Everyone who bought bitcoin, even those who bought a little bit late in the bullrun benefitted, may not be financially with the increase in profits and all, but in some way or another, like how it allowed people to take advantage of bitcoin's security. So even if you did not get that much from the bull run because you came in late to the party, rest assured that as long as you hodl, you will gain bigger benefits from it.
I think one of those are the people who trust bitcoin I know some of them to think this is one of their fullest regret in their lives unexpectedly the price of the bitcoin pumps most of the rumors are just exceed the previous all the time and didn't expect it will come up over 40k. If you are mentally weak enough for sure you already sold your BTC when it reaches 10-15k and to those who people who held more than a year I would like to congratulate you, this is your new Lamborghini or a Bugatti.
I think the winner of this time is the long term trading holding a lot of year's it's a challenge to make a profit. Of course, the short-term trading rides the market volatility.
It's better to be late than never, advose them to buy even at this moment instead of not buying at all and missing out yet again on future ATHs, that way they can hodl as much without the worry of FOMO