Value is not determined by price but price * supply. If there were only 100 million tokens then yes $0.01 would be cheap but there are 90 billion giving it a 90 million USD valuation. That is not cheap considering all they have right now is a white paper. I wish them the best of luck and hope it's successful but I will most likely wait until it's listed before I consider investing.
90 million would put it all the way at 46 on today's charts. There are seemingly worthless ICOs that have higher values. Also keep in mind that the entire market should continue to expand.
In addition, you can stake your DIMCOINs and profit off of transactions on their exchange platform. I wonder if NEM harvesters will profit off DIMCOIN transactions since it is on NEM blockchain?
Either way I plan on throwing a hundred bucks at it and catching the +30% bonus on July 1...