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massnetwork (OP)
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August 22, 2016, 08:40:14 PM
Last edit: August 26, 2016, 12:39:18 PM by massnetwork
 #1


Mass Coin Offering
◆◆◆

Ad industry and blockchain experts have combined efforts to create a ground-breaking project, Mass, in order to fix the imbalance of power which exists between the online advertising industry and the internet users who unwillingly provide this industry its revenue generating data without receiving anything in return.

Mass is software for consumers, webmasters, advertisers, and advertising data management platforms within the RTB (Real Time Bidding) framework.The founding principle is to follow the industry’s trend towards monetization of customer attention and to create a convenient, fair marketplace for all participating parties (including web users, themselves). Mass allows users to receive instant compensation for ordinary internet browsing via its built-in blockchain-based peer-to-peer infrastructure.


- Mass Coin: a highly in-demand, scarce resource with excellent potential for growth. -

The one-time public offering of Mass Coins will end on December 1, 2016, at 11:59:59 am PST. On December 2, 2016, the one-and-only distribution of Mass Coins will take place when one trillion indivisible Mass Coins are issued publicly. During the period from December 2, 2016, to December 15, 2016, the entire supply of Mass Coin will be distributed according to the following formula:

Each participant of Mass ICO will receive[1,000,000,000,000 × (total amount of all deposits made to one individual account ÷ total amount of deposits made by all ICO participants) × 0.7] Mass coins;
Mass will reserve [1,000,000,000,000 × 0.3] coins altogether for its internal use.

A non-refundable deposit in bitcoins needs to be made to participate in the distribution of coins. Before the ICO ends, multiple bitcoin deposits can be made. There is no minimal or maximal amounts imposed. In the formula above, “[ ]” means the integer part function, “×” means an arithmetical product, “÷” means arithmetical division. By the term “ICO participant” we understand whoever has access to control the single Mass ICO account. ICO account is needed for deposits collection only. Mass Coins will be transferred to each individual’s independent Mass wallet or  Mass account in Mycelium Wallet (thanks to Mycelium and Bitfury for supporting us!). Mass Coins storage is NOT centrally controlled. Anyone can participate in Mass ICO. Besides an email address, no personal data is collected. To join the ICO, one has to sign up for the Mass ICO account.


Attention! Owning Mass Coin is the only result of participating in this ICO. No equity or bonds of any legal entity are offered in this ICO.


Mass Coin Will Be Offered Only Once


Mass utilizes modern tools to increase efficiency but does so with an explicitly balanced notion of complexity and purpose. Mass Coin is a once-issued virtual currency that uses the Bitcoin Blockchain as transport; its value depends solely on the market forces of supply and demand.

  Assumptions
Typical individual investment: 10 BTC
Funds raised during the ICO: $10M
USD/BTC: 579
Industry size: $237.5B
(mean of statista.com’s prognosis for 2017 & 2018)

Mass share in digital ads 0.1% 1.0%
Expected Coin Value Gain 1,800% 18,000%
A fundamental law of nature states that "energy is neither created nor destroyed." This principle informs our one-time issuance approach to Mass Coin. Satoshi may have had a similar idea in mind when he set the Bitcoin cap at 21 million which is itself an instance of single-issuance although intentionally not all released at once.

There will never be a second emission, sale, or offering of any sort for Mass Coin. As the network grows and users become more active the demand for Mass Coin will increase which with a corresponding price increase. Those who stand to profit most from this are the early adopters—the believers and supporters of this network and the idea behind it. The crux of this one-time emission philosophy is that it keeps the system independent of its creator.


- Mass Coin: 100% trustless currency after the single distribution event occurs. -


Why Do We Need the Mass Network?


Advertising requires specific knowledge about the target market segment. Advertising agencies are obsessed with data harvesting and to that end, they know more about you than you would be comfortable sharing. The tracking of user data plays a fundamental role in the extremely profitable, real-time ad exchange ecosystem. Yet, despite all of the artificial intelligence and tracking employed by Big Data, the majority of “targeted” ads remain irrelevant at best and annoying at worst.

Consumer disaffection with irrelevant and obtrusive ads has resulted in the steady adoption of ad-blocker software. This fact is making data-tracking nearly useless which makes the whole business model increasingly obsolete.


- The industry’s current solution is an arms race of anti-blockers versus anti-anti-blockers. This inefficient counterproductivity inevitably leads to a dead end. -


Mass: The Way Forward


Mass proposes an truce. Why not substitute this wasteful fighting for a mutually beneficial and proactive commerce? Let’s end the spying, end the software wars and start paying consumers their fair share for the data they provide. Moreover, allow the user to share as little or as much as they choose and openly ask them for clarifications along the way. Individuals are compensated, and industry receives quality over quantity. Everyone wins!

Mass allows for the creation of a marketplace whereby the industry must pay a fair, market-determined rate to consumers for their quality data and attention. Voluntary and consciously provided user information exchanged for compensation presents a much more valuable data set than the current ill-gotten and often misinterpreted version of data as it mined at present.

Finally, Mass paves the way for the monetization of our everyday online experience. Mass makes every internet user an interested party in these relations and improves consumer attitudes towards brands, publishers, and advertisements, themselves.


- Mass is making advertising much more efficient to the benefit of all parties involved. -


Why is Mass Coin Necessary?


User attention and online behavior patterns have a value. Mass establishes a trustless ecosystem where this value is established by market forces and determined by the relationship between buyer and seller. Using this foundational principle of capitalism will allow the value of user data to be established in a transparent and fair way.

Currently, most internet users think of their attention and online behavior as valueless. This ignorance of users is essential to the ad industry whose annual revenue is in the hundreds of billions of dollars. The fact is that user data is valuable and is already being bought and sold. Mass allows the source of this data, the individual, to participate in these transactions.

However, according to current conditions, even if an individual could willingly sell their data it would not yield any significant profit. The ad industry's huge profit is based on the aggregation of million of individuals' data. There is strength in numbers, but we must first change the game. Mass creates a new network and a new market which allows a unified critical mass to emerge. This, in turn, will necessitate a paradigm shift in the acquisition of user data.

To make a stand one must have a solid foundation on which to leverage a position. The Mass Economy will be this leverageable entity. It will be built and sold to willing participants who are tired of being exploited, cheated, and farmed for their valuable user data. Naturally, ad agencies will see this emerging sector of internet users and want to target them with ads. To do this, they will need to participate in the network by paying Mass Coin in exchange for data. They will do this because it will be a worthy investment for their business.


- Advertising is not inherently evil, but exploitation is. Mass allows for the possibility of a mutually beneficial relationship to emerge between the ad industry and the individual. -


The Mass Economy and True Value of Mass Coin


Mass Coin is a form of digital currency needed to access the service provided by the Mass network. However, Mass Coin is very different than so-called, "app coins" such as Ether on the Ethereum Network. Advocates of such coins have characterized these as "tickets to ride" within a network. In Ethereum, for example, one needs Ether to build distributed apps on the platform. In the case of Steem or Sia (and dozens of others), you also need to own native coins to do whatever it is that each network allows doing.

The problem with the above is that these "tickets" come with an additional cost and various side-effects such as mining fees or requirements to continuously contribute to the network in some way. In summary, they try to mimic many aspects of Bitcoin.

It is not clear why any of these projects liken themselves to Bitcoin. Bitcoin is a functional monetary system, currency, and a payment network all-in-one. This complexity appears reasonable by virtue of Bitcoin's usability and sustainability. But why should any of the existing app coins be as intricate as Bitcoin? It is hard to answer this question—especially when we have yet to see anything useful come from “distributed applications” apart from Bitcoin, itself.


- Mass's economic structure is comprised of a transparent, closed-loop system with tremendous growth potential. The Mass platform and the crypto-exchanges which carry Mass Coin represent a self-sufficient earning machine that will provide huge benefits to early-adopters. -


Status of Mass ICO


Do not confuse Mass with a company doing a digital IPO. Mass Coin does not represent equity nor is it a cryptographic share. Mass Coin holders are not entitled to dividends in any form or revenue sharing or transaction fees within the network.

Do not confuse Mass with distributed autonomous organization (DAO). Mass Coin does not represent shares of any organization. There is no autonomous code responsible for issuing the coins, holding the money collected from the coins' sale, and contracting third parties to develop the network.

Do not confuse Mass Coin with debt. There is no interest rate or promise to pay back the principle.

Do not confuse Mass Coin with convertible notes. There is no future equity promise, and there is no vesting period. Mass Coin is ready for free trade on crypto-exchanges immediately after the distribution without limit.

Now, there are some that find it necessary to connect Coins to the legacy world. There are several different approaches to this concept but all are mere shells for legal/tax purposes. For instance, the Ether pre-sale was executed by the Ethereum Foundation, a non-profit organization registered in Switzerland, whose sole purpose is to manage the funds raised from the Ether sale to serve the Ethereum ecosystem best. But, has is helped any of its users lately?

Mass Coin is a balanced combination of centrally organized governance (in the form of a Liechtenstein-registered company) and a decentralized entity component that is the tokenized ecosystem built on Mass Coin. In our case, the company is responsible for the infrastructure's development. Each stakeholder and employee is and always will be interested in the value-growth of Mass Coin, naturally.



Risk


By buying coins, you accept significant risk. Before purchasing coins, carefully consider the exemplary and non-exhaustive list of risks set forth below and, to the extent necessary, consult a lawyer, an accountant or a tax professional.

1. Risk of Weaknesses in the Coin Transport Software. The blockchain-based assets concept is experimental in nature, therefore yet unproven. There is a risk that, as an open source project, any contributor to the software could introduce security weaknesses or errors into the software, causing the loss of coins.

2. Regulatory Risks. Mass will operate through the decentralized coins not through a legal entity. However, there are regulatory risks. Blockchain technology represents the new form of economic interactions between individuals and companies where some methods are still to be tested, verified, and certified. It is likely that specific regulations in some jurisdictions might be set to contradict the mentioned methods. Such regulations may or may not be Mass Network friendly, and some might even forbid any relationships using coins.

3. Loss of Value. The recognized value of coins is unpredictable. Mass Network or its representatives or people associated with it will not be responsible for value loss and will not have to buy back any coins from anyone.



Taxation


No party involved in this ICO makes any promises or explanations concerning the tax implications potentially caused by the purchase, possession, and use of coins. You bear the sole responsibility to determine if the potential appreciation or depreciation in the value of coins over time has any tax implications for you in your home jurisdiction.

The company and individuals associated with the organization of this ICO are not liable for any tax liability arising from the fact of buying and owning coins.

To learn more visit
https://mass.network
Whitepaper: https://mass.network//mass-whitepaper.pdf
Telegram: https://telegram.me/massnetwork


◆◆◆

massnetwork (OP)
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August 22, 2016, 09:07:57 PM
 #2

Reserved for FAQ
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August 22, 2016, 09:26:22 PM
 #3

Sounds like a adam guburez scam coin. remember viral.
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August 23, 2016, 08:18:32 AM
 #4

Hello! CTO of Mass here, ready to answer questions.

Please also pm me or topic starter if you have a translation offer.
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August 23, 2016, 08:39:39 AM
 #5

Hello! CTO of Mass here, ready to answer questions.

Please also pm me or topic starter if you have a translation offer.

Hi

I just PM you for translation offer. Now I have read the whitepaper. There is no consensus algorithm mention so what do you plan to use?

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August 23, 2016, 09:28:25 AM
 #6

There is no consensus algorithm mention so what do you plan to use?

We are not going to create new blockchain, our project is NOT a new blockchain! Smiley

We are going to create new software for users to browse the web. Of course, we will start with Chrome/Firefox browser extensions for blocking ads, which will have wallet enabled. And you will be paid for browsing websites with whitelisted ads.

Next step — standalone browser for desktops and mobiles.
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August 23, 2016, 09:36:08 AM
 #7

There is no consensus algorithm mention so what do you plan to use?

We are not going to create new blockchain, our project is NOT a new blockchain! Smiley

We are going to create new software for users to browse the web. Of course, we will start with Chrome/Firefox browser extensions for blocking ads, which will have wallet enabled. And you will be paid for browsing websites with whitelisted ads.

Next step — standalone browser for desktops and mobiles.


There already is such a browser, https://brave.com/
Are you planning on forking their browser or creating something entirely different?
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August 23, 2016, 10:14:45 AM
 #8

There already is such a browser, https://brave.com/
Are you planning on forking their browser or creating something entirely different?

I'm user of it! Wink

It's awesome product, and they are doing right things.

But Brave does not allow me to tell webmaster about myself, my needs and interests. I won't get ads, but sometimes I need them. And I want to help webmasters to earn some money by selling allowed info about me.

In my opinion, Brave is a good ad-blocker and privacy guard, but not a MASS solution for new era of online ads.
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August 23, 2016, 10:17:30 AM
 #9



There already is such a browser, https://brave.com/
Are you planning on forking their browser or creating something entirely different?
[/quote]

Brave is similar (not exactly a marketplace but a shop, though) and it is great (I'm actually typing this from Brave). But the approach is too generous; they're not going to go mainstream that way. They are not going to be a part of existing RTB. That's wrong if you really want to change things. You have to poison the incumbent ad industry from within to kill it. You can't fight it openly; you have to be mean.  
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August 23, 2016, 10:18:54 AM
 #10

helo dev
any bounty campaign facebook, twitter campaign
or translator i can translate indonesian language
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August 23, 2016, 10:23:16 AM
 #11

In first post on OP parfect post or how ? i think we nee more info about this project...actually im interested about this project
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August 23, 2016, 10:35:17 AM
 #12

How are you sure they will use the data for what it was intended for and not use for other services


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August 23, 2016, 11:05:05 AM
 #13

How are you sure they will use the data for what it was intended for and not use for other services

May be I misunderstood your question... is your question about user? How can a user be 100% sure your personal data are safe? That's good question!

First of all, we will block all data-sync cookies, as adblockers do and browsers like Brave. So, there will be no way to track user.

Then, we will store user private information locally, we won't send or store anything not encrypted on servers. Your private key will be used for backups like all wallets do and such cloud storage services like Mega.

Webmaster will do requests for your private information (or part of it), but you will get payment first. Of course, webmaster can save it, but there is not way to share this information with anyone, because you need cookies to be synced. The same scheme will be used for showing ads.
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August 23, 2016, 11:08:24 AM
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There already is such a browser, https://brave.com/
Are you planning on forking their browser or creating something entirely different?

I'm user of it! Wink

It's awesome product, and they are doing right things.

But Brave does not allow me to tell webmaster about myself, my needs and interests. I won't get ads, but sometimes I need them. And I want to help webmasters to earn some money by selling allowed info about me.

In my opinion, Brave is a good ad-blocker and privacy guard, but not a MASS solution for new era of online ads.


I'm trying to figure out what the main differences are between the Mass project and that of Brave. So, the idea of Mass is to provide a site owner with the user data, for them to sell and earn revenue. But the Brave project allows the users to view some certain ads, and that revenue is split between the user and the website the the users chooses, but the users privacy is mainly kept. I am currently not using the Brave browser so I may have got this concept misunderstood.

So, in the end, Mass sells the user data whereas Brave does not?
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August 23, 2016, 11:24:17 AM
 #15

So, in the end, Mass sells the user data whereas Brave does not?

No! Mass does NOT sell anything!

It only gives protocol extensions for user to sell his/her information to webmaster. BTW, Brave browser can also support these protocol extensions, because they are easy-to-implement and won't harm user privacy. Smiley
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August 23, 2016, 11:30:17 AM
 #16

We have seen a lot of beautiful coin developer ideas but most of them dumped the coin half way especially when it involves ico.
I like this coin idea at least it could be a google fashioned for cryptocoin and i hope the dev and his team will take us to higher level.
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August 23, 2016, 11:31:46 AM
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So, in the end, Mass sells the user data whereas Brave does not?

No! Mass does NOT sell anything!

It only gives protocol extensions for user to sell his/her information to webmaster. BTW, Brave browser can also support these protocol extensions, because they are easy-to-implement and won't harm user privacy. Smiley


I guess this statement is confusing then:
... And I want to help webmasters to earn some money by selling allowed info about me.

I think the concept has good potential, and I do agree that the online ad business is getting out of order. I'm just trying to better understand the whole concept of Mass.
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August 23, 2016, 11:46:03 AM
 #18

I will explain more about ads.

Brave idea is to sell ad impressions without giving any info about user. That works sometimes, but in general such ads sucks. People are different and they have different needs. Even more, people use proxies/VPNs, so you could not target even by geo region correctly!

May be you know, I'm a CTO of small Bitcoin-related ads network CoinURL, which has high quality crypto traffic, and does NOT use cookies or track visitors. But CoinURL is very small, there are too few sites where BTC ads could bring good revenue. CoinURL ads are good, but it's very small network with thousands of clicks. We need million of clicks and billions of impressions. BTW, CoinURL could not grow and sell non-Bitcoin ads, because knows nothing about visitors and such ads will not match user interests.

So, for ad networks there is a choice: to be a small network or to track/spy and buy stolen data! That's awful, we need something else!

Mass project is the solution. Users will sell webmasters their data and get paid for watching ads. Such ads will cost much more than usual ads and will be useful for visitors. You will choose which ads are interesting for you.
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August 23, 2016, 12:46:50 PM
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How  are you issuing  Mass coins ? It is not really clear why it  will get a lot of value  - am I right thinking that payments  to
ordinary  web users will be done with Mass and  instantly? Why not use  btc?BTC
Does that mean that the more I browse the more I make? This can be a bots' space....
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August 23, 2016, 01:35:10 PM
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How  are you issuing Mass coins?

Have you read our whitepaper and website? Smiley

Does that mean that the more I browse the more I make? This can be a bots' space....

Sure, there will be a lot of bots. Internet has a lot of them, they do search and click Google, they have Facebook accounts and some bots behave like real people. Bots "use" different browsers/devices, and some of them have Bitcointalk accounts. Smiley

How do sites solve this problem? The easiest way is to show captchas, but large sites like Google have enough stats from you GMail and search to determine whether you are a real human.

Mass will offer completely new way: signed user accounts.

In the near future anyone can create authority, online or offline, which will sign user personal ID with their key. For example, BMW will sign your account as "X5 owner" and advertisers will be 100% sure they pay for BMW owner attention.

The same with any other organization, business or even club. Anyone can issue their authority, and webmaster can announce which users he is interested in.

No private information! Just an ID and a signature to prove membership. No "search queries", "visited sites" or shopping histories, no social profile spying, no name/email/phone data.
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