I strongly believe Bitcoin will enter society layer by layer, the firsts being the crypto-maniacs, the geeks, the gamers... to the lasts, probably being the ol' farmer and the kind grandma (who always ask you-know-who when she has a computer problem).
I might be wrong, but I also have the impression most Bitcoiner are aware of the difference between fiat currency and gold/silver. This, my friends, was the easy layer. If you ever tried to explain this difference, you know most individuals simply don't care. Chances are that they won't care more for Bitcoin.
So, how can we show Bitcoin to the world, one layer at the time?
I believe the next layer is the gamers.
They use computers everyday and know enough to cope with all this techy stuff. I know some have been lured to the mining side, but clearly they're a minority. Some forums even have been deleting Bitcoin threads.
One sweet spot would be the Starcraft 2 community. E-sports really are on the rise, with hundreds of thousands in prize pools (for example, over 100K for the NASL). Champions are streaming their
practice games and regularly have 10k viewers.
Now to the point: I propose we pledge to give some donations to game casters, with a certain condition; they must place a Bitcoin donation button on their sites. It's THIS button we would use (meaning it should work).
"We want to give you *many BTC*, but you need to accept Bitcoin."
Full disclosure: I don't play Starcraft 2, but I watch the casted games. Those casters are amazingly fun.
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I WILL donate 10 BTC to Day9 if he puts a Bitcoin donate button on his stream or blip.tv page by the end of July.
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http://www.youtube.com/watch?v=ZS_12p4bJVI A short Day9's joke
http://www.youtube.com/watch?v=NJztfsXKcPQ Seriously, this.... this.... wow
Of course, the effect would magnified if I had some collaborators.