I tend to agree with TeraBite, they said the cV token will be the only way to purchase CarVertical services before ICO, now when they got the money, they changed this to "you'll get a discount" if you use cV. Which is still good, but not enough for the price to go up.
There are many things to made a justify for cV price is low, Another point to add about the price is so low, markets where cV is on. Only 3 exchanges are available to trade cV (not so big though).. Unfortunately I don't see future for this 'project'..