2013-02 emirates.com/open skies - goodbye cash – could bitcoin be the paperless

[julz]

Emirates Open Skies Magazine
goodbye cash – could bitcoin be the paperless future of currency?

page 70. How Bitcoin is changing the face of the currency system

Noah Davis
2013-02

http://content.emirates.com/ife/openskies/OpenSkiesFebruary2013.pdf

THE BITCOIN EFFECT
Does a new electronic payment system threaten the future of currency as we know it?
Noah Davis investigates the Bitcoin phenomenon and discovers why the future of commerce may already be here  

Initially reported/discussed here: https://bitcointalk.org/index.php?topic=134436.0

[julz]

Something seems a bit confused/overly complicated with the "How do you make a transaction with Bitcoin?" graphic on page 78

Steps listed are:

1) Person B sends Person A his 'public address'

2) Person B adds his secret key to the message, then sends the transaction to the Bitcoin network for verification.

3) Person A responds with a message that includes Person B's public key, determined by using the pubilic address and the number of coins involved in the transaction.

4) The transaction sent to computers in the network and is added to the 'block chain' in a matter of minutes. This makes it part of the public record and ensures that Bitcoins cannot be double-spent.


I'm not entirely sure I even got their intended order correct - but what the heck is step 3 about?
This 'explanation' makes it seems like some online interaction is required from the receiving party after they've given their payment address...
Given that Person B both sends their public address - and 'adds his secret' key - it's not even clear if money is going from A to B or vice versa.
Perhaps this is meant to explain some more complex transaction where a possible refund address is given??
Worst attempted explanation I've ever seen for Bitcoin transactions!

Can anyone clarify what is going on with that graphic? Am I just reading it incorrectly?

[SwarmStream]

Gallippi believes that between 10 and 100 million people will use Bitcoin within three years.

Does anyone know how Tony arrived at this estimate?

[knight22]

Gallippi believes that between 10 and 100 million people will use Bitcoin within three years.

Does anyone know how Tony arrived at this estimate?

Don't you know he have a crystal ball? 

[SwarmStream]

Gallippi believes that between 10 and 100 million people will use Bitcoin within three years.

Does anyone know how Tony arrived at this estimate?

Don't you know he have a crystal ball? 

Haha, I hope it's accurate!

[BitPay Business Solutions]

yeah, its great to see this finally come out!

with over 1 million people using it today, in its primitive form, i think a 10x jump in 3 years is very likely.  It's all a matter of targeting the right demographics.  Don't try to make it work for grandma, instead make it work for international business people.  Like the kind of people who fly Emirates Airlines.

[molecular]

yeah, its great to see this finally come out!

with over 1 million people using it today, in its primitive form, i think a 10x jump in 3 years is very likely.  It's all a matter of targeting the right demographics.  Don't try to make it work for grandma, instead make it work for international business people.  Like the kind of people who fly Emirates Airlines.

this is awesome!

I've just been flying... it's boring as hell (didn't take reading material) and I even read the friggin' emergency procedures leaflet. The bitcoin article is probably the most visually appealing and intellectually challenging piece in that magazine.

People travelling are preconditioned to be thinking about currency exchange and payment.

I didn't read the article, but if it explains bitcoin well enough it can have quite some impact.

[tjohej]

2) Person B adds his secret key to the message, then sends the transaction to the Bitcoin network for verification.

Secret key??? What the heck? Is this article telling people to reveal their private keys? But that way people can steal your BTC

The sender only requires the bitcoin address. It seems technical wording is getting intermixed with public relations wording. The result a complete misunderstanding mess.

[elux]

ABOUT OPEN SKIES:
This high-quality travel and leisure magazine produced for Emirates airline by Motivate Publishing reflects the carrier's up-market and cosmopolitan profile.
It reaches a captive audience in a relaxed environment - free from distraction - ensuring you maximum exposure.

What would it cost us to pay for placing this article?

A back of the envelope estimate:

The price of a single full page advert in Open Skies is $14,000

There are six full pages of Bitcoin coverage.

The cost of paying for placement of the article would be on the order of $84000.

Not that you can even get six pages. (Double page spread is max.)


The more interesting, but also more difficult question would be:

What's the value of this article? (Unanswerable, but probably a hell of a lot more.)


http://issuu.com/motivatepublishing/docs/open_skies_media_kit
http://www.motivatepublishing.com/mediakits/article.asp?categorycode=Mag&articlecode=ART00573

[Roger_Murdock]

This is great! How long before Skymall starts carrying Casascius coins? For that matter, how long before Skymall starts accepting Bitcoin as a payment option? I've been eyeing their "Bigfoot, the Garden Yeti" statue for a while now.

[giszmo]

This is so great placement! Couldn't be better. Too bad "Bitcoin is pre-Netscape" with an """info""" graphic underlining how it is pre-anything that anybody could possibly want to have a second look at.

Sorry I don't see how Bitcoin is pre-Netscape to start with. I would get Bitcoins sent to anybody with a smartphone in his hands within less than a minute (given he trusts me). No need to fucking confuse people with such a shitty understatement/misinformation. "Pre-Netscape" being a Tony-the-Bitcoin-advocate-quote makes it even worse.

@Tony: Please tell me they got you out of context with that quote or they had to present bitcoin as a joke to get a chance to feature it at all. Else 7 pages of Bitcoin really is great. Do you know how many flights*seats this will be on board?