The amount is not much, but they will be able to gain a lot of positive publicity out of this. I just hope that the other social network sites will also follow this example. I am not hoping that Facebook will do something like this, but some of the smaller and medium-sized sites will be able to gain a lot of followers using similar tactics.
Agree about that, but this is not related on how many they give to them, is just about that they did it!, from my point of view is just awesome that a company like taringa did it for his users, +1 for them without any dude.
Lets hope more will follow them since is a pretty good idea