Gambling has been a widespread form of entertainment for centuries. I Googled how many people gamble and on the first site they write that about 1.6 billion people around the world gamble. And this is almost 20% of the world's population. Gitnux also writes that at the same time 4.2 billion play at least once a year.

The world of gambling is diverse, and people's attitudes towards various products can be amazingly different. Each gambler finds a game that suits their taste. At the same time, many people who gamble are not even aware of their involvement. I want to study the ambivalent attitude towards different gambling products.I want to start with the reasons for such a different attitude.

Reason 1: Perception of risk
One of the main reasons is the perception of risk. Certain forms of gambling, such as sports betting and casino games, are perceived as high-risk activities that can lead to significant financial losses. On the other hand, lotteries are seen as a relatively low-risk option, perhaps due to the low ticket price and their legality at the government level.

Reason 2: Social acceptability
Certain entertainment carries a greater degree of social acceptance compared to others. For instance, bingo is commonly regarded as harmless, while roulettes, sports betting, poker, or blackjack often carry negative associations, including addiction and irresponsible behavior.

Many people have a negative attitude to gambling, not even realizing that their passion for bingo is also gambling addiction. This case is interesting because people generally don't classify bingo or lotteries as forms of gambling.

Reason 3: Accessibility
In many countries, lotteries are widely available and easily accessible, often operated by the government. Conversely, casino games may face restrictions or even be prohibited. This disparity in the treatment of different forms of gambling within a country can significantly influence public attitudes towards them. For people, products approved by the state are deemed acceptable, while anything that is prohibited tends to generate a negative perception.

The main arguments against gambling are:

• Prohibition at the state level.  As I have already said, gambling is prohibited or strictly regulated in many countries.
• Addiction. For example, playing slot games or sport betting people lose money and can't stop. At the same time, no one talks about dependence by lotteries. It is the fact that many countries are allowed to play the lottery that has created a positive image around this game. But there are enough examples when people lost everything trying to win the main prize in the lottery.
• Scam. It is worth remembering that fraud is not only in gambling. However, the scammers of several such projects spoil the reputation of the entire sphere as a whole.
• Banditry. I think it has to do with negative images in movies. After all, no one will watch a movie about how thousands of people play in a casino, and then go to work, lead a normal lifestyle. Therefore, they make films about bandits who conduct dishonest business.
• Everyone loses. This myth came from the fact that people declare losses loudly and it is remembered. For example, people will not remember hundreds or thousands of other people's winnings, but they will remember 1 case when a person lost an apartment and job due to gambling.

Attitudes towards gambling products have evolved over many years and are shaped by the complex interaction of all the aforementioned factors.

Positive attitude to the lottery
Typically, gambling activities are frowned upon by society, but lotteries enjoy immense popularity and trust. Many individuals perceive lotteries as acceptable, primarily because they offer the possibility of winning substantial sums, and the proceeds from ticket sales often contribute to vital social programs like education, culture, and healthcare. However, it is important to recognize that despite the general perception, lotteries are indeed a form of gambling.

Lottery operators tend to target the most vulnerable members of society, with individuals from lower-income brackets more likely to allocate a significant portion of their earnings towards purchasing lottery tickets. This is primarily fueled by the lottery's promotion of the notion of "get rich quick". Surprisingly, many countries approve of this phenomenon, with lottery ticket sales points found everywhere. Regrettably, the potential consequences of fostering unrealistic expectations and financial irresponsibility often go unnoticed.

It is crucial to acknowledge that lotteries possess one of the highest House Edges, ranging from 7% to 30%. This substantial margin ensures that lottery owners amass significant profits, given the extremely low probability of players winning. In lottery play, luck remains the sole factor upon which players rely. In contrast, casino games like blackjack offer players greater opportunities to win, as they can employ strategies and skills to enhance their chances of success.

Attitude to the casino games
When comparing casino games to lotteries, one can observe that casino games tend to exhibit greater honesty and transparency. Within a casino setting, the rules of the games are clearly outlined, allowing players to ascertain the probabilities of winning for each bet they place. While it is crucial to remain vigilant against scammers, it's important to acknowledge that fraudulent individuals exist in various aspects of life, including the realm of gambling. Nonetheless, numerous countries are actively working towards regulating gambling, and operators are increasingly adopting responsible gaming.

Criticism
Criticism towards gambling persists, with the belief that these games have a detrimental effect on society by exacerbating wealth inequality and contributing to social issues.

Different forms of gambling possess unique characteristics and allure, yet their impact on participants and society varies. The crucial factor lies in approaching gambling responsibly, implementing legislative regulations, and promoting social awareness. These measures can help alleviate the negative consequences of gambling and minimize its risks for both individuals and society.

As previously mentioned, the regulation of lotteries plays a significant role in rendering them accessible and less hazardous to people. In countries where casinos are prohibited, a multitude of underground and illicit operations arise. In such illicit establishments, responsible gaming is disregarded, and operators prioritize extracting as much money as possible from players. Engaging in such underground activities puts individuals at risk of falling victim to scams, and they have no legal recourse against these establishments due to their involvement in illegal gambling. Therefore, it is essential to regulate all forms of gambling, fostering a positive perception of fair and lawful gambling practices.

What do you think? Why is there such a different attitude to gambling products and will it ever change?

TikTok is not the only platform where gambling advertisements are prohibited. However, gambling is advertised everywhere. When I mention "gambling advertising", I don't mean direct promotion like "A guy won a $100,000 jackpot, want to win the same? Play roulette, here's the link to the website." There are many ways to bypass bans and restrictions.

No one can completely ban gambling advertising. As long as social media bring traffic, casinos, bookmakers, and others will buy advertisements. Marketers use not only influencer marketing, but also purchase contextual and targeted advertising. From this perspective, gambling advertising is important to the social media platforms themselves. Why? Because gambling advertising is one of the most expensive per click. As a result, advertisers get traffic, platforms where this advertising is shown get a percentage of each click, and everyone else gets information.

These numbers reflect the amount of subscribers not as of June 6, the data was collected earlier. I only relied on the content of the datasets.

As for the content, as I wrote in the post, these accounts are not completely dedicated to gambling, these are profiles where gambling can advertise.

These numbers do not reflect the actual number of real followers. The collection of information includes only the visual aspect, that is, it describes the number of subscribers specified in the profiles.

I can't correct the title, but I have added a note stating that it was clickbait and I should have been more precise in the description. Thank you for noticing

You're right, these numbers don't represent the actual number of real followers. Gathering information only involves the visual aspect, meaning it describes the number of followers that stated in profiles. When conducting a deep analysis, it's important to verify the page's statistics.

However, they still have an active audience, and the potential of TikTok and Instagram should not be underestimated. Videos posted here can be seen not only by the influencer's followers but also by others. If a viral video is created, it can generate free traffic.

Is it more effective to use platforms where gambling is partially allowed? I would say it's easier. But TikTok is a very popular social media that can bring traffic. There are many ways to bypass advertising restrictions. TikTok's algorithms can block direct advertising, but you don't have to say, "Here are the slots, spin and win $100,000." Instead, you can use any of the influencers mentioned above and buy advertising in a video that may not even be related to gambling. For example, you can insert the website's logo and promo code into such a video. TikTok's algorithms are not yet capable of analyzing this type of advertising. The video can be not about gambling, for instance, it could be a mini-vlog, but there is some text and images in it (in this case, the promo code and logo). Of course, someday they will start banning such videos as well, but during that time, millions of people will be able to see the advertisement. And then marketers will come up with new methods to bypass restrictions.

As for the collections, we have ready-made lists of influencers on Facebook, Twitch, Youtube, Reddit, Twitter and Telegram. And I want to write a few more posts about influencers on these social media.

I agree with you. There are many reasons why businesses use influencers. The main goal is to attract new players to the gambling platforms. Will ONLY followers who gamble go there? It's a difficult question. Will such advertising bring in new users who have never played before? Yes. How many? That's another question. However, constant advertising will lead to people knowing about the projects being promoted. In this way, companies create an image.

Everyone who gambles today started somewhere. Some saw an advertisement, some were brought in by friends, some were looking for a football match and ended up on a sports betting website, and so on.

I want to say that advertising has multiple goals, and building brand recognition is not a quick process, but in the end, constant promotion will work.

In general, direct advertising of gambling is prohibited on TikTok. Therefore, marketers use other methods. For example, they place promo codes and the logo of bookmakers, casinos, etc. on the video. These videos may absolutely not relate to gambling. Why are such ads not banned? Because the TikTok algorithms have not yet learned to recognize that there is a gambling advertisement on the video.

For example, a promo code from 1xbet or casino is posted on some funny video. In general, this is just a video about a funny situation not related to gambling. There are people on the video, the project logo, some text, etc. For TikTok, this is just a viral video, the algorithms do not see direct advertising, because the video is not about gambling.

Such a video can be banned, but not immediately. It can be displayed for a week, a month, 2, 3, etc., until users complain about it. In this case, the video will be checked by a bot that does not yet know how to recognize such advertising. And this video will continue to be shown until it is checked by a person. Up to this point, the video can gain thousands or millions of views. And not necessarily everyone who watched the video will go and use the promo code, however, such advertising will bring some traffic.

I'm talking about accounts where gambling can be advertised. Content on their pages can be dedicated to anything. Gambling can be advertised not only on accounts dedicated only to gambling.

I don't think that everyone who advertises gambling actually plays it. Here, the focus is more on the influence these people have on their followers. All these influencers are an excellent tool for promotion. Generally, people trust those they are subscribed to. That's why businesses can attract new users by using influencers for promotional purposes. In these lists, there are influencers who advertise gambling, but they may not actually gamble. All the streams where influencers are gamble are part of marketing.

Yes, you're right. However, I'm talking about accounts where gambling can be advertised. Influencers here can cover various content, from lifestyle to humor. Gambling can be advertised not only on accounts solely dedicated to gambling. This top focuses on accounts in different spheres where gambling is promoted, so the audience here is more receptive to such advertisements than with any other influencers. It doesn't include the largest accounts such as Cristiano Ronaldo, Selena Gomez, etc., because it's not about the most popular influencers in general, but rather about influencers where gambling can be advertised.

Top 50 Instagram and TikTok accounts that are suitable for gambling advertising

It was a clickbait, right. I want to consider influencer marketing opportunities for gambling projects. The Data40 team collected 3,438 influencers ready to promote gambling. Based on Gambling/iGaming Instagram Inventory List for Marketing 2023 and Gambling/iGaming TikTok Inventory List for Marketing 2023, I have compiled the top 50 influencers on Instagram and TikTok. And I have included influencers who create videos on various topics, ranging from entertainment to sports. They may not gamble, but they promote gambling, and the audience here is positive about such advertising.

idx	Name	Platform	Followers
1	barstoolsports	TikTok	27 300 000
2	bleacherreport	Instagram	20 917 830
3	funnyhoodvidz	Instagram	17 069 181
4	egorkreed	Instagram	14 665 056
5	egorkreed	TikTok	12 500 000
6	loud_victor	Instagram	11 184 367
7	loud_coringa	TikTok	8 800 000
8	evtushenko_dima	TikTok	7 900 000
9	mrstiventc1977	TikTok	7 200 000
10	ziilverk	TikTok	7 200 000
11	jonvlogs	Instagram	6 406 242
12	rodrigofee2	Instagram	4 772 613
13	ivanzolo2004	TikTok	3 800 000
14	bruninzor	TikTok	3 700 000
15	elgato	TikTok	3 600 000
16	piuzinholl	Instagram	3 512 900
17	jonvlogs	TikTok	3 300 000
18	lasapaaaaa	TikTok	2 800 000
19	stiven.tc	Instagram	2 780 613
20	dilbliin	TikTok	2 200 000
21	bingojunkiess	TikTok	2 200 000
22	evelone1922	TikTok	2 100 000
23	slaterkodish	TikTok	2 000 000
24	rachaxp	Instagram	1 966 935
25	fluxo_two9	Instagram	1 918 052
26	evtushenko_dima	Instagram	1 797 746
27	alanafloresf	TikTok	1 700 000
28	tima_maconi	TikTok	1 700 000
29	kyivstoner	Instagram	1 663 612
30	paradeevich	TikTok	1 600 000
31	diegoneira3	TikTok	1 500 000
32	eypiedra	TikTok	1 500 000
33	lopezzjoacoo	Instagram	1 456 272
34	thenotoriousprankedy	Instagram	1 430 137
35	kareykadasha	Instagram	1 339 234
36	elranty	Instagram	1 301 162
37	westcol	Instagram	1 269 735
38	calaaaango	Instagram	1 240 844
39	davoobj	Instagram	1 184 008
40	gazzettadellosport	Instagram	1 130 765
41	fluxo_gorilatv	Instagram	1 111 213
42	davooxeneize	TikTok	1 100 000
43	gensyxa	TikTok	1 100 000
44	sport1news	TikTok	1 100 000
45	neekolul	TikTok	1 100 000
46	linfnx	Instagram	1 052 693
47	nsmartynov	Instagram	1 049 458
48	sharkao	Instagram	1 047 934
49	dedeof	Instagram	1 001 195
50	el_ranty	TikTok	1 000 000

Instagram and TikTok bloggers possess an extensive number of subscribers, enabling them to connect with a wide array of users and establish brand recognition. The listed 50 accounts collectively amass 214,269,797 followers. Followers place their trust in influencers and diligently follow their advice and recommendations. Partnering with bloggers presents a valuable opportunity for iGaming projects to attract new users.

barstoolsports
Platform: TikTok
Followers: 27,300,000
Optimal for: All thing gambling

Barstool Sports, established by Dave Portnoy in 2003, has emerged as a well-liked sports and pop culture media company. Initially starting as a print publication in Boston, it has evolved into a thriving digital media empire, commanding a significant online presence. The distinctive and often irreverent approach taken by Barstool Sports in their coverage of sports and entertainment has garnered them a substantial following.

The company's extensive coverage spans various topics, encompassing professional and college sports, gambling, viral videos, and celebrity gossip. Barstool Sports pushes the boundaries of conventional sports journalism, fearlessly taking risks and addressing sensitive subjects.

With a notable presence on social media platforms like TikTok, Barstool Sports shares condensed and dynamic versions of their content. On their TikTok account, a combination of sports-related videos, comedic skits, and viral clips is presented. There exists a potential customer base of 27,300,000 individuals who hold a positive disposition towards advertising gambling products.

bleacherreport
Platform: Instagram
Followers: 20,917,830
Optimal for: Projects related to sports

Bleacher Report (BR) is a renowned media platform that specializes in sports journalism, news, analysis, and entertainment. Its establishment dates back to 2007, and over time, it has emerged as one of the foremost sports websites globally. A distinguishing feature of Bleacher Report is its extensive team of authors and journalists, exceeding 2,000 experts and writers. These individuals collaborate with BR, offering their distinct perspectives and analysis on various sports events.

The official Instagram account of bleacherreport stands as one of the most influential and widely followed sports accounts on social media. Since its inception, it has amassed a massive audience of sports enthusiasts and delivers captivating content covering sports news, game highlights, interviews, entertainment, and much more.

With over 20,000,000 devoted sports fans, this account proves to be an exceptional tool for promoting a sports-related companies, given its average of 3,000,000 views on Reels alone. Furthermore, there are additional advertising avenues available, such as purchasing ads in Stories, posts, or live broadcasts.

funnyhoodvidz
Platform: Instagram
Followers: 17,069,181
Optimal for: All thing gambling

This Instagram account enjoys immense popularity among users, thanks to its ability to deliver entertaining content. In terms of advertising, you may encounter promotions for gambling games on the profile. For instance, it is possible to acquire a series of posts and stories, similar to what Stake did, with their advertisements regularly appearing in the account's stories throughout the year.

egorkreed
Platforms: TikTok, Instagram
Followers: on Instagram -14,665,056; on TikTok - 12,500,000
Optimal for: All thing gambling

Yegor Bulatkin, better known by his stage name egorkreed, is a renowned singer from Russia. He commands a substantial following on social media platforms such as Instagram, TikTok, YouTube, and Twitch, where he actively interacts with his fans. egorkreed utilizes his influence to promote a diverse range of products, spanning from video games to online casinos.

With an outstanding presence, egorkreed secures a prominent position in the ranking, amassing a combined follower count of 27,165,056 across these platforms.

To sum up

In total, these 5 accounts (with 2 of them belonging to Egor Kreed) have over 90,000,000 followers. Only these accounts alone can already generate significant traffic for iGaming businesses. Moreover, this number of followers is not final since popular TikTok and Instagram accounts continue to grow their follower count. In a few months, the milestone of 90,000,000 may exceed 100,000,000 followers.

We have published new research: iGaming Events and Expos 2023 Calendar. Price $100.

The dataset provided comprises details on 155 global gambling events scheduled for the year 2023. It encompasses information about the event's location, date, and event type.

Event research was carried out through open sources using the following search methods: Open search on Google, Bing. Information about the location and dates is collected from websites and pages of events.

For ease of comparison, the information gathered is grouped by the following criteria: Dates; Location; Country; Online participation options; Type.

Short Insights

Found 155 events dedicated to the iGaming industry:

Collected events take place in 46 countries, excluding online events;
Collected events are held in 92 cities, excluding online events.

The collected events are concentrated on different days of the event:

82 events are held on weekdays without affecting Saturday and Sunday;
16 events take place on Saturday or Sunday;
57 events take place on weekdays and weekends.

The listed events are further divided by the month they take place in:

January - 48 detected events;
February - 27 detected events;
March - 23 detected events;
April - 12 detected events;
May - 9 detected events;
June - 9 detected events;
July - 8 detected events;
August - 5 detected events;
September - 4 detected events;
October - 4 detected events;
November - 4 detected events;
December - 2 detected events.

This dataset holds immense potential for various applications, including but not limited to analyzing trends within the gambling industry, pinpointing sponsorship and advertising prospects, and facilitating travel arrangements for players.

There are several android applications available that allow to bet with cryptocurrencies:

1. Stake
2. 1xBit
3. mBit Casino
4. FortuneJack
5. Sportsbet.io
6. Bitcasino.io
7. BitStarz
8. 7Bit
9. Sportsbetting.ag

In addition to the above, I can advise:
1. Set limits. In pursuit of big winnings, even if you are playing with small amounts, you may not notice how you lose all your money. Setting a limit can help you control your budget and prevent you from ending up with nothing in the end. For example, your monthly limit could be 5% of your salary, so if you lose, you will still retain 95% of your salary due to the limit.
2. If you learn to follow 1st rule, it can have a positive impact on your discipline. Discipline is another way to maintain control. Discipline yourself not to live solely for the sake of the casino or sports betting. Allocate time to all areas of life for balance.
3. Point 2 leads to the third one: take breaks. Don't forget to dedicate time to work, hobbies, and spending time with family and friends.
4. Avoid chasing big winnings and trying to "get rich quick" through gambling. If you incur losses during gambling, don't try to recover them by making impulsive bets or playing longer. This can lead to further losses and exacerbate the problem.
5. Pay attention to your emotions during gameplay or betting. If you find yourself experiencing excessive stress, disappointment, or obsession, take a step back and reassess your involvement. Impulsive bets can result in significant losses. Perhaps in a different mood, you wouldn't take such risks.
6. However, if you still feel that your addiction is progressing and becoming problematic, be sure to seek support from friends, family, and professionals.

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There are many gambling/casino websites that have Android applications. Some examples: Bet365, 888 Casino, William Hill, Betway, PokerStars, Bwin, Unibet, Ladbrokes, Paddy Power, Betfair

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