I know that some people on the board have negative feelings towards Coinbase, but I think that this is a good thing.
Another platform with a large, established base of young tech-savy users adopting BTC as a payment system
is exactly what we need to move forward with cryptocurrencies.
In this case Coinbase is just payment provider, nothing more. There is no usual KYC/AML and every transaction tracking like they do when you have wallet/trading account on Coinbase.com.
And that is actually a great news - I am an avid twitch.tv viewer and when they took down the ability for subscribing with BTC I was really upset.
Now I am waiting for HumbleBundle to do the same.