Advertiser X signs up to Vidy, connects their crypto wallet and shows the amount of VidyCoin that they have staked, subsequently unlocking either the Titanium, Gold, or Platinum advertising tier. The advertiser then gets access to a dashboard where they can manage their campaigns and upload their video advertisements. All uploaded video advertisements are transcribed ro determine the words said in them, and subsequently run through a convolutional neural network to segment out speakers in preparation of being embedded into corresponding text.

The advertiser then lists up to 10 keywords that embody their video advertisement, and designates the campaign dates, preferred target demographic (if available), and how much ad spend to allocate to its campaign. All ad spend is automatically credited from their VidyCoin wallet balance at the end of each day. If they are a Platinum tier advertiser, they can also designate which publishers that they prefer to advertise with, and which they prefer to avoid. When the campaign is ready, the advertiser hits the “Go Live” button and from there the consensus layer has access to advertiser X’s new video ads for adjudication on placement in available publisher inventory.

On the dashboard the advertiser can adjust live campaigns, view statistics  on each campaign and individual video ad’s performance, and see analytics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Publisher Y signs up to Vidy, connects their wallet and selects ‘Allow’ to share all pages on their site with the Vidy indexer. The Vidy indexer powers the consensus layer’s matching script by scanning for natural language on each publisher page against  the keywords  and  transcriptions of possible ads. Publisher Y is then prompted to enter keywords of ads that are most relevant to their platform as a whole, as well as specific keywords relevant to each individual page they publish with Vidy’s application layer integrated. These keywords become another input for the consensus layer to evaluate when matching relevant ads to the natural language of a publisher page. The publisher receives a similar dashboard  to that of the advertiser where they can see all pages indexed, all currently embedded vidys, and add and remove vidys at any time. The dashboard will show performance statistics of each embed and allow any page ro have ads turned on or off. When user Z visits Publisher Ys page, Publisher Y shares user Z’s demographic information via a secure smart contract with Vidy’s consensus layer. This handoff occurs as soon as the user reaches the site, so that the consensus layer has time to use the decrypted user data to filter ads for placement behind the text before the user or the publisher experiences a delay in experience. Miners driving the consensus layer then place the most relevant ads behind the linked text that they will be activated on within that publisher’s page.

As user Z holds down on the video ad, the application layer records hold  time and  reports it to  the data layer’s ledger for calculation of VidyCoin payout to both the publisher and the user.
The advertiser’s VidyCoin balance is subsequently credited at the end of the day based on hold time performance. The data layer also stores and processes data on which ads were held and which were skipped to then pass along to Vidy’s AI engine for further user profile precision learning.