I remember the same situation back in the Apple product launch days. I think it was either the iPad 3rd gen or IPhone 5S or something which just didn’t have enough demand to cause shortages and scalpers bought a bunch to flip and when nobody wanted to buy they had to return.
Now I understand returning one or two but I saw a family return probably like 20 of these apple products. They were limited to something like 2x per customer and the entire family came to the Apple store and return it one by one. I felt bad because the other customers in the store were laughing at them. The employees took it all back and they got their refunds.
Now I guess these days are gone of people camping outside Apple stores to get the latest tech.
What a nice store if they will let their customer return the item but I think as long as the item was still sealed but it's only a bit hassle on the part of the store owner. If I am one of their customer, I will not buy the item in advice but I will wait first if there are people that will order on me.
I will also make sure that they are not a bogus buyer and then that's going to be the time, I will buy the items in my favourite store. If that family you saw return 20 items then they are compose of the 10 people? What a big family that was but their parents are wise to think of this idea but again like I said earlier, this was a bit hassle not only for the owner but also for that family.
There was maybe 4-5 family members, I think they paid with different methods such as with cash and credit card. So each family member bought 4 items each. It was years ago so I don't remember exactly.
This doesnt happen anymore. It got popular when phones such as the iPhone 4 was in such high demand that people were flipping them for 100% profit on eBay or sending it overseas.
There was a rumor circulating that Steve Jobs on purpose created artificial shortages to create more demand for the iPhone and Apple products. Basically when you heard on the news that "iPhone 4 SOLD OUT WORLDWIDE" you would think "Oh wow, if its sold out, it means it has to be good and i'll buy one". Then when the new CEO took over the shortages I guess ended.