I think a new project will be successful if it has a good team and is active in marketing and has a good formality or impact in an environment that attracts a lot of people and above all must have a good project idea and have a clear future
I think lot of money is spent on marketing for a new project but it is possible only through the best project. There are many new projects for those who do not want to do marketing because they want to fill their pocket. Also a kind of cheater so they change their status very quickly of get investors money.