This Startup Has A Master Plan For Taking Bitcoin Payments MainstreamEventually, Lolli could go back to a retailer like Walmart and point out that the rewards platform has a large number of consumers who are both holding Bitcoin and shopping at Walmart on a regular basis. At that point, it could make sense for Walmart to accept Bitcoin directly.
“It gets really interesting because you have to reevaluate what they’re optimizing for. You start playing into those margins of the $5 billion worth of credit card fees, and you say, ‘Look. We have a million users that are shopping at Walmart. You’re spending, let’s just say, $10 million in credit card fees on those users. What if we saved you $10 million in credit card fees by accepting Bitcoin?''