Overall, although in an earlier post on this thread I was critical of Wagner, I don't think it's that bad. I prefer that this came out as it is than that it didn't come out at all. I actually like the inclusion of the story of the lost wallet even if for the narrator, and I guess for many for whom this is their first exposure to Bitcoin, it leads to a 'not for now' conclusion. Better that, given we're still officially in Beta experimental stage, than naively diving in expecting and assuming the same protections as people are used to with cards and emailed password resets etc.
If their next exposure to Bitcoin is more positive and eventually they decide to jump on board, with any luck the cautionary tale of their first exposure will have left a lasting impression and they are less likely to personally suffer such an experience which could switch them and their network of friends off Bitcoin for a very long time.