up investing into something that could make some more money, their time. If you offer your time, you can find many projects to make money from.

[WillyAp]

Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.

Letting a bot do your work is the biggest mistake you can fall for.
These bots do not answer, they hardly understand a question. And chat in websites is greatly exaggerated. Hardly anyone goes for that.  AI does not make it more attractive more the contrary. Where I encounter AI bots they fail to understand, sure its their handler.   

[wmaurik]

Investing into bitcoin is definitely a thing that many people are doing without a doubt. It's not an easy thing to handle, but we are talking about something that may take a bit of time to get there, and we are dealing with something that could benefit everyone.

Something useful really needs to be faced because that is how everyone can see the process and receive what they want through their own efforts. Because without investment, whether in Bitcoin or other things, profits through the expected value of assets in the future are also very difficult, so investment has become important now for everyone to continue to do in assets that can provide benefits for us. For example, with Bitcoin, although each person will also adjust their time and abilities in doing this.

I personally believe that the best thing we could do at this moment would be just focusing on what we can do, and if we can do something like that to make it better, then we are going to be fine. Not a lot of people invests though, they know about it but they do not have the money for it, so what do they do? They end up investing into something that could make some more money, their time. If you offer your time, you can find many projects to make money from.

An investment in time can also be good if it is used on good projects over the long term. Because time is also part of the capital that many people have, this must also be utilized well enough if someone still doesn't have a lot of money for immediate investment capital. And I think this is also a very good option and point for everyone because it can also encourage everyone to keep moving and not maintain the feeling of laziness which is usually a disease in life.

[harapan]

A digital marketing strategy is an online channel or method,used to establish and promote business in order to achieve certain marketing strategies.It is another way of reaching out to customers by creating an online presence for your business.

Social media have enhanced a smooth running of business in this era,gradually reaching out to millions of customers.All these ideas were not existing in the late 1990s.Ideas like social media advertising,paid Ads,business branding e.t.c.All these are important tools for implementing a good business transformation.

So many business owners and entrepreneur have executed this strategy;its  a digital age as we all know,marketing officials or enthusiasts should consider how to change their strategies,improve the role of marketing and adopt emerging technological tools to integrate with the Internet at all cost.

This link to the book by Milton kotler can render help to anyone who's interested!
https://www.google.com/url?q=https://www.amazon.com/Marketing-Strategy-Digital-Age-Strategies/dp/9811216975&sa=U&ved=2ahUKEwi8_IrV4bGFAxVqVUEAHT_JBVkQFnoECAkQAg&usg=AOvVaw1EJ-hr2v_GpGry28IzU34