is bitcoin getting rebranded as the blockchain?

[coinableS]

Lately I've been noticing that people love the blockchain but not bitcoin. Nasdaq wants to use the bitcoin blockchain but not bitcoin... will the term bitcoin get left behind? Will the new term for unspent outputs on the blockchain be renamed to bllockchain shares or blockchain packets? If so domain speculators should get. Buyblockchains.com or similar

[Amph]

this is was my worry of which i was talking in another thread, it appears that every big is looking only at the bitcoin technology, the blockchain, but not at the bitcoin itself, something like this can obscure too much bitcoin and drop it on the back burner

[NeuroticFish]

Blockchain technology is awesome, extremely powerful and free.

Bitcoin is a coin using that technology. It's as powerful as we keep it.
Bitcoin's blockchain is the strongest blockchain, with most users, most copies and biggest computing power to sustain it.
Whoever wants to use the safest blockchain will have to use Bitcoin.
The others will make cheap copies for themselves.

It's normal. We also have 1001 clone coins and nobody felt that Bitcoin is left behind.
Why now?

[jaredboice]

I think branding Bitcoin as "The Blockchain" is actually a positive move for the short term.

As an example, my company, Vector Interactive Group (www.vectorinteractive.net), just recently produced the following 4k video for iNation (please don't troll our client!). 

https://youtu.be/EG5iEhyNuq0

I chose to use the Bitcoin symbol in the video while using the term, "Blockchain" in the voice over.  My reasoning?  When trying to reach a mainstream audience, one has to remember that they have been bombarded with negative sentiment (and sometimes flat out lies) about Bitcoin in the mainstream press.  "Bitcoin has crashed," "Bitcoin is used by Criminals to Buy Drugs," "The CEO of Bitcoin died," "Bitcoin is a ponzi scheme," etc.  In effect, these people have been primed to ignore Bitcoin. So if you come out and say, "Bitcoin," your promotion will probably fall on deaf ears.

So in order to turn the tables around you have to be sneaky and give them a reason to do their own research.  Self discovery is very powerful and can undo the negative sentiment.  If they already understand the power of the blockchain, chances are they already did their research and understand the merits of Bitcoin. If they don't know what the blockchain is, they will be primed to do their own research and inevitably reach the same conclusions as those in the Bitcoin community. 

The more people start trusting the blockchain, the more people will start trusting bitcoin.

That's my two bits

[Paashaas]

What do they want, a centralised blockchain? i'm not getting exited about that idea.

a new decentralised blockchain? how will they do that?

If they want to use the blockchain they need Bitcoin, they know that right?

Ore is it they wont tell the media they love Bitcoin also, that wil trigger a huge rally and burns there planning? Bitcoin got so much power, it make sence tho.

Good question from OP, i'm gonna think about it for some time.

[re-actor]

With NASDAQ entering the use of the blockchain tech, possibly so.
https://www.cryptocoinsnews.com/nasdaq-details-upcoming-use-bitcoins-block-chain-tech/

[coinableS]

What do they want, a centralised blockchain? i'm not getting exited about that idea.

a new decentralised blockchain? how will they do that?

If they want to use the blockchain they need Bitcoin, they know that right?

Ore is it they wont tell the media they love Bitcoin also, that wil trigger a huge rally and burns there planning? Bitcoin got so much power, it make sence tho.

Good question from OP, i'm gonna think about it for some time.

As I understand they are going to use THE blockchain which will require bitcoins to transact. I'm thinking tge units currenly known as btc will be renamed blockchain shares or packets

[Paashaas]

After reading this, i'm more sure they will using BTC

https://coincenter.org/2015/05/wall-street-is-using-bitcoin-not-just-the-blockchain/

[gentlemand]

Classic case of fooling people into using something with a more neutral piece of nomenclature. There are already some fancy ass services using bitcoin as their backbone with zero mention of that actual word.

If you want to get shit done then you need the strongest and most established blockchain. The only reason not to use Bitcoin is its negative perception with the uninformed. You can bypass all of it by using 'blockchain' instead and everyone wins.

[Natalia_AnatolioPAMM]

With NASDAQ entering the use of the blockchain tech, possibly so.
https://www.cryptocoinsnews.com/nasdaq-details-upcoming-use-bitcoins-block-chain-tech/

Yep, I guess it'll make the ball rolling

[manselr]

What those retards don't get is the fact a blockchain needs a cryptocurrency to serve as an incentive to keep the blockchain going, unless you want a filthy centralized blockchain with fiat, in other words a complete Frankenstein abortion of the real thing, which no one with half a brain should condone.

[HI-TEC99]

What those retards don't get is the fact a blockchain needs a cryptocurrency to serve as an incentive to keep the blockchain going, unless you want a filthy centralized blockchain with fiat, in other words a complete Frankenstein abortion of the real thing, which no one with half a brain should condone.

Most companies are full of people who are only interested in the latest buzz word and don't understand Bitcoin. I feel their use of "block chain technology" is an attempt to sell their product using advertising hype coupled with the latest buzz word. We will soon be overwhelmed with a multitude of useless apps using "block chain technology" just like we have been overwhelmed with a multitude of useless alt coins.

[Yokpkp]

I doubt very much it's the final design, but I have no way of knowing that.

I'd love it if it helped Bitcoin. I'm holding quite a few. I just look at it as if these companies are students in college. When you graduate you don't build your company on the schools network. You build your own network and use the knowledge you learned at school. That's what I think they're doing but we'll see. If I'm wrong I'm rich. So I hope I'm wrong.

Here's what everyone always overlooks when they muse about stuff like this: the system only works if people believe the digital tokens have value. 
 
belief   
 
If NASDAQ or JP Morgan go make their own blockchain, it will have some initial seed value because it will be backed by a major company.  But it won't have the monstrous billions of market cap that bitcoin has, and without that inherent value, the system breaks down. 
 
It would be like me declaring that my special alloy is now as valuable as gold...  Everyone would look at me and say, ummm, good for you, but no its not. 
 
For all these applications to work, they have to be built upon a network where the tokens are valuable, and any proprietary efforts will fizzle because you just won't be able to convince enough people to use your network to create the value you need to make it useful. 
 
Bitcoin wins.  Yes, don't just pack for the moon.  Throw in a Mars sweater and a pair of Alpha Centauri slippers too.  Shit gonna get cray cray.

Oh yeah, no one would ever think something created by the second largest exchange in the world the Nasdaq exchange that includes the world’s foremost technology and biotech giants such as Apple, Google, Microsoft, Oracle, Amazon, Intel and Amgen is worth jack shit but they would think the former drug money of choice for criminals is a worthy investment. You're too funny dude!

[solstoce]

New word for new hype imo

[chmod755]

I just said this on twitter:

it's a convenient way for companies to say Bitcoin is cool without saying "we're buying Bitcoins at low rates right now"

I think in every single instance it's going to be Bitcoin that is being utilized.

[Alley]

If company's use there own block chain who is going to verify and mine it?  What is incentive?  How much money is it going to cost to make it secure?  Use bitcoin block chain or gtfo.

[coinableS]

I feel there's confusion. I'm not saying they will create their own chain. That wouldn't work because noone would mine it or run a node. My OP intended to ask the question if the unit of value, currently known as bitcoin will be rebranded as blockchain shares or packets since they don't like the association to bitcoin. Its still the same thing just being rebranded

[chmod755]

I feel there's confusion. I'm not saying they will create their own chain. That wouldn't work because noone would mine it or run a node. My OP intended to ask the question if the unit of value, currently known as bitcoin will be rebranded as blockchain shares or packets since they don't like the association to bitcoin. Its still the same thing just being rebranded

Please send me 10 blockchain? Start your blockchain client? Nope, it's definitely bitcoin.

[Alley]

Gbtc shares are worth .1 blockchain.

[jbrnt]

Bitcoin is the currency, blockchain is the innovative technology. A currency is not the only use of the blockchain technology. If corporations want to create their own blockchain, they can. If they want to the most secure blockchain, they will have to use bitcoin.