Yes I have noticed this too, and that is why their only way to stay calm is to try to rebrand Bitcoin as blockchain technology so they can sleep better at night, how amusing
I am sure that secretly a lot of bankers own a lot of Bitcoin already and have them in some form of cold storage "just in case it success."
no.. they are making it clearer..
EG instead of saying litecoin uses bitcoin tecnology
EG bitcoin uses bitcoin tecnology
they say bitcoin, litecoin, namecoin etc(600alts) uses blockchain technology.
because saying its 'digital' does not emphasize the difference between blockchain code or applepays SQL database
because saying cryptocurrency does not emphasize much either. because even ATM's and fiat use encryption.. plus it sounds too geeky.
so it makes sense to talk about blockchain currencies by describing the code/protocol as blockchain...
that said bitcoin (the currency/token/unit) is still called bitcoin
its purely to make a clear separation between the protocol/technology and the currency