Is it time to buy ethers or just sell those which are already in pocket? Any idea?
It's too early to say. I think you should give it some time. It's only now that ethereum gets traction, with the help of Consensys studio which works hard on developing on top of ethereum blockchain.
As more dapps are develop on top of it, touching addressing real life scenarios, the value will get bigger, I think. But it depends more what type of investor you are. You are happy to mark your early earnings selling now at 10.44 US, or you can afford to wait more, to give time to ethereum go be more and more used for different implementations.
For example, I'm buying. But I'm for the long play. Not hit and run.