Thanks for the feedback. I'll think about it

TLDR

In the realm of iGaming and GameDev industries, financial analysis plays a pivotal role in evaluating companies' performance and financial health. One of its key tools is the FinIndex, which serves as a comprehensive metric for assessing financial stability and viability of businesses operating within these sectors.

Financial (stock) the graph and values in fact speaks about the state of the industry it is true, looking at the graph you can understand whether the industry is falling or growing, but for example, unlike other stock indices product Data40 in addition to the graph and values of the index presents its accompaniment in the form of financial (fundamental analysis of the companies included in it).

Financial analysis is divided into two types: technical and fundamental.

• Technical analysis involves analyzing stock charts of companies, including charts of various financial indices;
• Fundamental analysis covers the study of companies from the inside (it is just the revenue indicators, costs, M&A and other things that are written about in the article).

Financial analysis holds profound significance for iGaming and GameDev sectors due to their nature: both are characterized by intense competition, technological innovation, and significant investment requirements. Therefore, having robust tools such as the FinIndex is crucial for stakeholders, investors, and industry analysts to gain insights into the financial standing and growth potential of companies operating in these domains.

The index itself does not reflect a fundamental analysis of the companies within it. The financial index product provided by Data40 provides just that.

Features of the iGaming and GameDev industry
The iGaming and GameDev Industry In Understanding Financial Analysis.

Unique Aspects of Financial Analysis:

• High Competition: Both iGaming and GameDev companies face intense competition due to the proliferation of new entrants and ever-evolving consumer preferences. Financial analysis must assess market positioning, market share, and competitive strategies to gauge sustainability and growth potential;
• Rapid Technological Advancement: Technological innovation is fundamental to the success of iGaming and GameDev companies. Financial analysis needs to consider investments in cutting-edge technologies, such as virtual and augmented reality or blockchain, which can impact product development and market adoption;
• Investment Importance: Both industries require substantial investments in research, development, marketing, and infrastructure to remain innovative and competitive. Financial analysis plays a critical role in evaluating these investments' efficiency and effectiveness in driving revenue growth and profitability;
• Regulatory Landscape: iGaming especially operates within a complex regulatory framework that varies across jurisdictions. Compliance with regulations impacts operational costs and market access, necessitating comprehensive financial analysis to assess regulatory risks and opportunities.

Understanding the FinIndex in the Context of iGaming and GameDev
In the context of iGaming and GameDev, the FinIndex encompasses specific components tailored to assess the financial performance and stability of companies operating within these dynamic industries.

The components of a FinIndex product include analyzing the financial statements of companies and aspects such as:

• Revenue Metrics: Revenue generated from gaming activities is a key part of the FinIndex for both iGaming and GameDev companies. This includes gross gaming revenue, net gaming revenue, and revenue per player/user, Company Strategies, Company M&A, Company Shareholding Structure;
• Development Costs: When it comes to development, it is crucial to evaluate cost efficiency. This involves analyzing expenditures on game development, software engineering, content creation, and technological innovation relative to generated revenue;
• User Acquisition and Retention: Metrics related to user acquisition cost (CAC) and user retention rates are imperative, as they indicate the effectiveness of marketing strategies as well as the ability to sustain and grow user bases over a prolonged period of time;
• Profitability Indicators: Profit margins and return on investment (ROI) are critical for assessing financial viability. iGaming and GameDev companies must demonstrate profitability amidst competitive landscapes and significant investment requirements;
• Asset Management:The efficiency of asset management and utilization are the key points to consider here. This includes analyzing the deployment of assets such as intellectual property (IP), gaming licenses, and technological infrastructure.
  

Importance of Financial Metrics in Evaluation:

• Gaming Revenue: As the primary source of income for iGaming and GameDev companies, it directly reflects market demand and product performance;
• Development Costs: Efficient resource allocation toward game development affects competitiveness and profitability;
• User Metrics: Acquisition and retention metrics provide insight into customer engagement and long-term growth potential;
• Profitability: Sustainable profitability is fundamental for ensuring business continuity and attracting investor interest;
• Asset Utilization: Optimal asset utilization enhances operational efficiency and supports strategic growth initiatives.
  

The FinIndex incorporates specific financial metrics tailored to the industry nuances of iGaming and GameDev. By focusing on revenue generation, development efficiency, user engagement, profitability, and asset management, the FinIndex provides a comprehensive framework for evaluating the financial health and performance of companies within these sectors. Understanding and interpreting such metrics is crucial for stakeholders and investors seeking to make informed decisions in these dynamic and rapidly evolving domains.


FinIndex's Importance in the Industry

The FinIndex is essential for evaluating the financial health of companies in iGaming and GameDev sectors, providing practical insights that benefit investors, developers, and stakeholders alike.

FinIndex Usage Examples:
In iGaming, the FinIndex analyzes revenue growth, profit margins, and ROI from game development expenditures to identify financially strong companies for investment and partnerships.

In GameDev, the FinIndex similarly assesses metrics such as development costs per game and revenue per title, helping developers optimize resource allocation and attract project funding.

How the FinIndex Supports Decision-Making:

• Investors: The FinIndex helps investors evaluate risks and potential returns when considering investments, guiding decisions aligned with investment goals;
• Developers: Game developers use the FinIndex to benchmark financial performance, refine strategies, and prioritize investments for sustainable growth;
• Stakeholders: Regulators and industry associations benefit from the FinIndex when it comes to identifying trends and monitoring industry health.
  

In Conclusion
The FinIndex is a crucial tool for analyzing finances in the iGaming and GameDev industries, offering actionable insights for stakeholders. Its importance lies in its comprehensive approach to studying the fundamentals of the companies included in the index and the industry as a whole. Looking forward, the FinIndex will continue to evolve to incorporate new indicators and trends, supporting stakeholders in navigating the dynamic landscape of iGaming and GameDev.

In this article, we have elaborated on the fundamental details of FinIndex and also summarized the features of the Financial Index Product introduced by Data40. In the next article, we will delve into the specific realms covered by FinIndex Data40. This expanded dataset will provide deeper insights into market trends, user engagement metrics, competitive analysis, and emerging opportunities within iGaming and GameDev sectors. FinIndex Data40 promises to offer a comprehensive overview, empowering stakeholders with richer data to make strategic decisions and drive industry advancements.

I plan to publish a series of articles about how intelligence and knowledge, fundamental analysis, and awareness can help entrepreneurs and investors navigate the era of digital speculation.

Every year, there is another surge in the blockchain community. A horde of speculators rushes in thirsting for profit. Today, in this article, I want to understand "where the market is heading," and one of the ways to do this is through monitoring so-called FinIndexes.

Today, using the example of the FinIndex approach in the GameDev and iGaming industries, I want to lay the terminological groundwork.

Article #1 "What is FinIndex in the iGaming and GameDev Industries". TLDR:

1. Definition, my authorial take on the term "FinIndex";
2. Properties of the studied markets, using GameDev and iGaming as examples;
3. Components to assemble the simplest custom index;
4. Its purpose and relevance, particularly for investors;
5. Initial conclusions;
6. Topics for upcoming articles.

Experience the convenience of our iGaming event calendar, neatly packaged and ready for your use. Inside each calendar-event there is a link to the event/report website, date and location, details, and other useful information. Here, you'll find:

• All gaming B2B events;
• Publication dates of IR reports from top 40 iGaming companies.

This format, crafted after careful consideration, offers unparalleled convenience compared to traditional super tables. Best of all, it is completely free, without registration or any unnecessary steps. Access the information you need with ease.

We collect all publicly available information about 40 major companies in various industries, in this case, gambling. The link I provided leads to a calendar where we display all significant events related to these companies. Based on these metrics, we construct our financial index, which can fluctuate due to various events within the company
Wikipedia is a free and accessible source of information. It was created for people to use open information

Thanks, I fixed it

You are absolutely right! And I tried to delete 1 of the posts, but the forum won't let me do it. So I just left 2 identical posts in different sections. But today I was advised to change the subject and text of one of the posts if I can't delete them. Which I did

In the quest for achieving success and profitability, investors must navigate a vast landscape of companies striving to secure a dominant position in the market. Amidst this frenetic competition, one crucial element emerges as paramount: liquidity. Liquidity plays a pivotal role in the realm of investments, and this holds true even within the gambling industry. Companies boasting high liquidity possess the capacity to adeptly respond to shifting market dynamics, rendering them more robust and attractive to investors in search of both stability and growth.

In this article, I will present to you the top 10 most liquid companies in the gambling industry. My analysis was conducted based on the Financial Index, which tracks the stock performance of 40 publicly traded companies in the gambling industry, encompassing various forms of online gambling, such as casino games, sports betting, poker, bingo, lotteries, and more. The index employs a market capitalization-weighted methodology and is adjusted semi-annually to account for market changes and the diversification of companies' activities in the gambling sector.

Top 10 companies

PhilWeb
Corporation is a prominent gaming company based in the Philippines. Established in 2000, the company specializes in providing e-gaming solutions and services to various online and land-based gaming operators in the country. One of the significant aspects that set PhilWeb apart is its digital platform that enables gaming operators to offer a diverse range of casino games, such as slots, table games, and lottery products, to their customers. This platform leverages advanced technology and robust security measures to ensure a safe and seamless gaming experience for players.      

For PhilWeb Corporation, the number of outstanding shares stands at an impressive 1,435,776,680. As of the latest data available, PhilWeb Corporation boasts an impressive average trading volume of 727,878,914.  This robust trading activity reflects the company's prominence and investor interest in the gaming sector in the Philippines.

SJM Holdings Limited
SJM Holdings Limited - a major player in China's gambling industry. With 7,040,000,000 outstanding shares and an average trading volume of 18,569,762, it enjoys a strong market presence. Operating in Macau, it offers diverse gaming options and focuses on top-notch experiences. A compelling choice for investors in the booming gambling and entertainment sector.

Sinopharm Tech Holdings Ltd
Sinopharm Tech Holdings Ltd, headquartered in China, is a notable company in the gambling industry. With 4,590,000,000 outstanding shares and an average trading volume of 15,780,000, it commands a significant market presence. As an investor, this company presents an enticing opportunity in the vibrant and dynamic world of gambling and entertainment.

DraftKings
DraftKings, based in the USA, is a prominent player in the gambling industry. With 451,630,000 outstanding shares and an average trading volume of 13,301,832, it showcases a strong market presence. As an investor, this company presents an exciting prospect in the thriving landscape of gambling and entertainment in the United States.

The Star Entertainment Group
The Star Entertainment Group, headquartered in Australia, is a significant player in the gambling industry. Boasting 947,990,000 outstanding shares and an average trading volume of 11,122,637, it holds a robust market presence. For investors seeking opportunities in the Australian gambling and entertainment sector, this company stands out as an appealing option.

Tabcorp Holdings Limited
Tabcorp Holdings Limited, based in Australia, is a prominent player in the gambling industry. With 2,250,000,000 outstanding shares and an average trading volume of 10,659,072, the company demonstrates a substantial market presence. Investors looking for potential prospects in the Australian gambling and entertainment sector may find Tabcorp Holdings Limited an intriguing choice.

Galaxy Entertainment Group Limited
Galaxy Entertainment Group Limited, a major player in China's gambling industry, possesses 4,360,000,000 outstanding shares and an average trading volume of 9,861,324. With a strong market presence, the company presents an alluring option for investors exploring opportunities in the thriving Chinese gambling and entertainment sector.

Las Vegas Sands Corp
Las Vegas Sands Corp, headquartered in the United States, is a prominent company in the gambling industry. With 763,989,752 outstanding shares and an average trading volume of 4,971,991, the company demonstrates a significant market presence. Investors seeking exposure to the US gambling and entertainment market may find Las Vegas Sands Corp an enticing choice.

MGM Resorts International
MGM Resorts International, a major player based in the USA, boasts 373,913,450 outstanding shares in stock and an average trading volume of 4,265,278. With a solid market presence, this company offers investors a compelling opportunity in the vibrant and dynamic world of the US gambling and entertainment industry.

BetMakers Technology Group
BetMakers Technology Group, headquartered in Australia, is a noteworthy company in the gambling industry. It holds 942,050,000 outstanding shares in stock and experiences an average trading volume of 4,196,605. With a robust market presence, BetMakers Technology Group presents an attractive prospect for investors seeking opportunities in the Australian gambling and technology sector.

Factors Driving Investor Interest in These Gambling Companies

These gambling companies have captivated investors for a multitude of compelling reasons, making them alluring prospects in the ever-evolving world of gambling. Let's delve into the core factors that have beckoned investors to place their wagers on these industry giants.

Unprecedented Demand and Popularity:
Companies such as BetMakers Technology Group, MGM Resorts International, and Las Vegas Sands Corp have achieved remarkable liquidity by drawing in a vast player base. Their extraordinary gaming offerings, alluring bonuses, and diverse entertainment options set them apart, continuously stoking investor interest.

Pioneering Innovation and Technology:
Enterprises like BetMakers Technology Group and Galaxy Entertainment Group Limited are actively channeling investments into cutting-edge digital technologies, catering to tech-savvy, forward-thinking customers. Incorporating artificial intelligence, blockchain advancements, and enhanced online platforms has not only expanded their customer base but also bolstered liquidity.

Global Footprint:
With extensive networks of casinos and entertainment complexes spanning various countries, companies such as Las Vegas Sands Corp and Galaxy Entertainment Group Limited have established diverse investor bases and stable stock liquidity.

Commitment to Transparency and Accountability:   
Firms like MGM Resorts International place paramount importance on transparent operations and their fiduciary duty to players and investors. This steadfast commitment builds trust and sustains long-term stock liquidity.

Internationally Acclaimed Brands:
Companies like BetMakers Technology Group and MGM Resorts International have cemented their status as global brands with stellar reputations and massive followings. Their worldwide recognition draws investors from across the globe, ensuring robust liquidity and consistent stock growth.

Strategic Market Expansion:
BetMakers Technology Group, Las Vegas Sands Corp, and Galaxy Entertainment Group Limited are actively pursuing market expansion strategies, igniting interest from international investors and consequently boosting stock liquidity. Through strategic partnerships, acquisitions, and market entry into various regions, these companies are solidifying their positions in the global gambling landscape.

For instance, BetMakers Technology Group is ambitiously expanding into Asian, European, and American markets, providing worldwide access to its innovative products and solutions. Meanwhile, Las Vegas Sands Corp and Galaxy Entertainment Group Limited are trailblazing by establishing lavish casino resorts in countries such as China, Singapore, South Korea, and others. This geographic expansion attracts both local patrons and a plethora of foreign guests and investors, thereby elevating the liquidity of these companies' stocks.

In summation, the fervor to expand into global markets propels BetMakers Technology Group, Las Vegas Sands Corp, and Galaxy Entertainment Group Limited into the upper echelons of attractiveness for investors seeking maximum liquidity and growth potential within the rapidly evolving gambling industry.

Surely some of you could have seen my post The most liquid companies in the gambling industry in another section and considered me a spammer. However, I mistakenly uploaded 2 posts at the same time in different sections and then just couldn't delete any of them. Therefore, changing the topic, I ask users here to explain why it is not possible to delete posts

I understand your concern about online advertising and the influencers who promote it. The reason I listed these accounts is primarily because they may be of interest to gambling marketing specialists or casino owners. However, you mentioned a very important point that most influencers are paid to promote gambling and it is important for players to understand that gambling is not a way to make money, but only entertainment

You're absolutely right that there's no guarantee of winning all the time in gambling. Losing is a natural part of the process, and it shouldn't be a source of shame, as long as you're playing responsibly within your means. Staying mindful of your budget and treating the casino as a source of entertainment rather than a way to make money is a wise approach to enjoy the experience without unnecessary stress

I published a post dedicated to Twitch, where you can find 40 accounts closer to gambling

I have a lot of materials that I'd like to share, even if they are on the same topic. And a large number of merits is not my ultimate goal. Bitcointalk has an average of 1,000,000 visitors every month, and my materials will definitely resonate with them, even if it appeals to just 2 people.

Twitch has not banned gambling completely. Sports betting, fantasy sports, poker, etc. can still be streamed on platform. Twitch prohibits streaming slots, roulette and other games from sites that do not have a license in the United States and other countries.

Gambling faces limitations, so marketers are exploring new ways to promote. Social media have become one of the methods. I have already written about the top 50 Instagram & TikTok accounts for gambling advertising. But gambling is strictly regulated on these platforms. Therefore, Twitch may be a more suitable platform.

Twitch allowed streamers to share referral codes and links without restrictions for a period. Today, it is prohibited to stream sites that include slots, roulette, or dice games and aren’t licensed either in the U.S. or in other jurisdictions. But following the rules, influencers can stream various gambling sites on Twitch.

We have collected 2,505 Twitch channels related to gambling and I make the top 40 of them sorted by the number of hours watched.

idx	Name	Followers	Language	Hours Watched	Top category by HW
1	CasinoDaddy	183,033	English	707,391	Slots (99,7%)
2	SlotsMarko	32,000	English	600,621	Slots (100%)
3	SkipNhO	1,250,000	Portuguese	535,614	Virtual Casino (81%)
4	PokerStars	327,000	English	512,140	Poker (100%)
5	rachaxp7	199,000	Portuguese	382,578	Virtual Casino (79%)
6	STANISLAW89	128,000	Russian	335,639	Virtual Casino (94%)
7	ilGabbrone	545,000	Italian	320,153	Virtual Casino (89%)
8	ZLOYn	857,000	Russian	307,565	Virtual Casino (56%)
9	Andypsx	94,000	Spanish	238,293	Slots (100%)
10	egorkreed	1,160,000	Russian	233,181	Virtual Casino (70%)
11	k4t4n4	172,000	Russian	226,723	Virtual Casino (36%)
12	Slotshub	25,259	Greek	221,803	Slots (100%)
13	ROSHTEIN	1,070,000	English	218,262	Slots (100%)
14	RobbinLud	10,000	Russian	208,070	Virtual Casino (100%)
15	KhovanskyToday	105,000	Russian	199,053	Virtual Casino (53%)
16	PokerStarsEspanol	57,000	Spanish	196,284	Poker (100%)
17	Casino_Squad	68,000	Italian	194,948	Virtual Casino (100%)
18	TritonPoker	75,141	English	174,478	Poker (100%)
19	aussieslots	50,000	English	164,755	Slots (100%)
20	yuuri22	106,000	Portuguese	154,733	Virtual Casino (51%)
21	PokerStars247	173,113	English	148,791	Poker (100%)
22	symbiolive	131,922	Portuguese	138,976	Slots (58,9%)
23	Kosteze	111,000	Russian	138,509	Virtual Casino (72%)
24	SemaKingg	16,000	Russian	127,934	Virtual Casino (99%)
25	SpinlifeTV	86,000	English	125,964	Slots (100%)
26	SEINTYS	128,000	Russian	118,056	Virtual Casino (38%)
27	cellinrj	308,000	Portuguese	117,266	Virtual Casino (60%)
28	Eskhato	94,000	Russian	116,558	Virtual Casino (100%)
29	PokerStarsFrance	46,000	French	113,107	Poker (100%)
30	ADM1TR1POW	277,393	Russian	106,738	Slots (45,6%)
31	fnxLNTC	650,000	Portuguese	104,120	Virtual Casino (95%)
32	topbonusio	42,000	Spanish	103,057	Slots (100%)
33	FEDOSIK_ZANOSIK	15,309	Ukrainian	101,069	Virtual Casino (100%)
34	B4W1N	23,160	Russian	95,773	Virtual Casino (100%)
35	GALINEOS	18,000	Polish	95,302	Slots (100%)
36	Bonusheroes	15,887	German	90,417	Slots (100%)
37	DiNIceTea	117,000	Russian	89,526	Virtual Casino (46%)
38	nokainlive	68,000	Portuguese	89,102	Virtual Casino (100%)
39	SLOTAKIAS	24,000	Greek	88,981	Slots (100%)
40	ProdigyDDK	172,000	English	87,051	Slots (92%)

The information in the above top is relevant at the time of data collection. The Demo_Gambling/iGaming Twitch Marketing Inventory List 2023 includes the number of peak viewers, average viewers, hour watched per day, active days, and etc.

More and more businesses are turning to influencers, considering their vast audience and impact. The effectiveness of influencer advertising can be attributed to the strong bond between influencers and followers. When influencers recommend or review products, viewers perceive their opinions as highly reliable, surpassing the credibility of traditional advertising methods. Influencers offer a unique advantage in terms of targeting, allowing advertisers to concentrate on specific target audiences. That's why we have compiled 2,505 streamers into a single list - Gambling/iGaming Twitch Marketing Inventory List 2023, which served as the basis for this top. Considering the restrictions faced by gambling, influencer marketing on Twitch can become effective and allows companies to achieve more quality results.

In countries where gambling is legal, are there fewer opponents of such entertainment?

Do you think if it were legal in most countries, like alcohol, people would treat gambling more positively?

Even if people follow influencers for other reasons, they tend to use the products and services they promote because followers trust them. I think that's the essence of influencer marketing. Influencers influence people's choices, and brands that are promoted by influencers benefit from this influence. That's why we can see various advertisements from clothing stores to gambling from an influencer who creates, for example lifestyle content

I have heard different opinions about gambling over the years. You're right, all I've written is my thoughts. Does the discussion of any topic require constant references to various sources? I want to hear the opinion of the others. You may disagree with me and share your opinion on the topic

Exactly, that's what I meant. Lotteries are part of gambling, where people spend money for a chance to get a potentially big win. People may hate casino games, but they buy lottery tickets every day and say that gambling is bad. Although they also gamble

Gambling has been a widespread form of entertainment for centuries. I Googled how many people gamble and on the first site they write that about 1.6 billion people around the world gamble. And this is almost 20% of the world's population. Gitnux also writes that at the same time 4.2 billion play at least once a year.

The world of gambling is diverse, and people's attitudes towards various products can be amazingly different. Each gambler finds a game that suits their taste. At the same time, many people who gamble are not even aware of their involvement. I want to study the ambivalent attitude towards different gambling products.I want to start with the reasons for such a different attitude.

Reason 1: Perception of risk
One of the main reasons is the perception of risk. Certain forms of gambling, such as sports betting and casino games, are perceived as high-risk activities that can lead to significant financial losses. On the other hand, lotteries are seen as a relatively low-risk option, perhaps due to the low ticket price and their legality at the government level.

Reason 2: Social acceptability
Certain entertainment carries a greater degree of social acceptance compared to others. For instance, bingo is commonly regarded as harmless, while roulettes, sports betting, poker, or blackjack often carry negative associations, including addiction and irresponsible behavior.

Many people have a negative attitude to gambling, not even realizing that their passion for bingo is also gambling addiction. This case is interesting because people generally don't classify bingo or lotteries as forms of gambling.

Reason 3: Accessibility
In many countries, lotteries are widely available and easily accessible, often operated by the government. Conversely, casino games may face restrictions or even be prohibited. This disparity in the treatment of different forms of gambling within a country can significantly influence public attitudes towards them. For people, products approved by the state are deemed acceptable, while anything that is prohibited tends to generate a negative perception.

The main arguments against gambling are:

• Prohibition at the state level.  As I have already said, gambling is prohibited or strictly regulated in many countries.
• Addiction. For example, playing slot games or sport betting people lose money and can't stop. At the same time, no one talks about dependence by lotteries. It is the fact that many countries are allowed to play the lottery that has created a positive image around this game. But there are enough examples when people lost everything trying to win the main prize in the lottery.
• Scam. It is worth remembering that fraud is not only in gambling. However, the scammers of several such projects spoil the reputation of the entire sphere as a whole.
• Banditry. I think it has to do with negative images in movies. After all, no one will watch a movie about how thousands of people play in a casino, and then go to work, lead a normal lifestyle. Therefore, they make films about bandits who conduct dishonest business.
• Everyone loses. This myth came from the fact that people declare losses loudly and it is remembered. For example, people will not remember hundreds or thousands of other people's winnings, but they will remember 1 case when a person lost an apartment and job due to gambling.

Attitudes towards gambling products have evolved over many years and are shaped by the complex interaction of all the aforementioned factors.

Positive attitude to the lottery
Typically, gambling activities are frowned upon by society, but lotteries enjoy immense popularity and trust. Many individuals perceive lotteries as acceptable, primarily because they offer the possibility of winning substantial sums, and the proceeds from ticket sales often contribute to vital social programs like education, culture, and healthcare. However, it is important to recognize that despite the general perception, lotteries are indeed a form of gambling.

Lottery operators tend to target the most vulnerable members of society, with individuals from lower-income brackets more likely to allocate a significant portion of their earnings towards purchasing lottery tickets. This is primarily fueled by the lottery's promotion of the notion of "get rich quick". Surprisingly, many countries approve of this phenomenon, with lottery ticket sales points found everywhere. Regrettably, the potential consequences of fostering unrealistic expectations and financial irresponsibility often go unnoticed.

It is crucial to acknowledge that lotteries possess one of the highest House Edges, ranging from 7% to 30%. This substantial margin ensures that lottery owners amass significant profits, given the extremely low probability of players winning. In lottery play, luck remains the sole factor upon which players rely. In contrast, casino games like blackjack offer players greater opportunities to win, as they can employ strategies and skills to enhance their chances of success.

Attitude to the casino games
When comparing casino games to lotteries, one can observe that casino games tend to exhibit greater honesty and transparency. Within a casino setting, the rules of the games are clearly outlined, allowing players to ascertain the probabilities of winning for each bet they place. While it is crucial to remain vigilant against scammers, it's important to acknowledge that fraudulent individuals exist in various aspects of life, including the realm of gambling. Nonetheless, numerous countries are actively working towards regulating gambling, and operators are increasingly adopting responsible gaming.

Criticism
Criticism towards gambling persists, with the belief that these games have a detrimental effect on society by exacerbating wealth inequality and contributing to social issues.

Different forms of gambling possess unique characteristics and allure, yet their impact on participants and society varies. The crucial factor lies in approaching gambling responsibly, implementing legislative regulations, and promoting social awareness. These measures can help alleviate the negative consequences of gambling and minimize its risks for both individuals and society.

As previously mentioned, the regulation of lotteries plays a significant role in rendering them accessible and less hazardous to people. In countries where casinos are prohibited, a multitude of underground and illicit operations arise. In such illicit establishments, responsible gaming is disregarded, and operators prioritize extracting as much money as possible from players. Engaging in such underground activities puts individuals at risk of falling victim to scams, and they have no legal recourse against these establishments due to their involvement in illegal gambling. Therefore, it is essential to regulate all forms of gambling, fostering a positive perception of fair and lawful gambling practices.

What do you think? Why is there such a different attitude to gambling products and will it ever change?

TikTok is not the only platform where gambling advertisements are prohibited. However, gambling is advertised everywhere. When I mention "gambling advertising", I don't mean direct promotion like "A guy won a $100,000 jackpot, want to win the same? Play roulette, here's the link to the website." There are many ways to bypass bans and restrictions.

No one can completely ban gambling advertising. As long as social media bring traffic, casinos, bookmakers, and others will buy advertisements. Marketers use not only influencer marketing, but also purchase contextual and targeted advertising. From this perspective, gambling advertising is important to the social media platforms themselves. Why? Because gambling advertising is one of the most expensive per click. As a result, advertisers get traffic, platforms where this advertising is shown get a percentage of each click, and everyone else gets information.