Seems like the press starts to turn against bitcoin, perhaps out of jealously or just their desire to "see the world burn". All my google news stories include the word "bubble".
1) I don't think the media cares either way when it comes to bitcoin, they are just reporting the news in this case
2) It's very normal for anyone to say bitcoin is in a bubble, it very well might be. Typically when things skyrocket in value in a short period of time it results in a bubble.
People can argue all day weither or not BTC is in a bubble and if it's going to have a hard landing or not, but it's certainly not weird for many people to view BTC as a bubble because it shows pretty much every sign you would need to show for something to be considered a bubble.