My first answer is > Good Team and a Good Leader
Second answer is > Good Team and a Good Leader
Third answer is > Good Team and a Good Leader
What is a good project without a great CEO and his professional team members? This is why I keep saying that blockchain project isn't for everyone, just because you have a idea doesn't make you a qualified developer.
In my opinion you should adjust many point in your mind like here.
1. Professional CEO and development team.
2. Lot of partnership with another successful project.
3. Very smart community of support for investors in 24 hours.
4. Clear roadmap with avoid fake promise.
5. Confirmed listing more popular exchange in the future.