This is what the internet looks like without net neutrality. Someone has to own the internet in such a system. Here in the US it would be large companies, in China it could only be everyone's father figure ;the government.
Indeed, thats why all those "let's decentralize the internet" projects are huge, such as the one OP mentioned. Im buying as much cheap safecoin as possible, same for storj. Im sure those services will play a big role in the future. They seem like much better alternatives to what we have today.