Stakeholders receive 80% of BetterBets.io revenue plus coins, this would not cheapen things for them because in the end they will ROI no matter if the coin is 0.002 Satoshi or 100 Satoshi.
Yes,seeing myself as an ICO buyer i would be afraid to invest because the stake holders have more than 2 million Rubies and they also get the casino's benefits which gets their ROI much faster.
However, i don't know if there is any guarantee to them if they couldn't get their complete investment even after 18 months or if they made the ROI in much sooner time but in both the cases they might dump their Rubies as soon as they are benefiting from it.
One thing I'll say is that most of the Stakeholders who joined in the first week did so because of a long trusted relationship built over many months. I cannot say 100% they wont sell after they roi but most of them understand that selling massive sums of Rubies would hurt the value greatly and would probably be much more conservative. Many of these people worked very hard to acquire large amounts of BTC and they are not short term thinking people. I'm saying this not because I want an ICO, it doesn't matter to me it's really just another tool for distribution, but I need people to understand that those who invested over 130 BTC did so knowing this was not a pump and dump and had real potential for Rubies being top 10 altcoin.
They also know that any company willing to give up their Bitcoin revenue in order to devote 100% to Rubies was a serious commitment, these are things to keep in mind. If BetterBets does 1000 BTC in revenue the next year they will make many times their investment while we will still be pushing hard for Rubies to be a powerhouse coin and is our income.