No matter what kind of merchants are starting to accept bitcoin payment, most of them just use payment processors like coinbase, bitpay etc and dump the received bitcoin payment to fiat money right away. It just crashes the price.
If you think that way, then according to you, Bitcoins must never be accepted by any merchants, is it???
Lolz... Here we speak for its adoption, and when it gets adopted somewhere, we start complaining that they are dumping...
Do you think they get so many coins to just dump???
Don't they have brains that if they dump, they will themselves ruin the opportunity not just for everyone but themselves too...