Well, let's analyze the panorama:
Google's statement says: it will change its existing financial product restriction list in June this year, blacklisting ad content including but not limited to initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice (...) The restriction will apply both to Google's proprietary and affiliated advertisement platforms.
That's, initially, means:
- They are not going to accept Youtube videos related to the cryptoworld in any sense.
- They will not publish anymore adds about those topics.
- They said nothing about their search engine.
No , the real google statement is not that. You're analyzing the article.
https://support.google.com/adwordspolicy/answer/7648803?hl=en&ref_topic=29265In addition, ads for the following will no longer be allowed to serve:
Binary options and synonymous products
Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)
Youtube videos are not paid ads. That qualifies as user generated content.
Nor will the search result s be affected in any way.
Do not forget one thing: Google makes millions in publicity. Millions. They, for sure, are not interesting on losing all the crypto world publicity is giving to them. Besides, when a statement of such an importance is launched in such vague terms, I never believe it.
Changes are going to happen, of course. But I don't believe they are going to be as severe as we all are afraid off today...
It's not millions.
In 2017, Google's ad revenue amounted to almost 95.4 billion US dollars.
Those are billions, or 2/3 or the current value of all the bitcoins out there.
People that are deeply involved in crypto usually forget the real size of the global economy and the fact that crypts are still a tiny fraction of that.
If they have gone to the trouble of saying this in an official statement they will follow it to the end.
Probably they have played with the numbers long enough to realize that it is not going to affect them that much and the backslash from consumers that get tricked into scummy ICOs would be worse.