fatburglar failed.
No one uses his twitter network.
Viralpremium.com hasn't yielded a single buy from the market sell orders.
fatburglar himself dumps when the price rises, squashing momentum and berates the investors for "not knowing how to trade and make money".
But don't worry, fatburglar has more "innovations" coming your way. The problem is when the market jumps, he dumps.
There is no need to wonder why that coin failed.