[ANN] Mass Network

massnetwork (OP)

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[ANN] Mass Network

August 22, 2016, 08:40:14 PM
Last edit: August 26, 2016, 12:39:18 PM by massnetwork

Mass Coin Offering
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Ad industry and blockchain experts have combined efforts to create a ground-breaking project, Mass, in order to ﬁx the imbalance of power which exists between the online advertising industry and the internet users who unwillingly provide this industry its revenue generating data without receiving anything in return.

Mass is software for consumers, webmasters, advertisers, and advertising data management platforms within the RTB (Real Time Bidding) framework.The founding principle is to follow the industry’s trend towards monetization of customer attention and to create a convenient, fair marketplace for all participating parties (including web users, themselves). Mass allows users to receive instant compensation for ordinary internet browsing via its built-in blockchain-based peer-to-peer infrastructure.

- Mass Coin: a highly in-demand, scarce resource with excellent potential for growth. -

The one-time public offering of Mass Coins will end on December 1, 2016, at 11:59:59 am PST. On December 2, 2016, the one-and-only distribution of Mass Coins will take place when one trillion indivisible Mass Coins are issued publicly. During the period from December 2, 2016, to December 15, 2016, the entire supply of Mass Coin will be distributed according to the following formula:

Each participant of Mass ICO will receive[1,000,000,000,000 × (total amount of all deposits made to one individual account ÷ total amount of deposits made by all ICO participants) × 0.7] Mass coins;
Mass will reserve [1,000,000,000,000 × 0.3] coins altogether for its internal use.

A non-refundable deposit in bitcoins needs to be made to participate in the distribution of coins. Before the ICO ends, multiple bitcoin deposits can be made. There is no minimal or maximal amounts imposed. In the formula above, “[ ]” means the integer part function, “×” means an arithmetical product, “÷” means arithmetical division. By the term “ICO participant” we understand whoever has access to control the single Mass ICO account. ICO account is needed for deposits collection only. Mass Coins will be transferred to each individual’s independent Mass wallet or Mass account in Mycelium Wallet (thanks to Mycelium and Bitfury for supporting us!). Mass Coins storage is NOT centrally controlled. Anyone can participate in Mass ICO. Besides an email address, no personal data is collected. To join the ICO, one has to sign up for the Mass ICO account.

Attention! Owning Mass Coin is the only result of participating in this ICO. No equity or bonds of any legal entity are offered in this ICO.

Mass Coin Will Be Offered Only Once

Mass utilizes modern tools to increase efﬁciency but does so with an explicitly balanced notion of complexity and purpose. Mass Coin is a once-issued virtual currency that uses the Bitcoin Blockchain as transport; its value depends solely on the market forces of supply and demand.

Assumptions
◆ Typical individual investment: 10 BTC
◆ Funds raised during the ICO: $10M
◆ USD/BTC: 579
◆ Industry size: $237.5B
(mean of statista.com’s prognosis for 2017 & 2018)

Mass share in digital ads		0.1%		1.0%
Expected Coin Value Gain		1,800%		18,000%

A fundamental law of nature states that "energy is neither created nor destroyed." This principle informs our one-time issuance approach to Mass Coin. Satoshi may have had a similar idea in mind when he set the Bitcoin cap at 21 million which is itself an instance of single-issuance although intentionally not all released at once.

There will never be a second emission, sale, or offering of any sort for Mass Coin. As the network grows and users become more active the demand for Mass Coin will increase which with a corresponding price increase. Those who stand to proﬁt most from this are the early adopters—the believers and supporters of this network and the idea behind it. The crux of this one-time emission philosophy is that it keeps the system independent of its creator.

- Mass Coin: 100% trustless currency after the single distribution event occurs. -

Why Do We Need the Mass Network?

Advertising requires speciﬁc knowledge about the target market segment. Advertising agencies are obsessed with data harvesting and to that end, they know more about you than you would be comfortable sharing. The tracking of user data plays a fundamental role in the extremely proﬁtable, real-time ad exchange ecosystem. Yet, despite all of the artiﬁcial intelligence and tracking employed by Big Data, the majority of “targeted” ads remain irrelevant at best and annoying at worst.

Consumer disaffection with irrelevant and obtrusive ads has resulted in the steady adoption of ad-blocker software. This fact is making data-tracking nearly useless which makes the whole business model increasingly obsolete.

- The industry’s current solution is an arms race of anti-blockers versus anti-anti-blockers. This inefﬁcient counterproductivity inevitably leads to a dead end. -

Mass: The Way Forward

Mass proposes an truce. Why not substitute this wasteful ﬁghting for a mutually beneﬁcial and proactive commerce? Let’s end the spying, end the software wars and start paying consumers their fair share for the data they provide. Moreover, allow the user to share as little or as much as they choose and openly ask them for clariﬁcations along the way. Individuals are compensated, and industry receives quality over quantity. Everyone wins!

Mass allows for the creation of a marketplace whereby the industry must pay a fair, market-determined rate to consumers for their quality data and attention. Voluntary and consciously provided user information exchanged for compensation presents a much more valuable data set than the current ill-gotten and often misinterpreted version of data as it mined at present.

Finally, Mass paves the way for the monetization of our everyday online experience. Mass makes every internet user an interested party in these relations and improves consumer attitudes towards brands, publishers, and advertisements, themselves.

- Mass is making advertising much more efﬁcient to the beneﬁt of all parties involved. -

Why is Mass Coin Necessary?

User attention and online behavior patterns have a value. Mass establishes a trustless ecosystem where this value is established by market forces and determined by the relationship between buyer and seller. Using this foundational principle of capitalism will allow the value of user data to be established in a transparent and fair way.

Currently, most internet users think of their attention and online behavior as valueless. This ignorance of users is essential to the ad industry whose annual revenue is in the hundreds of billions of dollars. The fact is that user data is valuable and is already being bought and sold. Mass allows the source of this data, the individual, to participate in these transactions.

However, according to current conditions, even if an individual could willingly sell their data it would not yield any signiﬁcant proﬁt. The ad industry's huge proﬁt is based on the aggregation of million of individuals' data. There is strength in numbers, but we must ﬁrst change the game. Mass creates a new network and a new market which allows a uniﬁed critical mass to emerge. This, in turn, will necessitate a paradigm shift in the acquisition of user data.

To make a stand one must have a solid foundation on which to leverage a position. The Mass Economy will be this leverageable entity. It will be built and sold to willing participants who are tired of being exploited, cheated, and farmed for their valuable user data. Naturally, ad agencies will see this emerging sector of internet users and want to target them with ads. To do this, they will need to participate in the network by paying Mass Coin in exchange for data. They will do this because it will be a worthy investment for their business.

- Advertising is not inherently evil, but exploitation is. Mass allows for the possibility of a mutually beneﬁcial relationship to emerge between the ad industry and the individual. -

The Mass Economy and True Value of Mass Coin

Mass Coin is a form of digital currency needed to access the service provided by the Mass network. However, Mass Coin is very different than so-called, "app coins" such as Ether on the Ethereum Network. Advocates of such coins have characterized these as "tickets to ride" within a network. In Ethereum, for example, one needs Ether to build distributed apps on the platform. In the case of Steem or Sia (and dozens of others), you also need to own native coins to do whatever it is that each network allows doing.

The problem with the above is that these "tickets" come with an additional cost and various side-effects such as mining fees or requirements to continuously contribute to the network in some way. In summary, they try to mimic many aspects of Bitcoin.

It is not clear why any of these projects liken themselves to Bitcoin. Bitcoin is a functional monetary system, currency, and a payment network all-in-one. This complexity appears reasonable by virtue of Bitcoin's usability and sustainability. But why should any of the existing app coins be as intricate as Bitcoin? It is hard to answer this question—especially when we have yet to see anything useful come from “distributed applications” apart from Bitcoin, itself.

- Mass's economic structure is comprised of a transparent, closed-loop system with tremendous growth potential. The Mass platform and the crypto-exchanges which carry Mass Coin represent a self-sufﬁcient earning machine that will provide huge beneﬁts to early-adopters. -

Status of Mass ICO

Do not confuse Mass with a company doing a digital IPO. Mass Coin does not represent equity nor is it a cryptographic share. Mass Coin holders are not entitled to dividends in any form or revenue sharing or transaction fees within the network.

Do not confuse Mass with distributed autonomous organization (DAO). Mass Coin does not represent shares of any organization. There is no autonomous code responsible for issuing the coins, holding the money collected from the coins' sale, and contracting third parties to develop the network.

Do not confuse Mass Coin with debt. There is no interest rate or promise to pay back the principle.

Do not confuse Mass Coin with convertible notes. There is no future equity promise, and there is no vesting period. Mass Coin is ready for free trade on crypto-exchanges immediately after the distribution without limit.

Now, there are some that ﬁnd it necessary to connect Coins to the legacy world. There are several different approaches to this concept but all are mere shells for legal/tax purposes. For instance, the Ether pre-sale was executed by the Ethereum Foundation, a non-proﬁt organization registered in Switzerland, whose sole purpose is to manage the funds raised from the Ether sale to serve the Ethereum ecosystem best. But, has is helped any of its users lately?

Mass Coin is a balanced combination of centrally organized governance (in the form of a Liechtenstein-registered company) and a decentralized entity component that is the tokenized ecosystem built on Mass Coin. In our case, the company is responsible for the infrastructure's development. Each stakeholder and employee is and always will be interested in the value-growth of Mass Coin, naturally.

Risk

By buying coins, you accept signiﬁcant risk. Before purchasing coins, carefully consider the exemplary and non-exhaustive list of risks set forth below and, to the extent necessary, consult a lawyer, an accountant or a tax professional.

1. Risk of Weaknesses in the Coin Transport Software. The blockchain-based assets concept is experimental in nature, therefore yet unproven. There is a risk that, as an open source project, any contributor to the software could introduce security weaknesses or errors into the software, causing the loss of coins.

2. Regulatory Risks. Mass will operate through the decentralized coins not through a legal entity. However, there are regulatory risks. Blockchain technology represents the new form of economic interactions between individuals and companies where some methods are still to be tested, veriﬁed, and certiﬁed. It is likely that speciﬁc regulations in some jurisdictions might be set to contradict the mentioned methods. Such regulations may or may not be Mass Network friendly, and some might even forbid any relationships using coins.

3. Loss of Value. The recognized value of coins is unpredictable. Mass Network or its representatives or people associated with it will not be responsible for value loss and will not have to buy back any coins from anyone.

Taxation

No party involved in this ICO makes any promises or explanations concerning the tax implications potentially caused by the purchase, possession, and use of coins. You bear the sole responsibility to determine if the potential appreciation or depreciation in the value of coins over time has any tax implications for you in your home jurisdiction.

The company and individuals associated with the organization of this ICO are not liable for any tax liability arising from the fact of buying and owning coins.

To learn more visit https://mass.network
Whitepaper: https://mass.network//mass-whitepaper.pdf
Telegram: https://telegram.me/massnetwork

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massnetwork (OP)

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