Banner Advertising
CPC - 1000 clicks - $10
Let say this is the price for advertisers, which means publishers only earn about $0.007 CPC. Not attractive rates for publishers.
Popup Advertising
CPM - 1000 views - $0.5
CPC - 1000 clicks - $5
Please explain this part, how come popup can have clicks since it is popup?
Regarding popup, I think many users close popup before it displays the page. I think they wont count that .
They count only those pop ups , which opens in the desktop or mobile. its my guess.