I think we need to create more exchanges in India, the Buy - Sell spread is currently so huge that no one in the country is willing to buy/exchange Bitcoins. And as E-commerce is still only a budding industry in the country not many proprietors accept Bitcoins for goods.
Here is an Interesting page I found, Looks like We can use this page to create awareness and spread the word.
https://www.facebook.com/BitcoinIndia